Over the past few years, research has continued to prove that there are many benefits to e-mail marketing for business. These benefits are low costs, high conversion rates and detailed tracking. But email marketing is becoming much more than just a tool for e-businesses. Consumers are becoming increasingly savvy about the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail. This is where the opportunity as a marketer lies. Research shows that effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. Crafting an effective business email is both an art and a science. Here is a list of factors, potential problems and effective solutions to keep in mind:
The average consumer receives more than 300 emails a week, 62% of which are spam. So, as a permission-based business email marketer, what can you do? One tip is to remind your subscribers to add you to their “safe senders” list. The second and most important tactic is to make sure your email marketing service provider has a good relationship with ISPs. This will ensure that your emails go into your subscribers’ inboxes, not their junk mail folders.
Broken images in emails are an increasing concern among email marketers. In fact, several companies and web-based email providers now block graphics as a way of combating spam. Thus, you should always check and recheck the copy you will be sending out.
The overall landscape for email marketing conversions is looking brighter every day. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year. However, you can still have a high click-through rate with relatively low conversions.
Email marketing is an increasingly popular tool in effective CRM, and it’s about time more businesses recognize that. First off, provider’s email services should include detailed, real-time tracking. Real-time tracking is now an industry standard. It allows you to see the exact moment a user opens your campaign, clicks on your link and makes a purchase or completes a desired action. Additionally, by studying your users you can help craft your future campaigns.
In short, many marketers are still in the dark when it comes to how to use effective email marketing. Only about 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they’re “flying blind.” We can help you with our email campaign software and SMS marketing services. They help you to design smarter and more effective marketing campaigns.
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