Mon, Feb 22, 10 | Author: Dan Lukens | Category: best practices, design, email marketing, sending email, tips
A comprehensive guide to effectively communicating through email marketing. This post is collection of best practice tips and advice developed by the email marketers at Admail.net over a period of 15 years. This is a great beginners guide for any email marketer.
Fri, Jan 29, 10 | Author: Dan Lukens | Category: design
A detailed explanation of creating alternate text and slicing images to create imaged based html emails in the admail email campaign builder.
Mon, Jan 18, 10 | Author: Dan Lukens | Category: admail services, email marketing, sending email, tips
When confronted with statistics like open rates do you really understand what it all means? If you don't, you should. Be educated about your statistics and avoid analytic paralysis in your email marketing campaign.
Mon, Dec 14, 09 | Author: Dan Lukens | Category: admail services, best practices, email marketing, sending email, tips
When you send out an email campaign, use your head! There are several ways to improve the deliverability of your html emails, one of them being using appropriately sized images. Using images that are very large is a red flag for spam filters and makes the emails less appealing and harder to load.
Mon, Dec 07, 09 | Author: Dan Lukens | Category: best practices, email marketing, sending email, tips
An instructional post describing how to improve the result of any Admail.net email marketing campaign by getting on your recipients contact list and by using familiar branding.
Wed, Nov 18, 09 | Author: Dan Lukens | Category: admail services, news
Advertising requires honesty and this applies, by law, to mass mailing sent out to mail lists. If your business uses html mass email marketing don't forget that your reputation depends on your following Federal Trade Commission guidelines. By using common sense and best practices, along with Admail's email builder, you can produce an effective and business-driving bulk email campaign.
Fri, Nov 13, 09 | Author: Dan Lukens | Category: admail services, news
At Admail.net customer service has always been number one. To maintain that quality and to provide their customers with an even higher level of support, Admail.net has hired Dan Lukens as their new Content Manager.
Thu, Nov 12, 09 | Author: Dan Lukens | Category: best practices, tips
How to avoid damaging your reputation by following CAN-SPAM rules and regulations.