Understanding your target audience is the first step in improving your digital marketing efforts. One of the best ways to gather more information to build your buyer persona is to simply ask.
As you begin to reach out to your customers to better understand their buying habits, lifestyle, income, and more, you’ll want to ask the right questions. Being too invasive is likely to turn the customer off, but asking questions that return general information will not help you create the specific profile you need to adjust your marketing message.
In addition to understanding the right questions to ask to build your customer persona, you also need to consider how and when to pose the data-seeking inquiries. Below is a list of marketing communication pieces that offer an opportunity to insert certain questions to gather more information about your consumers.
As you pose more questions to your customers, have a system in place to organize the data and draw conclusions about who your customer is, their buying preferences, and basic demographics.
There are multiple facets of your target customer. From their professional environment to home and family, the more you understand about the consumer, the more specific you can be with your email marketing message. Use the questions below to build a thorough persona:
Building your customer persona may lead you to discover you have multiple ideal buyers. Group the data accordingly and continue to layer on characteristics and information as you receive it from consumers.
Use the information to create targeted email marketing messages. Build HTML responsive emails, as well as text only emails to see which registers best with your audience. By choosing an email service that’s focused on user experience, you’ll create powerful messages and have time remaining to focus on engaging with your customers. Explore Admail’s platform through a product demonstration video.