Admail Blog

Mon, Jul 29, 13 | Author: Dan Lukens | Category: design, email marketing

Outlook 2013 has arrived and with it many email designers had hoped that Microsoft would reform some of their old layout breaking ways. The consensus is, unfortunately, that they have not moved in a particularly positive direction as far as rendering email is concerned. Microsoft is still using Word to render email and they continue to ignore many email rendering standards causing marketers and designers everywhere to pull out their hair.

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Mon, Jul 22, 13 | Author: Dan Lukens | Category: admail services

IP monitoring is an important part of successful email marketing that many mailers are unfamiliar with. To put it simply, from the moment you begin to send email from an IP, it begins to gain an email "reputation". This reputation can drastically affect the chance that any email sent from the IP reaches the intended recipients inbox.

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Mon, Jul 22, 13 | Author: Dan Lukens | Category: best practices, design, email marketing, sending email, tips

Sometimes being "digital marketing" makes email seem like a new and complicated way to market a business, but the truth is that email marketing is by no means a new territory. Marketers have been leveraging email as a marketing tool since the early days of the internet. There are hundreds, if not thousands, of blog posts, white papers, books, and every other type of guide on how to send successful email marketing campaigns. Each inevitably gives a different flavor of advice tempered with their own experiences and biases. There are, despite the large quantity of informational sources, basic rules that nearly every advice giver can agree on. I've covered most of them before in this blog, but it can never hurt to reiterate some of the basics. Today I'll reveal some of the "secrets" of sending email marketing campaigns.

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Wed, May 29, 13 | Author: Dan Lukens | Category: design, email marketing, html

Designing email for a mobile market is among the most pressing issues in email marketing today.

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Mon, Apr 15, 13 | Author: Dan Lukens | Category: admail services

Writing HTML for email is simple, but that can make it tricky. Confused yet? Let me explain.

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Thu, Mar 21, 13 | Author: Dan Lukens | Category: admail services, best practices, sending email

The first goal of any email marketer is to get their email into the inbox of their list members. This seems like it a relatively simple task, but there is a major obstacle in the way. That obstacle is SPAM filters. They are designed to protect recipients from being overwhelmed with unsolicited and unwanted email, but often, they block desired or harmless emails unintentionally.

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Fri, Mar 01, 13 | Author: Dan Lukens | Category: admail services

Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers.

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Tue, Jan 29, 13 | Author: Dan Lukens | Category: admail services

The Admail.net team has just returned from Las Vegas and another great PPAI Expo. We spent the week talking and listening to current and potential customers and one thing is for sure, QR Codes are still a hot topic for many business men and women.

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Tue, Jan 29, 13 | Author: Dan Lukens | Category: admail services

Whether you are a long time user or completely new to Admail.net, there are probably useful sections of the site that you aren't familiar with. Admail is full featured and there are tools that may help you improve your results that you might be missing.

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Tue, Dec 11, 12 | Author: Dan Lukens | Category: admail services, best practices, design, html

If you prefer writing your own HTML code rather than using our templates, Admail.net completely supports those efforts. Writing HTML can be difficult however and this guide assumes that you are already moderately fluent in the language.

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