Browsing the Design category

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Writing HTML that Appears Correctly in Outlook

If you prefer writing your own HTML code rather than using our templates, Admail.net completely supports those efforts. Writing HTML can be difficult however and this guide assumes that you are already moderately fluent in the language. One of the big problems our clients run into when writing HTML for email is that they aren’t [...]

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Date posted: 12/11/2012 | Author: Dan Lukens | Category: Admail Services, Best Practices, Design, HTML

Does HTML5 Bring Hope for Video in Email?

Video is a great tool for online marketing. It grabs audience attention and can deliver information in dynamic and exciting ways while requiring a minimal amount of effort on the part of the consumer. These reasons make it easy to understand why email marketers have been searching for a way to implement video effectively in [...]

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Date posted: 08/21/2012 | Author: Dan Lukens | Category: Design, Email Marketing, News

Christmas in July: Preparing for Holiday Email Marketing

The holidays are among the most important time of year for many businesses. Retailers specifically must cash in on this time when spending trends dramatically increase. One of the best ways to get ahead of the pack during the holidays is to have a fantastic email marketing strategy. It’s not uncommon for retailers to start [...]

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Date posted: 07/27/2012 | Author: Dan Lukens | Category: Design, Tips

Make QR Codes Work for You

If you prefer to watch the video version of this blog post, it is available here. QR Codes have had some buzz for quite some time. Those of you in the marketing or technology industries have surely heard of them either in passing or through direct experience. While they have been growing in popularity, they [...]

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Date posted: 05/25/2012 | Author: Dan Lukens | Category: Admail Services, Design, Email Marketing

Our Recent Work with Subaru

We recently worked with Subaru to recreate one of their print ads for email. We also integrated QR codes and personalization for individual customers so they could quickly and easily access their information. The results were awesome, with open rates as high as +30%! Here’s a small example of what they ended up with! If [...]

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Date posted: 03/28/2012 | Author: Dan Lukens | Category: Admail Services, Design, Email Marketing

Methods of Creating an Email: HTML or Template?

Choosing the method of creating your email is an important step it your campaign creation process. With Admail, it’s easy to create a message with our templates, but if you have the HTML experience to create your own, you’re welcome to do that as well.

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Date posted: 07/20/2011 | Author: Dan Lukens | Category: Admail Services, Best Practices, Design, Email Marketing, Sending Email, Tips

Social Media and Email Marketing Integration

Social media has become an integral part of online marketing strategy. It’s a fantastic way to connect with your customers through the circles that they travel rather than through traditional advertising forums. Social media marketing is a perfect companion to email marketing. They can each promote one another to increase the effectiveness of all of [...]

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Date posted: 01/06/2011 | Author: Dan Lukens | Category: Best Practices, Design, Email Marketing, Tips