Mon, Mar 14, 05 | Author: Alynn Gillespie | Category: best practices, email marketing
Many companies collect customer and prospect email addresses as a matter of course. Most are careful to obtain permission to use those addresses for marketing purposes. Those addresses are added to a database... and there they remain. Along come the marketers that classify and segment users to send targeted offers and promotions. Unfortunately, this campaign-driven, target-oriented approach can lead to some addresses not receiving any messages for months, even years.
During that time a lot can happen to an address. That can substantially affect how your messages are received, and how your company is perceived.
Mon, Mar 14, 05 | Author: Alynn Gillespie | Category: sending email
You'd never let a print ad appear with a typo in the headline. Your email subject line is likely to be read by more prospects. Do you need another reason to make sure your email is error free?
As prospects read your email, what opinion will they form of you and your company if it has glaring typos? Don't forget, email is often forwarded and printed out for future reference or to be passed along to colleagues. Consequences of those mistakes may linger longer, and be more far-reaching than anticipated.
Mon, Feb 14, 05 | Author: Alynn Gillespie | Category: email marketing, tips
Competition... The driving force... Resulting in the need for companies to one-up each other on an almost daily basis. Several companies are revamping, or ramping up, their email marketing strategies. Though the customer is supposed to be the winner, this new deluge of email makes us all losers in the end. Customers are getting tired of all the messages, even though they asked for them.
The problem is the dueling concepts of relevancy and frequency. Simply put, revelancy does not fit in the old RFM (recency, frequency, monetary) model. Does it matter how often you contact your clients if you don't say anything interesting? Even if you do have something interesting to say, when is enough enough? The more you talk about irrelevant things, the more people you'll alienate and your unsubscribe rate will prove it.
Mon, Feb 14, 05 | Author: Alynn Gillespie | Category: best practices, email marketing, tips
Because of the increase in spam, many legitimate companies and organizations unwarrantedly get slapped with the label of spammer. An organization or company may offer its Web site’s visitors registration to an e-mail list or newsletter. Inadvertently, visitors forget that they registered for the service and report the email as spam.
Mon, Feb 14, 05 | Author: Alynn Gillespie | Category: email marketing
You always want to bring in new opt-in subscribers, enough, at least, to replace the e-mail addresses lost each month (via hard bounces and unsubscribes). Hopefully you bring in more, so the list grows. Here are some tips for deeper analysis and really identifying where you can boost opt-ins.
Fri, Jan 14, 05 | Author: Robert Hicks | Category: sending email
A majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The way our human mind picks through emails which are important, is by looking at the headline. If the headline does not appeal to our normal judgment of being a legitimate reason for contact, the email will most likely be deleted.
The problem with today's email messages are the bogus and hyped up headlines and content that does not match the headline. The purpose of the headline is that it must sell the email message. Without the main theme in the headline telling of the product or service, the purpose of the headline has been shot down and eventually ends up in the trash. This means for those who are trying to sell by email, you must let the reader know what it is you are trying to sell in order to gain their interest.
Fri, Jan 14, 05 | Author: Alynn Gillespie | Category: email marketing
In Internet Retailer magazine, a Mike Adams survey of 1,057 legitimate e-mail marketers had an alarming statistic: 36 percent of those surveyed had valid opt-in rights and didn't send a single e-mail. Poor business practice? You bet.
These e-tailers obtained e-mail addresses and the permission to market to them, but never followed through. Possible reasons?
Fri, Jan 14, 05 | Author: | Category:
It has been said that we are living in the Information Age. The Internet puts information at our fingertips and connects it all together. Information drives today's business and our culture thrives upon it.
Tue, Dec 14, 04 | Author: Alynn Gillespie | Category: best practices, tips
One of every marketer's primary aims is to earn consumer trust. Judging from a recent survey, many marketers need to get the trust issue right. Although trust plays a role in all forms of advertising, it has particular importance for email marketers.
Consumers responding to the survey indicate their trust level in terms of different advertising forms:
- Word of mouth from friends and family
- Branded Web sites
- Opt-in email
So how do these stats affect the email world? Very simple.
Tue, Dec 14, 04 | Author: Alynn Gillespie | Category: email marketing, sending email
An estimated 95 percent of all commercial email messages are sent in HTML or in a multipart (combined HTML and text) format. Most e-mail includes at least a single external image, even if it's the open-tracking image, a clear, one-pixel GIF image used to track whether an e-mail has been opened.
Virtually all e-mail marketers host images on a Web server, rather than embed them within the message itself. To load images, a call is made back to the hosting server.
The main reasons behind image-blocking features are to enable users to prohibit pornographic images from loading and to prevent spammers from knowing if users open their messages.