It’s a mistake to believe that your email marketing efforts end once you have converted visitors into paying customers. In fact, it is only the beginning. It is much easier and less expensive to retain customers than to bring in new ones. In fact, it can cost seven times more to bring in new customers than to keep old ones, yet companies habitually shift their focus away from customer retention.
This process isn’t just about keeping customers; it involves actively trying to keep them happy by ensuring they have a great experience which encourages them to spread the word about your products and services. When you focus on existing customers, then bringing in new consumers almost takes care of itself.
This is where triggered email marketing comes in; it is a way to identity what is troubling these customers (pain points) and make a difference. Behavioral marketing involves the personalization of marketing based on the data you collect relating to the activity of users. Here are a few ways to use this strategy and retain a high percentage of your existing customers.
The above is just a handful of retention email strategies you can use to keep a loyal fan base and ensure you are forced to spend less on new customer marketing campaigns.
For more information regarding email marketing or social media solutions, call Admail today at 1-800-479-6233.