Tue, Dec 14, 04 | Author: Alynn Gillespie | Category: best practices, tips
One of every marketer's primary aims is to earn consumer trust. Judging from a recent survey, many marketers need to get the trust issue right. Although trust plays a role in all forms of advertising, it has particular importance for email marketers.
Consumers responding to the survey indicate their trust level in terms of different advertising forms:
- Word of mouth from friends and family
- Branded Web sites
- Opt-in email
So how do these stats affect the email world? Very simple.
Tue, Dec 14, 04 | Author: Alynn Gillespie | Category: email marketing, sending email
An estimated 95 percent of all commercial email messages are sent in HTML or in a multipart (combined HTML and text) format. Most e-mail includes at least a single external image, even if it's the open-tracking image, a clear, one-pixel GIF image used to track whether an e-mail has been opened.
Virtually all e-mail marketers host images on a Web server, rather than embed them within the message itself. To load images, a call is made back to the hosting server.
The main reasons behind image-blocking features are to enable users to prohibit pornographic images from loading and to prevent spammers from knowing if users open their messages.
Sun, Nov 14, 04 | Author: | Category:
For the past decade, phrases like Customer Marketing, One-to-One Marketing, and Relationship Marketing have been at the top of the buzz-list in the marketing world. The concept these words convey is simple- the customer should be the center of your marketing program and you should deliver what they want, when they want it. When this is done right, it affects the customer's loyalty and willingness to remain a customer.
Thu, Oct 14, 04 | Author: Alynn Gillespie | Category: email marketing
If an e-mail clients blocks images by default, such as Outlook 2003, a recipient can read an entire message either in the message preview pane or when it's opened, but no images will be shown and neither will the message be counted as opened.
The Blocked Images Issue
It has been estimated that 95 percent of all commercial e-mail messages are sent in HTML or in multipart format. Most e-mail includes at least a single external image, even if it's the open-tracking image (a clear, one-pixel GIF image used to track whether an e-mail has been opened.)
Thu, Oct 14, 04 | Author: Alynn Gillespie | Category: best practices, tips
It's common knowledge in order to be successful online you need build a large, quality list through some type of Opt-In offer.
You see them on almost every site you visit, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc.)
Sun, Oct 10, 04 | Author: Alynn Gillespie | Category: best practices, email marketing, sending email, tips
Many people and e-mail programs now regard HTML e-mails as potential spam. That being said, the issue is "How do we send our enhanced, graphics-rich e-mail with the best chance of being opened?!" The answer is to get subscribers to add senders to their address books, helping ensure e-mail is delivered, not binned by the spam filter.
One reason to educate users about the need to add trusted senders to their address books is by default AOL and MSN don't display HTML in e-mail from unknown senders. Gmail defaults to not displaying HTML even from known senders. If you aren't added to the address book, chances are users don't see your HTML bells and whistles. How many customers have specifically added you to their address books?
Fri, Sep 10, 04 | Author: Alynn Gillespie | Category: best practices, news
MX Logic reports that in July, CAN-SPAM compliance was less than 1 percent of all e-mail tested. Less than 1 percent! Granted, that's for all e-mail tested, including the really spammy stuff. But being CAN-SPAM compliant is not that difficult.
If you're not in compliance. it's time to get there. It isn't that hard and will keep you from having to lay out a hefty retainer for a CAN-SPAM suit.
Fri, Sep 10, 04 | Author: Alynn Gillespie | Category: best practices, email marketing
Whenever an e-mail recipient opens your mail, they consciously or subconsciously deal with five issues until they're satisfied. These five issues will either induce the recipient to take the action you want them to take, or a lack of satisfaction may push them to the next e-mail. None of these five issues is easy to measure. None has objective factors that are easily influenced. But all are nonetheless key to converting click-throughs.
Whenever a campaign doesn't perform as hoped, ask yourself which one (or more) of the five issues held them back.
Fri, Sep 10, 04 | Author: Alynn Gillespie | Category: email marketing, sending email
We have all learned the best day to deliver correspondence is Tuesday. The reason... Tuesday is the lightest day for mail delivery and therefore your piece is less likely to get lost in the barrage.
This thinking has transcended from conventional marketing to e-marketing and while it worked in the beginning, the time has come for a shift in the paradigm. Why? If it's common knowledge for marketers, it's common knowledge for spammers too.