How to Get People to Read Your Email

Date posted: Wed, Mar 18, 15 | Author: Robert Hicks | Category: best practices, email marketing, sending email, tips

If you’re like the millions of people who are inundated with personal and professional emails flooding your inbox on a daily basis, you understand how prolific email marketing has become. For those who work in the world of email marketing, the industry continues to evolve as new challenges continue to rise. What makes an email marketing campaign successful? A successful email marketing campaign resonates with the interest and needs of its target audience encouraging them to take decisive action. For many who are just starting out on the email marketing venture, it is easy to make the mistake of creating a campaign without really knowing how to make sure it improves click-through and conversion rates. As professional email marketers, the experts at Admail know how to carefully craft the perfect campaign to capture the readers attention and encourage them to take decisive action. Below we will identify some of the most common factors professional email marketers use to create a successful campaign.

The Rules

  • Do not focus on your list or talk incessantly about your subscribers. Write as if you are emailing just one person it will instantly make the email feel more personal, friendly and less sales like.

  • Avoid wasting your subscribers time. Only email when you truly have something of value to share.

  • Be helpful and trustworthy do not just email your customers when you need something. Be informative, If the situation presents itself offer a reward to your most loyal.

  • Use your actual contact information, by putting your name and reputation on the line you will instantly encourage customer trust.

How to get customers the open your emails?

Many people have so many emails in their inboxes that they do not bother to read all of them anymore. You have to make them think twice so that they look at your emails and it all starts with your subject line. Here are a few guidelines to ensure that this happens:

  • Use numbers, people are not used to them and this will make them curious.

  • Tantalize readers with the promise of something interesting, bait them.

  • Look at reputed email lists and see how they plan subject lines.

  • Use words that are catchy and emotional to draw them in.

  • Do not try to be too smart, just keep it simple.

  • Make them curious by being different.

  • Do not worry about lengths of subject lines because all readers are different.

Make your emails engaging.

At this point people are already on your email, but they could still leave without reading as much as one sentence. You need them to read word for word here's how you can achieve that:

  • Sound like someone who genuinely cares.

  • Let your personality come through do not hold back.

  • Do not lapse into a dull talk always keep it fresh and engaging.

  • Keep it short people have other things to do.

  • Be persuasive address the readers as ‘you’.

  • Add a personal feel you are a friend and a confidante.

Make your emails sell for you.

You are looking for readers, clicks and ultimately sales. Here is how to convert casual readers to buyers:

  • Do not rush, people do not like ambushes.

  • Tell the people how the products benefit them.

  • Tell them about deadlines, make them desperate enough to make a move.

  • Explain to them what they will miss if they do not take action.

Email marketing services hinge on the recipient’s willingness to read the marketing information you have sent them. You have to find a way of hooking them and holding them. Remember the recipients of your email receive many emails daily, so do not let their eyes wander off yours.