Tue, Mar 08, 11 | Author: Dan Lukens | Category: best practices, email marketing
The word "opt-in" has been abused for far too long in the email marketing industry. Misuse of this phrase by list vendors and senders has led to it no longer represent a good faith relationship between sender and customer. The definition is now far too vague and encompassing, creating problems and breeding lack of trust. Originally, opt-in was created to define that an list member had given their permission to a email marketer to send them specific information. Unfortunately, the perception of what permission "opt-in" actually gives has been stretched to the breaking point and now "opt-in" is wrongly believed by some, to give them, or anyone they sell the address to, free reign to send a list member anything they want.
Wed, Feb 16, 11 | Author: Dan Lukens | Category: email marketing, sending email, tips
How much weight should you put behind open rates? Have they changed over the years? How can I use them now? I'll answer these questions and few more in an exploration of open rates from Admail.net.
Fri, Feb 04, 11 | Author: Dan Lukens | Category: email marketing
The biggest hurdle in email marketing is getting your hands on a good database. We frequently have issues with our customers who want to buy, or have already bought, an email list or database that turns out to be garbage. Buying a list is very dangerous territory. There's a very good chance that you'll waste your money or get yourself in a lot of trouble. We've been advocating organically built lists for many years. The worth of a good list is not to be underestimated, it's a priceless commodity.
Tue, Jan 18, 11 | Author: Dan Lukens | Category: news
Here's a few images captured at this year's PPAI EXPO. We really had a great time at the conference and met so many interesting people.
Thu, Jan 06, 11 | Author: Dan Lukens | Category: best practices, design, email marketing, tips
Social media has become an integral part of online marketing strategy. It's a fantastic way to connect with your customers through the circles that they travel rather than through traditional advertising forums.
Wed, Nov 17, 10 | Author: Dan Lukens | Category: design, html
With the use of mobile devices on the rise, the importance of optimizing your email marketing campaigns for mobile devices has never been higher. Admail.net knows how to deal with mobile email and how to help you make your email a please to read on a mobile device.
Mon, Oct 25, 10 | Author: Dan Lukens | Category: email marketing, tips
The holiday season is the best time to start your email marketing campaigns. Customers are already in the buying mood and you have ample opportunity to collect addresses and to create sales to improve your ROI.
Thu, Oct 07, 10 | Author: Dan Lukens | Category: best practices, email marketing, sending email, tips
Email marketing is never an exact science, it's all about the relationship with your list members. One of the most important factors in maintaining that relationships is maintaining the appropriate email sending frequency. Admail.net can help you figure out how to regulate your bulk email campaigns.
Wed, Sep 22, 10 | Author: Dan Lukens | Category: best practices, design, email marketing, sending email, tips
Email marketing can be very difficult. We all want to send out a good newsletter when we send out a mass email but many times we just get into bad habits. If you want to have more success and ROI from your bulk email campaign, start by following these four tips.
Wed, Sep 01, 10 | Author: Dan Lukens | Category: news
Google has release their new feature named Priority Inbox. It has the potential of changing the way Gmail users view their email and affecting the success of your email campaigns. Learn the basics about Priority Inbox so you know how to use it to your advantage.