When you consider Americans send roughly 26 billion text messages every day, it shouldn’t come as a surprise that many businesses are allocating a portion of their marketing budget to reaching people via text message. In fact, the use of SMS marketing grew 197 percent as a strategy in B2B efforts from 2015 to 2017. While your target audience is likely to open the marketing text message, we have a few techniques to get them to take action, rather than ignore the message.
Statistics show the average open rate for text message marketing is 98 percent, giving you a large pool of possible conversions. Even though so many consumers today are simultaneously performing multiple tasks – watching television while scrolling Facebook, listening to a podcast while responding to email – text message marketing is a direct route to reach your target audience.
To understand the opportunity behind SMS marketing, you must wrap your mind around our inherent need to stay connected in such an easy way.
Research shows your audience is not only more likely to respond to a text message than other forms of marketing, but they actually prefer you reach them via SMS.
Using best practices when it comes to text marketing will help ensure your target audience recognizes your offers, trusts the information, and follows the call-to-action. Use our simple suggestions to increase your SMS marketing database and boost your revenue.
Text messages are a direct and personal way to connect with your target audience. Recipients are quick to delete the message, opt-out or block the number or short code if they don’t feel they can trust the information. It’s best to get permission before sending text marketing messages. You’ll also want to follow your local laws and CTIA recommendations for texting consumers.
Consumers are more likely to trust the URL if they recognize the brand. Since your goal is to convert consumers, the link is the most important portion of the text. Create a branded short code so it’s clear the promotion is from your organization. When the recipient immediately understands the call-to-action and recognizes the link, they’re more likely to click it.
Contacting your consumers too much can drive them away. Avoid the delete button by finding the sweet spot for your target audience. While each industry is different, the average recommended frequency for text marketing is 2-4 times per month. Analyze your statistics each month to monitor if your recipients start opting out to determine if you’re texting too often.
If consumers are going to give you access to something as personal as their mobile phone, you need to make it worth their time. Offer exclusive incentives to your text marketing group. From early access to a new product line to promotional offers that can only be used through the text marketing URL, make the promotions luring and trackable.
On occasion, send text messages that aren’t sales related. A short message to say Happy Valentine’s Day or to wish them a happy birthday if you’ve gathered that info can be a bright spot in their day. Connecting with consumers beyond a purchase puts your brand in a favorable light.
Remember to supplement your SMS marketing with other effective digital tools. Email marketing can serve your brand well. With an ROI of $44 for every $1 spent, emails marketing campaigns can easily be used to compliment your text marketing. Use the texting platform to encourage users to sign up for your HTML responsive emails. Learn more about the power of responsive email design with Admail.net. Launch your free trial today and improve your marketing with strategically designed emails.