Click tracking with AccuTrak shows how many subscribers clicked links in your email, which is a great way to track engagement. All Admail accounts include this feature.
You can turn click tracking off, but it is usually best to leave it on, so email links will match the sending location. This is something email hosts will check when determining if an email is spam. If the embedded links domain (www.YOURDOMAIN.com) is different from the Admail header domain they risk being flagged as Phishing emails. By embedding the URL/HREF correctly and setting the AccuTrak tracking to “on” you minimize this risk.
If you’re having issues with click tracking (low numbers, high numbers or non-existent), then read on for some answers:
Check in the Account Settings that Track HTML Links by default and Track Text Links by default are selected. When reviewing your email, be sure that Track Template Links and Track Alternate Text Links are also selected before sending.
Once a campaign has been sent, you cannot add click tracking to it. Always review the detected links beforehand for missing links or ghost links before checking if link tracking is turned on.
First, check for typos. One missed quote or angle bracket in an HTML tag can break more than just a link!
If your link is part of the email body but does not use HTML tags, the link might function, but it cannot be tracked. Be sure to use the “Insert link” or in the editor to keep your email in good shape!
Finally, check that the URL has the correct address and that it starts with either http:// or https://. Links with “mailto:” or “tel:” can not be tracked.
If your clicks seem unusually high it could be an email host’s spam filter is pre-fetching the links to check for malware. You can identify the issue if most or all recipients from one domain are listed as clickthroughs. If this is an ongoing problem, you can try targeted mailings with disabled link tracking.
If you’re seeing low clickthrough counts, try changing the format of your email. One specific thing to check is that your links use descriptive text, rather than a URL or generic “click here”. For example, Our December Blog Post is better than click here or http://admail.net/2016/12/troubles-with-tracking/. Non-descriptive text can cause some of your recipients to see alerts that the message is not safe.
AccuTrak does not track clicks in test emails.
For more information regarding email marketing or [social media] (http://admail.net/adsocial/) solutions, call Admail today at 1-800-479-6233.