Wed, Jul 20, 11 | Author: Dan Lukens | Category: admail services, best practices, design, email marketing, sending email, tips
Choosing the method of creating your email is an important step it your campaign creation process. With Admail, it's easy to create a message with our templates, but if you have the HTML experience to create your own, you're welcome to do that as well.
Wed, Jul 20, 11 | Author: Dan Lukens | Category: admail services
In email marketing, a large part of your success will rely on the quality of your list and the relationship that you build with your list members. Using the sign up form is the easiest way to add new members directly to your Admail.net list. The Sign Up Form is easy to set up and can be distributed as a link either on your site or anywhere else, such as at the point of sales or in print advertising, you'd like to put it. With our recent addition of QR Codes, you can now use a QR Code to make your sign up form easily accessible to anyone with a mobile phone.
Mon, Jun 20, 11 | Author: Dan Lukens | Category: admail services
The way that Admail.net handles campaign replies is somewhat unique. All reply emails have to be handled directly by the Admail.net system to provide the best results to our customers.
Mon, May 23, 11 | Author: Dan Lukens | Category: news
Check out the action from Chicago and the NRA show. Along with Admail.net, there are thousands of exhibitors and tens of thousands of attendees.
Thu, Apr 14, 11 | Author: Dan Lukens | Category: best practices, email marketing, sending email
At Admail.net, we feel that it is our responsibility to aid our customers in navigating the complicated rules of email marketing while educating them about the possible dangers and pitfalls.
Tue, Mar 08, 11 | Author: Dan Lukens | Category: best practices, email marketing
The word "opt-in" has been abused for far too long in the email marketing industry. Misuse of this phrase by list vendors and senders has led to it no longer represent a good faith relationship between sender and customer. The definition is now far too vague and encompassing, creating problems and breeding lack of trust. Originally, opt-in was created to define that an list member had given their permission to a email marketer to send them specific information. Unfortunately, the perception of what permission "opt-in" actually gives has been stretched to the breaking point and now "opt-in" is wrongly believed by some, to give them, or anyone they sell the address to, free reign to send a list member anything they want.
Wed, Feb 16, 11 | Author: Dan Lukens | Category: email marketing, sending email, tips
How much weight should you put behind open rates? Have they changed over the years? How can I use them now? I'll answer these questions and few more in an exploration of open rates from Admail.net.
Fri, Feb 04, 11 | Author: Dan Lukens | Category: email marketing
The biggest hurdle in email marketing is getting your hands on a good database. We frequently have issues with our customers who want to buy, or have already bought, an email list or database that turns out to be garbage. Buying a list is very dangerous territory. There's a very good chance that you'll waste your money or get yourself in a lot of trouble. We've been advocating organically built lists for many years. The worth of a good list is not to be underestimated, it's a priceless commodity.
Tue, Jan 18, 11 | Author: Dan Lukens | Category: news
Here's a few images captured at this year's PPAI EXPO. We really had a great time at the conference and met so many interesting people.
Thu, Jan 06, 11 | Author: Dan Lukens | Category: best practices, design, email marketing, tips
Social media has become an integral part of online marketing strategy. It's a fantastic way to connect with your customers through the circles that they travel rather than through traditional advertising forums.