Thu, Oct 25, 07 | Author: Alynn Gillespie | Category: best practices, tips
Don't be intimidated by Search Engine Optimization (SEO); there are a lot of tools to guide you through the process.
Search engines organize and prioritize over 5.5 billion web pages that compete for the internet users’ attention. The focus is certainly on providing a much richer end searcher experience. The site with unique content, that's easy to use, with good navigational elements will get high quality links. If users can complete the desired task; add to cart, enroll in class, subscribe to newsletter, etc., they will be satisfied and come back.
Companies need a website that is rich in keywords and phrases. These keywords and phrases get people to your site, by means of search engines that find your keywords. SEO leverages Search Engines’ desire to display most relevant pages that match users’ target keywords. Research also shows 26% of searchers use two word searches, followed by 23% using one word and 21% three word search. The following sites can help you determine your industries keywords and phrases, with up to date research.
Mon, Oct 22, 07 | Author: Thaddeus Quintin | Category: admail services, news, tips
We've upgraded our Interest Group feature! If you have an Advantage plan, or an XP plan that includes Interest Groups, check it now!
The new interface isn't all just flash and good looks--we've included a number of new features to make your life easier. Best of all, it all runs on one page so that all of your information is right at hand.
Fri, Oct 19, 07 | Author: Alynn Gillespie | Category: admail services, email marketing, tips
Do you utilize Admail.net's sign-up form? If not, you're losing a great opportunity! Our sign-up form will automatically add list members to your database, while gathering pertinent information about your list members' wants, needs and preferences.
Wed, Sep 26, 07 | Author: Alynn Gillespie | Category: best practices, email marketing, tips
Why not open your web site to customer involvement? The best results come from making customer interaction part of your overall marketing strategy.
Wed, Sep 26, 07 | Author: Alynn Gillespie | Category: email marketing, tips
If you manage a web site or write for online email campaigns this article is for you. Many of our clients already have their own web site or are planning to develop one in the near future. If you’re not posting your campaigns to your web site, you are missing a great opportunity to get your message out. Go global 24-7-365.
Web writing has new challenges that media writing doesn’t have. On your web site, one of your audiences isn’t even human…search engine spiders are roaming the Web looking for keyword relevant pages to index in its' database. Keyword density, word count on a page, meta tags, the words you use in links and other factors are meaningful to search engines. And with email, you’re writing to get past spam filters.
Your audience approaches the Web differently than print media. The reader scans email and web sites quickly for information relevant to their needs. Some sources suggest you have about 8 seconds to capture your audiences’ attention.
Thu, Aug 30, 07 | Author: Alynn Gillespie | Category: admail services, best practices, news
Is your email delivery mission critical? Is your customer base super sensitive? Improve in box delivery with our Audited Sender Program.
Admail.net has a Audited Sender Program. Our program was created to mirror current internet standards for email accreditation. With tougher compliance issues, high reputation standards are required to become accredited. Being accepted into admail.net Audited Sender Program is a big step to improving your reputation as an email sender with your customer base and with major ISP’s and Blacklist Groups.
Thu, Aug 30, 07 | Author: Alynn Gillespie | Category: email marketing, sending email
When you send out an email campaign, there are a number of statistics that come into play.
When you send email, there's always a chance that some messages may not be delivered and will be returned. This is called a 'Bounce'. This is quite normal, due to the volatile nature of email addresses. However, if you see a sudden increase of bounces on a new campaign, you may want to review your email's contents to determine any deliverability issues.
Admail.net automatically handles bounces and will clean your list as you send mail.
Fri, Jul 27, 07 | Author: Alynn Gillespie | Category: admail services, best practices, tips
There are many advantages to using our sign-up form. First of all...it's free! Secondly...We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail's sign-up form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods--in short, all of the things that can make for an invalid email address. This feature reduces the number of undeliverable emails in your list, giving you better campaign results. And isn't that what you want?
Fri, Jul 27, 07 | Author: Alynn Gillespie | Category: best practices, sending email
Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a "safe sender." To avoid having your campaigns blocked or filtered you will have to work with your list members.