Your Email's Been Opened. Now What?

Date posted: Thu, May 18, 17 | Author: Robert Hicks | Category: best practices, email marketing, sending email, tips

How do you keep a reader's attention? How do you keep them reading? Follow these tips to captivate their attention:

  1. Write fast. Let your enthusiasm and personality shine!
  2. Keep it short. Long emails slaughter interest. Challenge yourself to cut your text by half.
  3. Ask questions. Imagine a conversation with your reader. You’d have some questions, wouldn’t you?
  4. Don’t follow a strict formula. Blueprint emails will quickly bore the pants off your readers!
  5. Add a personal touch. You want readers to know, like, and trust you. Be honest, like my mother.
  6. Don’t automate your greeting. Try different openings: Welcome to our newsletter!, It's that time again, or Greetings from Cleveland!. Mixing up your greetings makes you less robotic and more personal.
  7. Use the word you. Make sure you convey a personal sense.
  8. Write in a natural voice. Stop thinking about email marketing and consider your emails as a way to talk with your customers, not at them.
  9. Add personality. Use words and expressions only you can use. That'll hook 'em like a fish in the morning.
  10. Write short, strong sentences. Don't fill up the page with meaningless content.

Be honored that people have subscribed and want to receive your messages; Each subscriber has given you a hard-earned vote of confidence. But be careful—never take anyone’s attention for granted. Everyone’s time is precious!