Tue, May 26, 15 | Author: Robert Hicks | Category: email marketing, sending email, tips
Analytics software, such as Google Analytics, has provided a lot of advantages to countless different companies seeking to get more out of their websites, emails and other online content. That being said, there are some downsides, and reading too much into this sort of analysis can be dangerous. The results are often misleading and fail to represent the totality of the situation. Unfortunately, far too many businesses fail to take this into consideration, and the result are unwise, costly decisions based solely on this flawed information. This is not to say that Google Analytics is not a useful tool, but it is necessary to be aware of its drawbacks. Most importantly, though Google Analytics can track a large portion of online traffic, there are many limitations when it comes to mobile tracking. According to KissMetrics, “Google Analytics can only track so much from mobile phones, and traffic from mobile applications may not be included.”[i] Email marketing campaigns, in particular, are difficult to track. This could lead some to refocus on other online media outlets despite the fact that they may actually be receiving significant traffic.
Fri, May 22, 15 | Author: Robert Hicks | Category: best practices, email marketing, sending email, tips
From Facebook to Google to Youtube, the internet and social media has changed the way consumers make purchasing decisions. Gone are the days where consumers made a choice to purchase a product or service based on a newspaper or television ad. Nowadays consumers are using social media and search engines to find the products and services they need. Which is why it is vital for marketers to take advantage of these new mediums to create campaigns that work by creating cross-platform promotions that include email, content and social media. Below we will identify some tips you can implement to optimize this cross-platform strategy.
Wed, May 20, 15 | Author: Robert Hicks | Category: best practices, email marketing
Buying a list of emails to send email marketing to can be enticing because it's easy, but the negative consequences are not worth the trouble in the end.
Tue, Apr 21, 15 | Author: Robert Hicks | Category: best practices, email marketing, sending email, tips
Marketers who wish to connect and communicate to millennials should look at moving some of their marketing budget into mobile advertising and email marketing. A study conducted in 2010 indicated that millennials outpace older generations in mobile use.
Tue, Mar 24, 15 | Author: Robert Hicks | Category: email marketing, news, sending email
Recently marketing experts have cited significant changes in the email marketing sector. From its role as a unique and specialized medium for marketing communications, emails have evolved to become an integral part of marketing campaigns across industries in about a decade and a half. Some of the factors that are contributing to the evolution of both email marketing and those that provide email marketing services are as follows:
Wed, Mar 18, 15 | Author: Robert Hicks | Category: best practices, email marketing, sending email, tips
If you’re like the millions of people who are inundated with personal and professional emails flooding your inbox on a daily basis, you understand how prolific email marketing has become. For those who work in the world of email marketing, the industry continues to evolve as new challenges continue to rise. What makes an email marketing campaign successful? A successful email marketing campaign resonates with the interest and needs of its target audience encouraging them to take decisive action. For many who are just starting out on the email marketing venture, it is easy to make the mistake of creating a campaign without really knowing how to make sure it improves click-through and conversion rates. As professional email marketers, the experts at Admail know how to carefully craft the perfect campaign to capture the readers attention and encourage them to take decisive action. Below we will identify some of the most common factors professional email marketers use to create a successful campaign.
Wed, Feb 04, 15 | Author: Robert Hicks | Category: email marketing, news, tips
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