Don't be intimidated by Search Engine Optimization (SEO); there are a lot of tools to guide you through the process.
Search engines organize and prioritize over 5.5 billion web pages that compete for the internet users’ attention. The focus is certainly on providing a much richer end searcher experience. The site with unique content, that's easy to use, with good navigational elements will get high quality links. If users can complete the desired task; add to cart, enroll in class, subscribe to newsletter, etc., they will be satisfied and come back.
Companies need a website that is rich in keywords and phrases. These keywords and phrases get people to your site, by means of search engines that find your keywords. SEO leverages Search Engines’ desire to display most relevant pages that match users’ target keywords. Research also shows 26% of searchers use two word searches, followed by 23% using one word and 21% three word search. The following sites can help you determine your industries keywords and phrases, with up to date research.
The desired goal is to be found on the first page of any organic search, preferably close to the top. Incoming links determine if you rise higher in the ranking of relevancy/popularity. Search trends show that 39% of end searchers scan the first page of search results, followed by 19% who scan the first two pages. –iProspect, 2006. The more incoming links you have, the higher your relevancy, the higher you rank towards the top of the search.
Search Engines can only see text. They need to find you before you can be found on a search engine. Their spiders, crawlers, or robots find you by your choice of key words, phrases, meta tags, title tags. A useful tool is webconfs.com. It has a spider simulator, you just enter your URL. It has key word density tool and tells how many pages Google has indexed.
Crawlers come in and begin at the top of your page. It is smart to place keywords and rich text at the top of the page. If they are at the bottom the crawler may never make it to the bottom to see them. Tags tell crawlers or bots what is on the page. A tag is information about the information. You want spiders and crawlers to go to your site.
Search Engine Optimization takes time. It may take six months after you apply this technology to see results. So tackle the basics when building your website, provide relevant content and you will see more clicks.