Tue, Feb 28, 06 | Author: Alynn Gillespie | Category: email marketing
Email and Direct Mail
Long ago smart marketers discovered that the best way to reach their customers wasn't by relying on one method (TV, radio, newspaper, etc.) but by using a balanced mix of several different methods. This "multi-channel marketing" approach has stood the test of time and is still the best, and most economical, way to reach your target audience.
One of the best tactics for successful multi-channel marketing combines one of the oldest and one of the newest methods: direct mail and email.
Sat, Jan 14, 06 | Author: Robert Hicks | Category: best practices, email marketing, sending email
E-mail marketing experts have raised concerns about the quality of e-mail marketing and some poor practices in the field. These issues include personalization, SPF identification, 100% controlled e-mail bounces for better list hygiene, controlling how much e-mail going out on a single Interenet Address, e-mail templets that don’t contain nested tables. All of these issues are addressed by our team at Admail.net and continue to be at the top of our priority list.
If you pick up and read nearly any Marketing publication today, you will find someone writing about deliverability, or the lack of it, especially if your try to use your home computer with cheap, off-the-shelf software. The first draw back is your limited resources to monitor your Internet Addresses and rotate them if they become blocked. Also, most standalone software is not equipped to properly handle bounces and remove requests, causing potential legal issues.
Thu, Jan 12, 06 | Author: Robert Hicks | Category: email marketing, tips
Here are some tips we've collected that should help in developing your e-mail marketing program.
Make your e-mail marketing thorough and comprehensive.
E-mail marketing still represents one of the best values in marketing. Plan carefully, segment your audience with appropriate messaging and combine with other marketing channels.
Dynamic landing pages
Often, e-mail alone lacks the depth and appeal to move people to act. Personalized landing pages can deliver attractive, targeted content to be visited and revisited at the prospect’s convenience.
Fri, Oct 14, 05 | Author: Thaddeus Quintin | Category: best practices, email marketing
"Real isn't how you are made," said the Skin Horse. "It's a thing that happens to you."
--The Velveteen Rabbit
The World Wide Web is a great levelling field. Small companies with intuitive, well-designed web sites appear to wield the same clout as larger corporations. When the face of a company is reduced to markup language and slick graphics, what is real? When perception is reality, what perception is right?
More importantly, how do you convince customers of your reality?
Wed, Sep 14, 05 | Author: Robert Hicks | Category: email marketing
Studies currently show the top right corner is the best location to place your newsletter sign-up link, button or field. Although what is best for your needs should be answered by you, not a GURU or Marketing MAVEN. The following are tips and suggestions; Take your time digesting them-- it's your business.
Here are some important questions to ask. Even if you know the answer, maybe it's time to ask them again.
- Does your product require a long sell cycle?
- Are you looking for a quick list of e-mails?
- Are you looking to build long term customer relationships?
- If you could buy all of the seats in the Stadium, would you mingle with everyone, or sit by the client that will pay your bills for the next 10 years?
These questions are not to be taken lightly; different goals require different strategies.
Wed, Sep 14, 05 | Author: Craig Israel | Category: email marketing
Today's consumer is inundated with marketing messages... as many as 1500 EVERY DAY ... that is more than one every minute! To cut through this clutter and reach your target, it takes exceptionally strong writing... writing that grabs the reader's attention and pulls the emotional triggers that motivate interest, interaction and purchase.
Sun, Aug 14, 05 | Author: Alynn Gillespie | Category: email marketing
There's no secret to writing successful, attention-grabbing emails to your customers. There are only two things you need to understand: the medium, and the message.
It's important to understand how people read email. It's not like a book or magazine where the readers can take their time and digest long stories … email works best for quick, content-packed communications. Keep it short, and keep it relevant. Use email to announce new products, store openings, sales, discounts, specials … for longer discussions about product benefits, company history and the like—send the reader back to your website.
Thu, Jul 14, 05 | Author: Thaddeus Quintin | Category: sending email
Every week or every month you put together your email. You know how it looks, you know the quirks of the layout, and you know how much copy looks good in it. But when was the last time you looked at it? Really looked at it? When was the last time you asked yourself, "Would I
want to read this?"
Many newsletters suffer from extra clutter that is distracting to the user. Not only that, having too much extra stuff can make your newsletter look like spam!
Thu, Jul 14, 05 | Author: Thaddeus Quintin | Category: email marketing
Now that you have a regular electronic mailing, how do you keep it growing? Normal attrition will slowly eat away at your list, so a steady stream of new List Members will help keep your numbers up.
One of the best ways to add List Members is to use a Sign Up Form. By giving potential List Members the ability to join your list, your end result is new list members that explicitly want to hear from you! This translates into more people opening and reading your e-mail, along with more people clicking links in your e-mail to find out more!
Wed, Jun 15, 05 | Author: Thaddeus Quintin | Category: best practices, sending email
More and more email programs are blocking images. If the layout of your email depends on the placement of certain images, then the look-and-feel of your email can be seriously compromised.
So what can be done?
Get Rid of Unneeded Images
For a long time, web pages and emails were laid out with blank images padding the edges of every element, small images rounding out the corners, and headers built of large banners. Get rid of them! When images are blocked on an email like this, the results are disastrous.