A well-designed email can elevate subscriber engagement, gain you higher click-through rates and ultimately increase sales. However, creating compelling emails that readers won’t dispose of isn’t easy. Thus, the challenge is to create emails that are short, succinct and attractive. That’s where email templates come in handy. Let’s take a look at some benefits that email templates provide and discuss how they can aid your marketing campaign.
What is an Email Template?
An email template is an HTML file that you use to build email campaigns. Most importantly, you can use the same template over and over again for multiple campaigns. You can even change the content of each email since you are using a template. This makes creation of emails quicker and easier. You can do this using either a basic email template or using a live email template. A live email template populates the content you want conveyed to readers - product inventory, sales, sports scores, etc. Functioning as a template if your website is responsive HTML email ready you can import your page.
Benefits of Email Templates
- Email templates save time: Studies show that more than 60% of marketers spend at least two hours per campaign designing email content. With complex campaigns this can take longer. Email templates and email campaign software helps you plug that content right into your emails and send them out right away.
- Email templates help you create a personalized experience for your readers: With your template already designed, all you have to do is plug in your content, including personalization and voilà - you have created a unique email for that reader. With branded emails like this, your content will speak to each individual subscriber and seem less like cookie cutter, mass produced communications.
- Simple email templates make consistency easy: The right html template builder will help you create beautiful emails that are consistent and that get right to the point. On the other hand, emails built from scratch are not only more time consuming, but they are also more likely to contain mistakes and lack consistency.
- They create higher customer engagement: Click through rates is an important issue when it comes to email advertising. Because HTML emails are visually appealing and lure readers easily into reading them, engagement levels increase.
In conclusion, email templates can benefit your business in a number of ways and we can help!
Learn more about the power of Responsive Design HTML Email and our templates visit Admail.net today!