Why does my email look different than it does in the editor/preview?

Date posted: Tue, May 25, 10 | Author: Dan Lukens | Category: design, sending email

This is by far one of the most commonly asked questions that we get here at Admail.net. Our users expect to see exactly what they have created in our editor to appear in their recipient's email inbox. We completely understand this expectation and we also wish it could always work out that way. We've gone to great lengths to make our email editor as compatible as possible with every email client, but the simple fact is, it's impossible to make any editor absolutely compatible for every email client simultaneously.

Each email client (Outlook, Yahoo, Gmail, Apple Mail, Hotmail, etc.) renders the HTML it receives differently. This is very similar to how a different browser can change how a website appears to a user. In reality, each and every email client that receives your email will render it differently, no matter how slight the difference. I say this in part to alleviate some of the pressure you are feeling to have you email be perfect for every single recipient. It's impossible. No one is going to see the intended email and the one they actually receive side-by-side, so if there are small differences, they will be none the wiser. That being said, we completely understand your concern and know that there is a level of deviation that is acceptable and one that is not.

Our email templates have been designed to be as compatible with email clients as possible. We have spent more time on compatibility with the major email clients, so if you are viewing the email in a particularly old or obscure email browser, that may be what is causing any display issues.

If you experience a major display issue, check the email in several email clients to see if the problem is occurring across the board. If it's not, you should check your email client to see if it is up to date. As always, if a problem persists you are welcome to give us a call so we can help you through it.