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Thu, May 18, 17 | Author: Robert Hicks | Category: best practices, email marketing, sending email, tips

How do you keep a reader's attention? How do you keep them reading? Follow these tips to captivate their attention

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Wed, Apr 26, 17 | Author: Robert Hicks | Category: best practices, email marketing, news, sending email, tips

Know your audience, use sound testing methodologies, and use a variety of test ideas to make your campaigns more effective.

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Fri, Mar 24, 17 | Author: Robert Hicks | Category: admail services, email marketing, tips

Mobile is a critical strategy for In-Store Retail. In today’s marketing strategy you need to include email, social media, web, and SMS. More than ever before, you must have a plan.

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Wed, Mar 01, 17 | Author: Paul Michelman | Category: tips

"It’s necessary to review failures to determine where a process went wrong—but don’t overlook the lessons that success has to offer." Originally published by the MIT Sloan Management Review February 22, 2017

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Mon, Feb 06, 17 | Author: Joyce A. Miller | Category: best practices, email marketing

SEA Rule 17a-4 requires for Records to be preserved by exchange members, brokers and dealers for a minimum of three years. This article will briefly discuss three of the components: Electronic Structured Metadata; Archive Recommendations; and Misinformation.

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Thu, Jan 12, 17 | Author: Robert Hicks | Category: email marketing, news, sending email, tips

Changing demands in email clients require special email marketing tools.

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Tue, Dec 13, 16 | Author: Andrea Moulding | Category: email marketing, news, sending email, tips

Click tracking in Admail’s AccuTrak tool is a great way to track the engagement of your subscribers, but what happens when the numbers don't add up?

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Mon, Aug 01, 16 | Author: Robert Hicks | Category: best practices, email marketing, tips

It’s a mistake to believe that your email marketing efforts end once you have converted visitors into paying customers. In fact, it is only the beginning.

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Thu, Apr 21, 16 | Author: Robert Hicks | Category: email marketing, tips

One of the best uses of an email campaign is to inform the reader.

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Thu, Mar 17, 16 | Author: Robert Hicks | Category: email marketing, tips

If you don't currently have an email marketing campaign planned out, then you should strongly consider implementing one.

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