Sun, Aug 14, 05 | Author: Alynn Gillespie | Category: email marketing
There's no secret to writing successful, attention-grabbing emails to your customers. There are only two things you need to understand: the medium, and the message.
It's important to understand how people read email. It's not like a book or magazine where the readers can take their time and digest long stories … email works best for quick, content-packed communications. Keep it short, and keep it relevant. Use email to announce new products, store openings, sales, discounts, specials … for longer discussions about product benefits, company history and the like—send the reader back to your website.
Thu, Jul 14, 05 | Author: Thaddeus Quintin | Category: sending email
Every week or every month you put together your email. You know how it looks, you know the quirks of the layout, and you know how much copy looks good in it. But when was the last time you looked at it? Really looked at it? When was the last time you asked yourself, "Would I
want to read this?"
Many newsletters suffer from extra clutter that is distracting to the user. Not only that, having too much extra stuff can make your newsletter look like spam!
Thu, Jul 14, 05 | Author: Thaddeus Quintin | Category: email marketing
Now that you have a regular electronic mailing, how do you keep it growing? Normal attrition will slowly eat away at your list, so a steady stream of new List Members will help keep your numbers up.
One of the best ways to add List Members is to use a Sign Up Form. By giving potential List Members the ability to join your list, your end result is new list members that explicitly want to hear from you! This translates into more people opening and reading your e-mail, along with more people clicking links in your e-mail to find out more!
Wed, Jun 15, 05 | Author: Thaddeus Quintin | Category: best practices, sending email
More and more email programs are blocking images. If the layout of your email depends on the placement of certain images, then the look-and-feel of your email can be seriously compromised.
So what can be done?
Get Rid of Unneeded Images
For a long time, web pages and emails were laid out with blank images padding the edges of every element, small images rounding out the corners, and headers built of large banners. Get rid of them! When images are blocked on an email like this, the results are disastrous.
Tue, Jun 14, 05 | Author: Thaddeus Quintin | Category: email marketing, sending email
Most of us read email every day. The vast majority of us write
email every day as well. We compose quick notes to our bosses, convey information to our clients, and update our loved ones on current events.
Email is great for simple, direct, and to-the-point communication.
Take a moment and read that again. What are some keywords? Simple. Direct. Communication.
The World Wide Web is another great tool, but with a fundamental difference in the type of control a List Member has. When a List Member visits a web page, they chose the time and place to do so. Conversely, they have no
control over when your email lands in their Inbox and that 'Delete' button is very handy.
An email is NOT a web site.
Sun, May 15, 05 | Author: Thaddeus Quintin | Category: admail services, email marketing, tips
Admail.net's List Builder is a simple interface to a modern, multi-threaded Relational Database Management System. The Admail.net Upload service is one facet of List Builder, which gives you the ability to add, update, and segregate List Members.
Admail.net Advantage accounts include all of the features discussed in this article; XP accounts can add these features separately using the Shopping Cart.
A file with new List Member Data can be uploaded at anytime by using the Upload service, which can be found under the List Builder tab at the top of the screen. You can upload data that is specified in your List Member profile and segregate a list into Hidden Interest Groups if you've created some.
What often gets overlooked is that you can upload a list with existing
List Members! List Builder treats this as an update and will never create a duplicate entry.
Sun, May 15, 05 | Author: Thaddeus Quintin | Category: admail services, email marketing, sending email
One of the great things about email is the "Reply" button. With one click, you can create a response without looking up a single address. It's very easy and very natural and an integral part of the email experience.
When you send out an email campaign, what happens when a List Member replies to it? Should
anything happen if a List Member replies?
Sun, May 15, 05 | Author: Thaddeus Quintin | Category: email marketing
The answer is yes! A recent article over at eMarketer.com discusses the current numbers and concludes that e-mail remains popular with consumers and the marketing opportunity is still excellent. All facts and figures come from a new study which has the following theme: e-mail is a wonderful medium for marketing, if it is utilized in the right manner.
Mon, Mar 14, 05 | Author: Alynn Gillespie | Category: best practices, sending email
Email marketing success includes ensuring your email messages are delivered and have a shot at being opened. We'll take a look at some steps you can take to increase the chances your email will make it to an inbox and get opened.
Delivery issues include messages the recipient confuses with spam, simply misses, or doesn't recognize, along with filtering, blocking, and bulk-folder challenges.
Mon, Mar 14, 05 | Author: Alynn Gillespie | Category: best practices, email marketing
Many companies collect customer and prospect email addresses as a matter of course. Most are careful to obtain permission to use those addresses for marketing purposes. Those addresses are added to a database... and there they remain. Along come the marketers that classify and segment users to send targeted offers and promotions. Unfortunately, this campaign-driven, target-oriented approach can lead to some addresses not receiving any messages for months, even years.
During that time a lot can happen to an address. That can substantially affect how your messages are received, and how your company is perceived.