Admail Blog

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Mon, Apr 07, 08 | Author: Alynn Gillespie | Category: best practices, email marketing

A Feed Back Loop (FBL) is a direct data feed that is sent to an email sender when the recipient presses the "Junk" or "Spam" button. The benefit is that the email sender can clean their subscriber data, allowing them to maintain their reputation with Internet Service Providers.

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Mon, Apr 07, 08 | Author: Robert Hicks | Category: admail services, news

It has been a month since we completed the move to the new data center. Performance is outstanding. The electrical service was even tested when a tornado blew through Atlanta with no disruption of service.

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Fri, Apr 04, 08 | Author: Alynn Gillespie | Category: admail services, news

Admail.net's new interface includes a number of features that make it easier for all email marketers to use and sure to please power users. Admail.net announced today they have completely overhauled List Builder's Interest Group features and interface. Clients now have more tools in hand.

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Thu, Mar 27, 08 | Author: Thaddeus Quintin | Category: admail services, news

Near the end of 2007, we received word that our Internet hosting provider (IBM) was getting out of the hosting business in Atlanta and that our contract had been bought out by Quality Technology Services.

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Tue, Dec 04, 07 | Author: Robert Hicks | Category: admail services, news

New York - The Metropolitan Opera Guild selected Admail.net as their mass email delivery system last week; also new to Admail's list of clients The Ocean County Public Library of New Jersey.

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Wed, Nov 21, 07 | Author: Alynn Gillespie | Category: email marketing, news

I waited with anticipation for the DM News 2007 Essential Guide to E-Mail Marketing and they did not disappoint. The guide is packed with advice from industry experts and you'll find many articles on effective practices for reaching the consumer's inbox--beginning with building your list, relevancy of your message, targeting consumers, your creative, higher conversion rates, and much more. All this and in time for the holiday email campaigns! You can download the guide as a PDF file right here.

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Thu, Nov 15, 07 | Author: Thaddeus Quintin | Category: admail services, news

While we were creating Email Builder, we realized that there were issues when running on Apple's Safari web browser. Overall, things worked, but the editing environment was limited (e.g. no bold, no italics, no formatting at all!) and when large templates were loaded, it encountered an error and Email Builder would cease functioning.

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Mon, Nov 05, 07 | Author: Thaddeus Quintin | Category: admail services, news, tips

Did you notice? We launched the final two features of our new Interest Groups page! While they're much more subtle than the sweeping revisions we made earlier, these updates will please all of our power users. Without further ado, let me introduce them to you:

Segmentation

Ever wanted to mail a portion of your list before a final launch? The idea of sending a sample mailing to a portion of your list comes from Direct Mail and it can be useful in the world of email marketing. Now you can create a random segment of any of your Interest Groups at any time. You create a segment just like you create a regular Interest Group: click the Create Interest Group link in the yellow action box and provide a name. Now, click advanced options then select the checkbox labeled "From a segment of another Interest Group." You should now see something like this--

Segmentation Image

Select the Interest Group you want a segment of and what percentage the segment should consist of. Click ok and you're done. Segments will always be displayed below their 'parent' Interest Group, but they do take up one of your available Interest Groups. You can create multiple segments of one Interest Group, and there will be no overlap of list members. You can delete segments individually, but when you delete a parent, all segments will also be deleted. You can keep creating more until you run out of members in the group, or available Interest Groups!

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Thu, Oct 25, 07 | Author: Alynn Gillespie | Category: best practices, tips

Don't be intimidated by Search Engine Optimization (SEO); there are a lot of tools to guide you through the process. Search engines organize and prioritize over 5.5 billion web pages that compete for the internet users’ attention. The focus is certainly on providing a much richer end searcher experience. The site with unique content, that's easy to use, with good navigational elements will get high quality links. If users can complete the desired task; add to cart, enroll in class, subscribe to newsletter, etc., they will be satisfied and come back. Companies need a website that is rich in keywords and phrases. These keywords and phrases get people to your site, by means of search engines that find your keywords. SEO leverages Search Engines’ desire to display most relevant pages that match users’ target keywords. Research also shows 26% of searchers use two word searches, followed by 23% using one word and 21% three word search. The following sites can help you determine your industries keywords and phrases, with up to date research.

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Mon, Oct 22, 07 | Author: Thaddeus Quintin | Category: admail services, news, tips

We've upgraded our Interest Group feature! If you have an Advantage plan, or an XP plan that includes Interest Groups, check it now! The new interface isn't all just flash and good looks--we've included a number of new features to make your life easier. Best of all, it all runs on one page so that all of your information is right at hand.

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