Email management is a key factor in reaching new audiences and expanding your customer base. A well managed email marketing campaign is an easy and cost effective way to make thousands of impressions. Here are eight tips for growing your business with email management:
One of the best ways to reach your intended audience is to keep your message clean and easy to read. Potential customers won't bother to read a long ad that is cluttered or poorly formatted. Keep it short and sweet, and make important points bold so that the customer can easily scan for the most important points.
Spam filters can be the death of any email marketing campaign. The CAN-SPAM initiative outlines guidelines that all email marketers need to follow to stay out of the Spam folder and in the customer's inbox. Following these rules should be a primary focus for your entire email management team.
The majority of your email marketing campaign should focus on a targeted group of people who are likely to be most receptive to your product. Sending mass emails to people who aren't interested is a waste of time and energy, and will not result in any returns.
People sign up for lots of email newsletters and subscriptions on a whim, but often times they want to unsubscribe after a few months. Your company will gain their confidence if you make it easy for them to unsubscribe. In addition, take time to set up a strategy for backing away from customers who become unresponsive. Consider stopping emails after a series of non-responses so that the customer isn't feeling pestered.
Make sure the links in your emails are easy to locate and that they are relevant to the ad. Customers get frustrated when they have to search your site for the product that was advertised in the email. Instead, make sure your email ads have several functional links that take them directly to the products you are selling, which can be accompanied by a concise call to action.
Customers get tired of receiving dozens of ads each month that are only good for one specific product or service. Many companies are seeing more success with email management by building a long term marketing plan that includes a series of connected ads that have a central theme and tell a story. Each new ad should build upon the previous one.
This is an often overlooked problem that companies face. Sending out a test email to a small group of customers first will ensure that links are functional, formatting is correct and that the ad doesn't have any other issues.
Increasingly, customers are accessing emails on their phones. Data and size limitations mean that many customers are choosing to only read in text-only