Wed, Nov 21, 07 | Author: Alynn Gillespie | Category: email marketing, news
I waited with anticipation for the DM News 2007 Essential Guide to E-Mail Marketing and they did not disappoint. The guide is packed with advice from industry experts and you'll find many articles on effective practices for reaching the consumer's inbox--beginning with building your list, relevancy of your message, targeting consumers, your creative, higher conversion rates, and much more. All this and in time for the holiday email campaigns! You can download the guide as a PDF file right here.
Thu, Nov 15, 07 | Author: Thaddeus Quintin | Category: admail services, news
While we were creating Email Builder, we realized that there were issues when running on Apple's Safari web browser. Overall, things worked, but the editing environment was limited (e.g. no bold, no italics, no formatting at all!) and when large templates were loaded, it encountered an error and Email Builder would cease functioning.
Mon, Nov 05, 07 | Author: Thaddeus Quintin | Category: admail services, news, tips
Did you notice? We launched the final two features of our new Interest Groups page! While they're much more subtle than the sweeping revisions we made earlier
, these updates will please all of our power users. Without further ado, let me introduce them to you:
Ever wanted to mail a portion of your list before a final launch? The idea of sending a sample mailing to a portion of your list comes from Direct Mail and it can be useful in the world of email marketing. Now you can create a random segment of any of your Interest Groups at any time.
You create a segment just like you create a regular Interest Group: click the Create Interest Group
link in the yellow action box and provide a name. Now, click advanced options
then select the checkbox labeled "From a segment of another Interest Group." You should now see something like this--
Select the Interest Group you want a segment of and what percentage the segment should consist of. Click ok
and you're done.
Segments will always be displayed below their 'parent' Interest Group, but they do take up one of your available Interest Groups. You can create multiple segments of one Interest Group, and there will be no overlap of list members. You can delete segments individually, but when you delete a parent, all segments will also be deleted. You can keep creating more until you run out of members in the group, or available Interest Groups!
Thu, Oct 25, 07 | Author: Alynn Gillespie | Category: best practices, tips
Don't be intimidated by Search Engine Optimization (SEO); there are a lot of tools to guide you through the process.
Search engines organize and prioritize over 5.5 billion web pages that compete for the internet users’ attention. The focus is certainly on providing a much richer end searcher experience. The site with unique content, that's easy to use, with good navigational elements will get high quality links. If users can complete the desired task; add to cart, enroll in class, subscribe to newsletter, etc., they will be satisfied and come back.
Companies need a website that is rich in keywords and phrases. These keywords and phrases get people to your site, by means of search engines that find your keywords. SEO leverages Search Engines’ desire to display most relevant pages that match users’ target keywords. Research also shows 26% of searchers use two word searches, followed by 23% using one word and 21% three word search. The following sites can help you determine your industries keywords and phrases, with up to date research.
Mon, Oct 22, 07 | Author: Thaddeus Quintin | Category: admail services, news, tips
We've upgraded our Interest Group feature! If you have an Advantage plan, or an XP plan that includes Interest Groups, check it now!
The new interface isn't all just flash and good looks--we've included a number of new features to make your life easier. Best of all, it all runs on one page so that all of your information is right at hand.
Fri, Oct 19, 07 | Author: Alynn Gillespie | Category: admail services, email marketing, tips
Do you utilize Admail.net's sign-up form? If not, you're losing a great opportunity! Our sign-up form will automatically add list members to your database, while gathering pertinent information about your list members' wants, needs and preferences.
Wed, Sep 26, 07 | Author: Alynn Gillespie | Category: best practices, email marketing, tips
Why not open your web site to customer involvement? The best results come from making customer interaction part of your overall marketing strategy.
Wed, Sep 26, 07 | Author: Alynn Gillespie | Category: email marketing, tips
If you manage a web site or write for online email campaigns this article is for you. Many of our clients already have their own web site or are planning to develop one in the near future. If you’re not posting your campaigns to your web site, you are missing a great opportunity to get your message out. Go global 24-7-365.
Web writing has new challenges that media writing doesn’t have. On your web site, one of your audiences isn’t even human…search engine spiders are roaming the Web looking for keyword relevant pages to index in its' database. Keyword density, word count on a page, meta tags, the words you use in links and other factors are meaningful to search engines. And with email, you’re writing to get past spam filters.
Your audience approaches the Web differently than print media. The reader scans email and web sites quickly for information relevant to their needs. Some sources suggest you have about 8 seconds to capture your audiences’ attention.
Thu, Aug 30, 07 | Author: Alynn Gillespie | Category: admail services, best practices, news
Is your email delivery mission critical? Is your customer base super sensitive? Improve in box delivery with our Audited Sender Program.
Admail.net has a Audited Sender Program. Our program was created to mirror current internet standards for email accreditation. With tougher compliance issues, high reputation standards are required to become accredited. Being accepted into admail.net Audited Sender Program is a big step to improving your reputation as an email sender with your customer base and with major ISP’s and Blacklist Groups.