Fri, Jul 27, 07 | Author: Alynn Gillespie | Category: tips
Post completed versions of your newsletters to your website in a resource center area. The posted articles will continue to generate traffic for years as a result of organic searchers. Develop your newsletter content and titles using key words, phrases and crosslinks that would help with SEO (Search Engine Optimization).
Wed, Jun 27, 07 | Author: Alynn Gillespie | Category: best practices, email marketing
You may be subjecting your campaigns to undue attention and unnecessary spam filtering. Most spam filters use a concept of a "weight" or "score" to decide if the email you're sending is spam. The higher the score, the higher the chance that the message is spam. Like golf, you want the lowest score possible.
Wed, Jun 27, 07 | Author: Alynn Gillespie | Category: admail services, news, sending email
Email Builder is our new and improved eShop. Leveraging our twelve years of email design and delivery experience, it creates professional email newsletters or marketing campaigns with our updated and user-friendly interface. Email Builder gives you more flexibility and control over your email.
Wed, Feb 28, 07 | Author: Robert Hicks | Category: best practices, email marketing, news
First what is affiliate marketing? It is the use by one Web site of other Web sites or in this case emailers to help market the first site's products. Typically, revenue is shared by the affiliate merchant—the Web site or email marketer featuring an ad or content designed to drive traffic to another site (the advertiser's)--with the affiliate receiving a fee based on the amount of traffic generated or orders received. It is thought that Amazon.com created the first large scale affiliate program; However, today's direct marketers worldwide rely on affiliates to drive traffic and generate orders, largely because advertising is usually paid for only upon generated results.
Affiliate email marketing can be great for your ROI because you only pay for results—a true direct marketing tool.
Tue, Feb 28, 06 | Author: Alynn Gillespie | Category: email marketing
Email and Direct Mail
Long ago smart marketers discovered that the best way to reach their customers wasn't by relying on one method (TV, radio, newspaper, etc.) but by using a balanced mix of several different methods. This "multi-channel marketing" approach has stood the test of time and is still the best, and most economical, way to reach your target audience.
One of the best tactics for successful multi-channel marketing combines one of the oldest and one of the newest methods: direct mail and email.
Sat, Jan 14, 06 | Author: Robert Hicks | Category: best practices, email marketing, sending email
E-mail marketing experts have raised concerns about the quality of e-mail marketing and some poor practices in the field. These issues include personalization, SPF identification, 100% controlled e-mail bounces for better list hygiene, controlling how much e-mail going out on a single Interenet Address, e-mail templets that don’t contain nested tables. All of these issues are addressed by our team at Admail.net and continue to be at the top of our priority list.
If you pick up and read nearly any Marketing publication today, you will find someone writing about deliverability, or the lack of it, especially if your try to use your home computer with cheap, off-the-shelf software. The first draw back is your limited resources to monitor your Internet Addresses and rotate them if they become blocked. Also, most standalone software is not equipped to properly handle bounces and remove requests, causing potential legal issues.
Thu, Jan 12, 06 | Author: Robert Hicks | Category: email marketing, tips
Here are some tips we've collected that should help in developing your e-mail marketing program.
Make your e-mail marketing thorough and comprehensive.
E-mail marketing still represents one of the best values in marketing. Plan carefully, segment your audience with appropriate messaging and combine with other marketing channels.
Dynamic landing pages
Often, e-mail alone lacks the depth and appeal to move people to act. Personalized landing pages can deliver attractive, targeted content to be visited and revisited at the prospect’s convenience.
Fri, Oct 14, 05 | Author: Thaddeus Quintin | Category: best practices, email marketing
"Real isn't how you are made," said the Skin Horse. "It's a thing that happens to you."
--The Velveteen Rabbit
The World Wide Web is a great levelling field. Small companies with intuitive, well-designed web sites appear to wield the same clout as larger corporations. When the face of a company is reduced to markup language and slick graphics, what is real? When perception is reality, what perception is right?
More importantly, how do you convince customers of your reality?
Wed, Sep 14, 05 | Author: Robert Hicks | Category: email marketing
Studies currently show the top right corner is the best location to place your newsletter sign-up link, button or field. Although what is best for your needs should be answered by you, not a GURU or Marketing MAVEN. The following are tips and suggestions; Take your time digesting them-- it's your business.
Here are some important questions to ask. Even if you know the answer, maybe it's time to ask them again.
- Does your product require a long sell cycle?
- Are you looking for a quick list of e-mails?
- Are you looking to build long term customer relationships?
- If you could buy all of the seats in the Stadium, would you mingle with everyone, or sit by the client that will pay your bills for the next 10 years?
These questions are not to be taken lightly; different goals require different strategies.