Developing Your Email Marketing Program

Date posted: Thu, Jan 12, 06 | Author: Robert Hicks | Category: email marketing, tips

Here are some tips we've collected that should help in developing your e-mail marketing program.

Make your e-mail marketing thorough and comprehensive.
E-mail marketing still represents one of the best values in marketing. Plan carefully, segment your audience with appropriate messaging and combine with other marketing channels.

Dynamic landing pages
Often, e-mail alone lacks the depth and appeal to move people to act. Personalized landing pages can deliver attractive, targeted content to be visited and revisited at the prospect’s convenience.

Prospect profiling and segmentation
Capture all prospect activity to see where they are in their buying cycle and what information they may be looking for now. E-mail and web analytics can indicate your prospect's intent. Valid analytics also develops results-oriented insights and effective marketing goals.

Marketing automation
Making best practices in marketing an automated process is the role of marketing automation. A good automation system can make the difference between a series of interesting but isolated events and a relentless process that continually educates, nurtures, and qualifies leads. Hosted on demand database services can provide you long term customer relations and prospect management for long term growth and prosperity.

Remember, every marketing program is distinct and has it's own set of needs.