Brands spend a lot of time crafting the right email marketing message. Graphics are designed with intense thought and consideration for the customer personas. The call-to-action is clear and the timing for when an email should hit the inbox has been identified down to the minute. What so many marketing managers fail to realize is the best-designed email isn’t worth a thing unless the recipient clicks to open the message.
While subject lines play a big role in your open rate, there are several dos and don’ts of email marketing that will help you avoid the spam folder. Your goal is to slide into the recipient’s primary inbox. Follow our tips to boost your email engagement.
Before you hit send on your next marketing email, review these questions. Answering yes to any of the queries below may mean your messages are going to straight to the spam folder.
Make simple changes to your marketing email tactics to increase your chances of reaching the primary inbox. Once you’ve mastered the email techniques above, remove these spam trigger words from your email.
It’s important to note that no single word is the full extent of a spam filter’s ability to weed out the scam messages. Spam filters will look for a multitude of questionable features, like numerous misspellings, questionable sender emails, or multiple exclamation points in the subject line. Keep your content fresh and spam-free by avoiding these trigger words:
While this is in no way an exhaustive list, it certainly reveals a theme that spam filters will jump on. Find unique ways to promote your services or products without excessively mentioning the price.
Adjusting your content and being aware of spam filter trigger words are great ways to ensure your email marketing message arrives in the recipient’s primary inbox. Next, add these three actions to your email strategy to avoid the digital trashcan.
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