Thu, Aug 30, 07 | Author: Alynn Gillespie | Category: email marketing, sending email
When you send out an email campaign, there are a number of statistics that come into play.
When you send email, there's always a chance that some messages may not be delivered and will be returned. This is called a 'Bounce'. This is quite normal, due to the volatile nature of email addresses. However, if you see a sudden increase of bounces on a new campaign, you may want to review your email's contents to determine any deliverability issues.
Admail.net automatically handles bounces and will clean your list as you send mail.
Fri, Jul 27, 07 | Author: Alynn Gillespie | Category: admail services, best practices, tips
There are many advantages to using our sign-up form. First of all...it's free! Secondly...We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail's sign-up form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods--in short, all of the things that can make for an invalid email address. This feature reduces the number of undeliverable emails in your list, giving you better campaign results. And isn't that what you want?
Fri, Jul 27, 07 | Author: Alynn Gillespie | Category: best practices, sending email
Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a "safe sender." To avoid having your campaigns blocked or filtered you will have to work with your list members.
Fri, Jul 27, 07 | Author: Alynn Gillespie | Category: tips
Post completed versions of your newsletters to your website in a resource center area. The posted articles will continue to generate traffic for years as a result of organic searchers. Develop your newsletter content and titles using key words, phrases and crosslinks that would help with SEO (Search Engine Optimization).
Wed, Jun 27, 07 | Author: Alynn Gillespie | Category: best practices, email marketing
You may be subjecting your campaigns to undue attention and unnecessary spam filtering. Most spam filters use a concept of a "weight" or "score" to decide if the email you're sending is spam. The higher the score, the higher the chance that the message is spam. Like golf, you want the lowest score possible.
Wed, Jun 27, 07 | Author: Alynn Gillespie | Category: admail services, news, sending email
Email Builder is our new and improved eShop. Leveraging our twelve years of email design and delivery experience, it creates professional email newsletters or marketing campaigns with our updated and user-friendly interface. Email Builder gives you more flexibility and control over your email.
Wed, Feb 28, 07 | Author: Robert Hicks | Category: best practices, email marketing, news
First what is affiliate marketing? It is the use by one Web site of other Web sites or in this case emailers to help market the first site's products. Typically, revenue is shared by the affiliate merchant—the Web site or email marketer featuring an ad or content designed to drive traffic to another site (the advertiser's)--with the affiliate receiving a fee based on the amount of traffic generated or orders received. It is thought that Amazon.com created the first large scale affiliate program; However, today's direct marketers worldwide rely on affiliates to drive traffic and generate orders, largely because advertising is usually paid for only upon generated results.
Affiliate email marketing can be great for your ROI because you only pay for results—a true direct marketing tool.
Tue, Feb 28, 06 | Author: Alynn Gillespie | Category: email marketing
Email and Direct Mail
Long ago smart marketers discovered that the best way to reach their customers wasn't by relying on one method (TV, radio, newspaper, etc.) but by using a balanced mix of several different methods. This "multi-channel marketing" approach has stood the test of time and is still the best, and most economical, way to reach your target audience.
One of the best tactics for successful multi-channel marketing combines one of the oldest and one of the newest methods: direct mail and email.
Sat, Jan 14, 06 | Author: Robert Hicks | Category: best practices, email marketing, sending email
E-mail marketing experts have raised concerns about the quality of e-mail marketing and some poor practices in the field. These issues include personalization, SPF identification, 100% controlled e-mail bounces for better list hygiene, controlling how much e-mail going out on a single Interenet Address, e-mail templets that don’t contain nested tables. All of these issues are addressed by our team at Admail.net and continue to be at the top of our priority list.
If you pick up and read nearly any Marketing publication today, you will find someone writing about deliverability, or the lack of it, especially if your try to use your home computer with cheap, off-the-shelf software. The first draw back is your limited resources to monitor your Internet Addresses and rotate them if they become blocked. Also, most standalone software is not equipped to properly handle bounces and remove requests, causing potential legal issues.