Mon, Mar 10, 14 | Author: Robert Hicks | Category: email marketing, sending email
All marketers face a challenge when it comes to delivering emails, but it is an even bigger issue for B2B marketers. This is because they are forced to meet a set of unique deliverability rules for each domain in databases filled with hundreds of different sets of rules. On the flip-side B2C marketers probably have a database laden with freemail accounts (Yahoo, Hotmail, Gmail, etc). They can resolve issues with individual providers and settle any problems with a huge portion of their list with one single effort. Below we look at some common B2B deliverability issues and how to fix them.
Fri, Oct 25, 13 | Author: Dan Lukens | Category: admail services
Looking for ways to improve the success of your email campaigns? If you're sending without doing any testing, you're not utilizing all the features Admail.net has to offer and you may not be getting the best return on investment from your email marketing.
Mon, Sep 09, 13 | Author: Dan Lukens | Category: admail services
The dreaded "spam box" stands as a barrier to every marketer who sends email content. If you're in the industry, you know that spam filters are a constant source of discussion and frustration. Every mailer has to deal with them, whether they are a small business that sends one hundred emails or a large company that send hundreds of thousands. While you're working actively to get your message in front of potential customers, spam filters are often throwing up serious roadblocks that can potentially ruin your results.
Tue, Aug 20, 13 | Author: Dan Lukens | Category: admail services
We've said many times on our blog and in our newsletter that your email database is your most valuable email marketing asset. We take list quality and management very seriously here, and while much of it is done behind the scenes, list management is a major part of what we do at Admail.net. We've recently developed a new list hygiene system that pushes list hygiene to the next level.
Mon, Jul 29, 13 | Author: Dan Lukens | Category: design, email marketing
Outlook 2013 has arrived and with it many email designers had hoped that Microsoft would reform some of their old layout breaking ways. The consensus is, unfortunately, that they have not moved in a particularly positive direction as far as rendering email is concerned. Microsoft is still using Word to render email and they continue to ignore many email rendering standards causing marketers and designers everywhere to pull out their hair.
Mon, Jul 22, 13 | Author: Dan Lukens | Category: admail services
IP monitoring is an important part of successful email marketing that many mailers are unfamiliar with. To put it simply, from the moment you begin to send email from an IP, it begins to gain an email "reputation". This reputation can drastically affect the chance that any email sent from the IP reaches the intended recipients inbox.
Mon, Jul 22, 13 | Author: Dan Lukens | Category: best practices, design, email marketing, sending email, tips
Sometimes being "digital marketing" makes email seem like a new and complicated way to market a business, but the truth is that email marketing is by no means a new territory. Marketers have been leveraging email as a marketing tool since the early days of the internet. There are hundreds, if not thousands, of blog posts, white papers, books, and every other type of guide on how to send successful email marketing campaigns. Each inevitably gives a different flavor of advice tempered with their own experiences and biases. There are, despite the large quantity of informational sources, basic rules that nearly every advice giver can agree on. I've covered most of them before in this blog, but it can never hurt to reiterate some of the basics. Today I'll reveal some of the "secrets" of sending email marketing campaigns.
Wed, May 29, 13 | Author: Dan Lukens | Category: design, email marketing, html
Designing email for a mobile market is among the most pressing issues in email marketing today.
Mon, Apr 15, 13 | Author: Dan Lukens | Category: admail services
Writing HTML for email is simple, but that can make it tricky. Confused yet? Let me explain.
Thu, Mar 21, 13 | Author: Dan Lukens | Category: admail services, best practices, sending email
The first goal of any email marketer is to get their email into the inbox of their list members. This seems like it a relatively simple task, but there is a major obstacle in the way. That obstacle is SPAM filters. They are designed to protect recipients from being overwhelmed with unsolicited and unwanted email, but often, they block desired or harmless emails unintentionally.