Wed, Sep 26, 07 | Author: Alynn Gillespie | Category: best practices, email marketing, tips
Why not open your web site to customer involvement? The best results come from making customer interaction part of your overall marketing strategy.
Wed, Sep 26, 07 | Author: Alynn Gillespie | Category: email marketing, tips
If you manage a web site or write for online email campaigns this article is for you. Many of our clients already have their own web site or are planning to develop one in the near future. If you’re not posting your campaigns to your web site, you are missing a great opportunity to get your message out. Go global 24-7-365.
Web writing has new challenges that media writing doesn’t have. On your web site, one of your audiences isn’t even human…search engine spiders are roaming the Web looking for keyword relevant pages to index in its' database. Keyword density, word count on a page, meta tags, the words you use in links and other factors are meaningful to search engines. And with email, you’re writing to get past spam filters.
Your audience approaches the Web differently than print media. The reader scans email and web sites quickly for information relevant to their needs. Some sources suggest you have about 8 seconds to capture your audiences’ attention.
Thu, Aug 30, 07 | Author: Alynn Gillespie | Category: admail services, best practices, news
Is your email delivery mission critical? Is your customer base super sensitive? Improve in box delivery with our Audited Sender Program.
Admail.net has a Audited Sender Program. Our program was created to mirror current internet standards for email accreditation. With tougher compliance issues, high reputation standards are required to become accredited. Being accepted into admail.net Audited Sender Program is a big step to improving your reputation as an email sender with your customer base and with major ISP’s and Blacklist Groups.
Thu, Aug 30, 07 | Author: Alynn Gillespie | Category: email marketing, sending email
When you send out an email campaign, there are a number of statistics that come into play.
When you send email, there's always a chance that some messages may not be delivered and will be returned. This is called a 'Bounce'. This is quite normal, due to the volatile nature of email addresses. However, if you see a sudden increase of bounces on a new campaign, you may want to review your email's contents to determine any deliverability issues.
Admail.net automatically handles bounces and will clean your list as you send mail.
Fri, Jul 27, 07 | Author: Alynn Gillespie | Category: admail services, best practices, tips
There are many advantages to using our sign-up form. First of all...it's free! Secondly...We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail's sign-up form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods--in short, all of the things that can make for an invalid email address. This feature reduces the number of undeliverable emails in your list, giving you better campaign results. And isn't that what you want?
Fri, Jul 27, 07 | Author: Alynn Gillespie | Category: best practices, sending email
Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a "safe sender." To avoid having your campaigns blocked or filtered you will have to work with your list members.
Fri, Jul 27, 07 | Author: Alynn Gillespie | Category: tips
Post completed versions of your newsletters to your website in a resource center area. The posted articles will continue to generate traffic for years as a result of organic searchers. Develop your newsletter content and titles using key words, phrases and crosslinks that would help with SEO (Search Engine Optimization).
Wed, Jun 27, 07 | Author: Alynn Gillespie | Category: best practices, email marketing
You may be subjecting your campaigns to undue attention and unnecessary spam filtering. Most spam filters use a concept of a "weight" or "score" to decide if the email you're sending is spam. The higher the score, the higher the chance that the message is spam. Like golf, you want the lowest score possible.