Admail Blog

Mon, Nov 23, 15 | Author: Robert Hicks | Category: admail service, best practices, email marketing, sending email, tips

Email marketing may be the golden ticket for your business. According to a 2014 report by McKinsey and Company, a global management consultant firm, email is almost 40 times more effective in helping businesses acquire new customers than Facebook and Twitter combined.

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Mon, Sep 28, 15 | Author: Robert Hicks | Category: admail services, best practices, email marketing, sending email, tips

Email marketing has become a standard to almost every business. As it evolves, inboxes are becoming inundated with emails and subscribers are becoming intuitive leaving many emails unread. In order to maintain a healthy email list, businesses and marketers need to home in on whom to target and assess the value of every email campaign. Adding names to a list is simply not enough. If users unsubscribe to a list and emails are never opened, you run the risk of being flagged as spam and decreasing your ROI. Here are some tips for maintaining a clean email marketing list.

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Mon, Aug 31, 15 | Author: Robert Hicks | Category: best practices, email marketing, sending email, tips

With the current social media driven culture, consumers have more choices than ever. Utilizing social media and email marketing to leverage a brand is essential in today’s market. Connecting with people through media outlets provides businesses the opportunity to syndicate content around the clock.

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Fri, Aug 07, 15 | Author: Robert Hicks | Category: admail services, best practices, design, email marketing, html, tips

Typography has always been an important element of web design – but in emails we have very limited choices if we want our texts to be readable for all users. Let’s have a look at what the industry thinks!

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Fri, Jul 17, 15 | Author: Robert Hicks | Category: admail services, email marketing

Email marketing can be a powerful way for a business to promote itself and boost sales, the Direct Marketing Association estimates that email marketing results in roughly $40 of sales for every $1 spent.

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Wed, Jul 01, 15 | Author: Robert Hicks | Category: admail services, best practices, email marketing, tips

Since their inception, the Internet and email have revolutionized how consumers and businesses interact. With social media continuing to gain popularity with consumers of all ages, most email service providers social interactions such as likes, comments, shares and retweets.

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Thu, Jun 18, 15 | Author: Robert Hicks | Category: best practices, email marketing, sending email, tips

First impressions make a huge impact in life, just like in email marketing. Here are some of the best words that will make your subject lines attractive for your subscribers!

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Tue, May 26, 15 | Author: Robert Hicks | Category: email marketing, sending email, tips

Analytics software, such as Google Analytics, has provided a lot of advantages to countless different companies seeking to get more out of their websites, emails and other online content. That being said, there are some downsides, and reading too much into this sort of analysis can be dangerous. The results are often misleading and fail to represent the totality of the situation. Unfortunately, far too many businesses fail to take this into consideration, and the result are unwise, costly decisions based solely on this flawed information. This is not to say that Google Analytics is not a useful tool, but it is necessary to be aware of its drawbacks. Most importantly, though Google Analytics can track a large portion of online traffic, there are many limitations when it comes to mobile tracking. According to KissMetrics, “Google Analytics can only track so much from mobile phones, and traffic from mobile applications may not be included.”[i] Email marketing campaigns, in particular, are difficult to track. This could lead some to refocus on other online media outlets despite the fact that they may actually be receiving significant traffic.

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Fri, May 22, 15 | Author: Robert Hicks | Category: best practices, email marketing, sending email, tips

From Facebook to Google to Youtube, the internet and social media has changed the way consumers make purchasing decisions. Gone are the days where consumers made a choice to purchase a product or service based on a newspaper or television ad. Nowadays consumers are using social media and search engines to find the products and services they need. Which is why it is vital for marketers to take advantage of these new mediums to create campaigns that work by creating cross-platform promotions that include email, content and social media. Below we will identify some tips you can implement to optimize this cross-platform strategy.

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Wed, May 20, 15 | Author: Robert Hicks | Category: best practices, email marketing

Buying a list of emails to send email marketing to can be enticing because it's easy, but the negative consequences are not worth the trouble in the end.

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