3 Reasons Marketing Is Better With Responsive HTML Email

Date posted: Sun, Jul 21, 2019 | Author: JoAnna Brown | Categories: Best Practices, Tips

Nearly half of all emails are opened on a mobile device. Once your recipients open your message, you have three seconds to make a good impression before they click the “delete” button. A major part of making a powerful impression is creating a responsive HTML email that will adapt to any screen, specifically a mobile device.

What Is A Responsive Email?

A responsive HTML email is designed to resize content to clearly fit the screen of the recipient. From a desktop or laptop to a tablet and mobile phone, the content automatically reformats to present a clear message. HTML allows the email to show images and color, like your company logo, product photos and social media icons to increase your brand reach.

With the average expected ROI at roughly $32 for every $1 you spend on email marketing, it’s easy to see why businesses rely on quality responsive HTML email platforms to reach their customers. As the number of active email users is forecasted to reach 4.3 billion in 2022, understanding the importance of utilizing responsive HTML email has the power to increase your revenue, expand your customer reach and grow your brand. There are three reasons to switch to responsive email marketing today.

Higher Quality Email Design

Even with the best marketing email content, if you don’t have an eye-catching image to accompany the message, your recipients will easily forget your brand. Research shows when a content marketing message is paired with a visual element, as is possible with HTML responsive email, recipients remember 65 percent of the message three days later.

Effective emails are easy to act on. HTML emails allow you to develop a focused, compelling call-to-action with imagery. The simpler you make it for your customers to reach your website, the higher your conversion rate.

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It’s difficult to know what type of marketing email content is most effective if you don’t have analytics to reveal the results of messages sent. HTML makes it easy to track your results. Relying on an HTML responsive email service platform, like Admail, gives you the power to track your emails, measure audience engagement, and tailor your future emails to your audience’s preferences.

Increase Engagement

The ideal marketing email is under 200 words. With responsive HTML emails, you’re not forced to cram your message into one paragraph. You can use images and video to deliver your message in a more effective way with responsive HTML emails. Videos added to your email increase click rates by 300 percent, so use fewer words and more media elements to present a luring call-to-action and increase your conversion rates.

Admail can meet your marketing email needs no matter the size of your business or number of recipients. With templates that match your brand voice and can be used to best tell your brand story and display products, Admail is the top choice for responsive HTML email designs. Create attractive layouts that deliver your message and get the conversions you need. Admail’s Responsive Email Builder allows you to preview your email in mobile. Check out our video tutorial here.

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