Mon, Sep 15, 14 | Author: Robert Hicks | Category: admail services, email marketing, news, sending email, tips
Put away last years play book and get to know your customers! Each customer and campaign is different – what worked yesterday may not work today and vice versa. Touching base with your clients regularly and closing the feedback loop when it comes to performance are just some of many ways you can maintain engagement with your past, present and future clients.
Wed, Aug 13, 14 | Author: Robert Hicks | Category: admail services, email marketing, news, sending email, tips
Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday.
Tue, Aug 12, 14 | Author: Robert Hicks | Category: admail services, email marketing, news, sending email, tips
You've probably heard that the Canadian Anti-Spam Law (CASL) went into effect July 1, 2014. If you're in Canada or send to Canadian residents, you'll likely need to comply with CASL. Luckily, there's a three-year transition period, until July 1, 2017, during which you can take steps to ensure your list stays in compliance under the law.
Thu, Jul 03, 14 | Author: Robert Hicks | Category: admail services, design, email marketing, news, sending email, tips
Long before email marketers got in on the act, direct mail teams knew the importance of personalized content. Of course, email marketing took it to the next level since online platforms allow you to automate the process and send thousands of emails simultaneously. The whole point of personalized content is to make the customer feel as if you are talking to him directly; the most successful companies have mastered the art of telling prospects exactly what they want to hear.
Fri, May 30, 14 | Author: Thaddeus Quintin | Category: news
For several years, we used Wordpress as a Content Management System for the Admail blog and all of the customer facing content, like pricing, FAQs, contact info and our home page. We made that move when it become untenable to keep our content in the same codebase as our application. Moving all of that content to Wordpress allowed us to develop system features independently from blog posts, which was helpful.
Wed, Apr 09, 14 | Author: Thaddeus Quintin | Category: admail services
A vulnerability has been discovered in a popular cryptography library, OpenSSL. This flaw is being referred to as the Heartbleed Bug and it even has its own website. This vulnerability was caused by a bug introduced in version 1.0.1 of the software and has since been fixed. But, the repercussions are enormous and you should be seeing updates from many online services that discuss the impact.
Wed, Mar 12, 14 | Author: Robert Hicks | Category: admail services, best practices, email marketing, sending email
Email deliverability can be a complex task, but it’s not impossible if you have the right information. Our goal at Admail.net is to ensure that you have all the tools and intelligence available to help your email get delivered. Sometimes, the devil is in the details and many of those details revolve around your IP address. This post will help guide you through the initial sending of email over a new IP address without experiencing delays or delivery failures.
Tue, Mar 11, 14 | Author: Robert Hicks | Category: admail services, email marketing, news
Admail.net has been reluctant to offer video email till a multi-platform solution could be adequately supported. This solution automatically detects your end user's email client and displays accordingly.
Mon, Mar 10, 14 | Author: Robert Hicks | Category: email marketing, sending email
All marketers face a challenge when it comes to delivering emails, but it is an even bigger issue for B2B marketers. This is because they are forced to meet a set of unique deliverability rules for each domain in databases filled with hundreds of different sets of rules. On the flip-side B2C marketers probably have a database laden with freemail accounts (Yahoo, Hotmail, Gmail, etc). They can resolve issues with individual providers and settle any problems with a huge portion of their list with one single effort. Below we look at some common B2B deliverability issues and how to fix them.