Fri, Jul 27, 12 | Author: Dan Lukens | Category: design, tips
The holidays are among the most important time of year for many businesses. Retailers specifically must cash in on this time when spending trends dramatically increase. One of the best ways to get ahead of the pack during the holidays is to have a fantastic email marketing strategy. It's not uncommon for retailers to start working on holiday promotional strategy for email as early as July! So we're here to give you some simple tips to get you thinking about and help you prepare for important upcomming holiday email marketing opportunities.
Fri, Jul 06, 12 | Author: Dan Lukens | Category: admail services
The newest Admail.net feature is email campaign archiving. We're happy to bring this feature to our members, particularly to those who have requested it in the past. We believe it will add significantly to the already comprehensive and robust email marketing system that Admail offers.
Fri, Jun 29, 12 | Author: Dan Lukens | Category: admail services, email marketing
I often write about the hurdles and challenges that come with email marketing. I commonly do this because I enjoy solving problems for our customers. I think, however, that this can create an unfair image of email marketing. It may lead people to believe that email marketing is an extremely difficult medium to work with when frankly that's not the case. There are pitfalls to avoid in email marketing, but for the most part; email is one of the easiest, cheapest, and most accessible forms of marketing.
Sat, Jun 16, 12 | Author: Robert Hicks | Category: tips
Everyone is talking about social media sites as the hottest new place to advertise your business. The hype machine has been in motion about facebook, twitter, and linkedin for a while now. Having a social media presences is important for a company. Many people spend a lot of their time on social media sites and many others frequently use them as a resource. A company active on social media will have better relationships with their clients and will keep their products in front of the potential customer base, but what about paid advertisements on these sites? Are they worth the money? In our experience, the answer has been absolutely not.
Thu, May 31, 12 | Author: Dan Lukens | Category: email marketing, sending email
"Your company can't afford to be left behind as technology marches swiftly forward." It's a notion that has created a climate of fear in some marketers. The poor souls who toss and turn at night, constantly worrying about the next big thing and struggling endlessly to keep up with swiftly changing marketing technology. There can be value in attempting to stay ahead of the tech trends, but it's folly to abandon stable, proven, and effective marketing techniques that are still working. Being an early adopter is a dangerous game. Stretching marketing too thin and reaching too far can limit your overall success.
Thu, May 10, 12 | Author: Dan Lukens | Category: email marketing, sending email, tips
No matter how well crafted and researched your email marketing campaign is, it's inevitable that you will lose list members over time. Quality of messaging and popularity of product can play a part in how quickly or slowly this degradation occurs, but it will happen. When sending to a new list, marketers often lose a large portion of their members over the first few mailings. The likelihood of this is dependent on the quality and source of your list. People get bored and interests change, it's an unavoidable truth. The challenge in marketing is to work against those forces and keep audiences engaged.
Fri, Apr 20, 12 | Author: Dan Lukens | Category: best practices, news
We've recently attended the DMA Conference in Washington D.C. The event was carried out to help marketers keep up to date with the changing legal landscape of the online marketing world. One focus of the event was the changing and growing FTC regulations concerning "Do Not Track."
Mon, Apr 16, 12 | Author: Dan Lukens | Category: best practices, sending email
There are an untold number of factors that play into the success or failure of email marketing endeavors. Some organizations will spend months creating and perfecting their message. Marketing has always been more of an art form than an exact science. What works for one company may not be right for another. Just like anything, hard work, research, and preparation are required to have true success. With so much to consider, some things tend to get overlooked or rushed. There is an unfortunate trend that has sabotaged many email marketing campaigns from the start, and could plague any marketers efforts if they aren't careful and informed. If spam trap and abuse addresses are popping up on your marketing list, it's likely that you have far further reaching list quality problems.
Tue, Apr 03, 12 | Author: Dan Lukens | Category: best practices, email marketing
One of the truths of email marketing is that, for a variety of reasons, email domains can very greatly in their reliability. Different domains have unique demographics and functionality that can make the addresses more or less valuable. Free email addresses are typically of the lowest quality, likely due to the fact that they are easy to obtain and can be thrown away at a moments notice with no consequence to the user. Some of the most common free email domains are hotmail.com, yahoo.com, and gmail.com. While gmail has been consistently better than the others, its addresses are still less reliable.