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The Mystery of Open Rates: What affects yours?

How much weight should you put behind open rates? Have they changed over the years? How can I use them now? I’ll answer these questions and few more in an exploration of open rates from Admail.net.

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Date posted: 02/16/2011 | Author: Dan Lukens | Category: Email Marketing, Sending Email, Tips

Social Media and Email Marketing Integration

Social media has become an integral part of online marketing strategy. It’s a fantastic way to connect with your customers through the circles that they travel rather than through traditional advertising forums. Social media marketing is a perfect companion to email marketing. They can each promote one another to increase the effectiveness of all of [...]

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Date posted: 01/06/2011 | Author: Dan Lukens | Category: Best Practices, Design, Email Marketing, Tips

Start planning for holiday e-mail campaigns today!

The holiday season is the best time to start your email marketing campaigns. Customers are already in the buying mood and you have ample opportunity to collect addresses and to create sales to improve your ROI.

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Date posted: 10/25/2010 | Author: Dan Lukens | Category: Email Marketing, Tips

The Importance of Frequency in Email Marketing

Email marketing is never an exact science, it’s all about the relationship with your list members. One of the most important factors in maintaining that relationships is maintaining the appropriate email sending frequency. Admail.net can help you figure out how to regulate your bulk email campaigns.

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Date posted: 10/07/2010 | Author: Dan Lukens | Category: Best Practices, Email Marketing, Sending Email, Tips

Whip Your Newsletter Into Shape With These 4 Pro Tips!

Email marketing can be very difficult. We all want to send out a good newsletter when we send out a mass email but many times we just get into bad habits. If you want to have more success and ROI from your bulk email campaign, start by following these four tips.

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Date posted: 09/22/2010 | Author: Dan Lukens | Category: Best Practices, Design, Email Marketing, Sending Email, Tips

Strategies for Regaining the Attention of your Email List

When your email marketing list goes cold, what recourse can you take? Admail.net outlines some of the ways that marketers can spruce up their emails and regain the attention of their recipients.

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Date posted: 08/03/2010 | Author: Dan Lukens | Category: Design, Email Marketing, Tips

Making the Most of your Campaign Statistics

The statistic your get from your email marketing campaign can be more the just a measure of your success! Admail.net can tell you how you can utilize these statistics to not only measure your success but to actually improve it.

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Date posted: 08/02/2010 | Author: Dan Lukens | Category: Email Marketing, Tips