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3 Tips to Get You Prepared for Black Friday

Black Friday is one of the most important email marketing holidays of the year and it’s rapidly approaching. The holidays, like the chilly weather, have a tendency to swiftly creep up on us. If you aren’t prepared, holiday email marketing preparations may fall short. Consumers spend more money on shopping holidays such as Black Friday than any [...]

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Date posted: 10/12/2012 | Author: Dan Lukens | Category: Best Practices, Tips

Strategize Your Email Marketing Based on Customer Relationships

Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer [...]

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Date posted: 08/10/2012 | Author: Dan Lukens | Category: Best Practices, Email Marketing, Tips

Christmas in July: Preparing for Holiday Email Marketing

The holidays are among the most important time of year for many businesses. Retailers specifically must cash in on this time when spending trends dramatically increase. One of the best ways to get ahead of the pack during the holidays is to have a fantastic email marketing strategy. It’s not uncommon for retailers to start [...]

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Date posted: 07/27/2012 | Author: Dan Lukens | Category: Design, Tips

Social Media Hype Doesn’t Lead to ROI

Everyone is talking about social media sites as the hottest new place to advertise your business. The hype machine has been in motion about facebook, twitter, and linkedin for a while now. Having a social media presences is important for a company. Many people spend a lot of their time on social media sites and [...]

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Date posted: 06/16/2012 | Author: Robert Hicks | Category: Tips

List Degradation Over Time

No matter how well crafted and researched your email marketing campaign is, it’s inevitable that you will lose list members over time. Quality of messaging and popularity of product can play a part in how quickly or slowly this degradation occurs, but it will happen. When sending to a new list, marketers often lose a [...]

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Date posted: 05/10/2012 | Author: Dan Lukens | Category: Email Marketing, Sending Email, Tips

Improve the Content of Your Email

Not seeing the results you need from your email campaign? An increased focus and dedication to your content may be the answer you need to get your email marketing off the ground.

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Date posted: 09/15/2011 | Author: Dan Lukens | Category: Best Practices, Email Marketing, Sending Email, Tips

Methods of Creating an Email: HTML or Template?

Choosing the method of creating your email is an important step it your campaign creation process. With Admail, it’s easy to create a message with our templates, but if you have the HTML experience to create your own, you’re welcome to do that as well.

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Date posted: 07/20/2011 | Author: Dan Lukens | Category: Admail Services, Best Practices, Design, Email Marketing, Sending Email, Tips