Browsing the Best Practices category

← Older posts

SPAM Filters Gone Wild

The first goal of any email marketer is to get their email into the inbox of their list members. This seems like it a relatively simple task, but there is a major obstacle in the way. That obstacle is SPAM filters. They are designed to protect recipients from being overwhelmed with unsolicited and unwanted email, [...]

Read more

Date posted: 03/21/2013 | Author: Dan Lukens | Category: Admail Services, Best Practices, Sending Email

Writing HTML that Appears Correctly in Outlook

If you prefer writing your own HTML code rather than using our templates, Admail.net completely supports those efforts. Writing HTML can be difficult however and this guide assumes that you are already moderately fluent in the language. One of the big problems our clients run into when writing HTML for email is that they aren’t [...]

Read more

Date posted: 12/11/2012 | Author: Dan Lukens | Category: Admail Services, Best Practices, Design, HTML

3 Tips to Get You Prepared for Black Friday

Black Friday is one of the most important email marketing holidays of the year and it’s rapidly approaching. The holidays, like the chilly weather, have a tendency to swiftly creep up on us. If you aren’t prepared, holiday email marketing preparations may fall short. Consumers spend more money on shopping holidays such as Black Friday than any [...]

Read more

Date posted: 10/12/2012 | Author: Dan Lukens | Category: Best Practices, Tips

Strategize Your Email Marketing Based on Customer Relationships

Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer [...]

Read more

Date posted: 08/10/2012 | Author: Dan Lukens | Category: Best Practices, Email Marketing, Tips

Sending to Public Data Lists

So you’ve found a publically available list on the internet. It seems to be a group of individuals that would be interested in your product. It would be very easy to grab the data and send out to this list. You’re thinking, “What could go wrong? I might get some sales if I email to [...]

Read more

Date posted: 08/10/2012 | Author: Dan Lukens | Category: Best Practices, Email Marketing

FTC ‘Do Not Track’ New Regulations

We’ve recently attended the DMA Conference in Washington D.C. The event was carried out to help marketers keep up to date with the changing legal landscape of the online marketing world. One focus of the event was the changing and growing FTC regulations concerning “Do Not Track.” Consumers are becoming increasingly concerned about their private [...]

Read more

Date posted: 04/20/2012 | Author: Dan Lukens | Category: Best Practices, News

Spam and Abuse Addresses mean Trouble for Everyone

There are an untold number of factors that play into the success or failure of email marketing endeavors. Some organizations will spend months creating and perfecting their message. Marketing has always been more of an art form than an exact science. What works for one company may not be right for another. Just like anything, [...]

Read more

Date posted: 04/16/2012 | Author: Dan Lukens | Category: Best Practices, Sending Email