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Mon, Jun 29, 2009 | Author: Robert Hicks | Categories: Best Practices, Email Marketing

Buying a list of emails to send email marketing to can be enticing because it's easy, but the negative consequences are not worth the trouble in the end.

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Sun, May 3, 2009 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, Tips

Admail's Accu Trak delivers key information to help you determine what is or isn't working in your campaigns. Recently I attended the Marketing Sherpa Annual Conference, during one session the presenter said: While vast amounts of information and tracking that information are available, sometimes you have to ask yourself "Do I really need it?". Clients many times want to track every minute detail to the moment of yes, Analytic Paralysis. Just because you can think of it does not always mean you can use it. Sometimes it really boils down to having a better understanding of what is in front of you.

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Wed, Apr 15, 2009 | Author: Dan Lukens | Categories: Admail Services

Admail's updated pricing is a better deal than ever before. We have some of the lowest prices on

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Mon, Apr 13, 2009 | Author: Robert Hicks | Categories: Best Practices, Sending Email, Tips

FACT:
In five seconds or less, your company's email subject and content will determine whether a customer decides to keep your newsletter or update; Or flag-it as SPAM.

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Sat, Apr 11, 2009 | Author: Robert Hicks | Categories: Admail Services, News, Sending Email, Tips

When using your Admail Email Builder Templates with Images - IE 8's default security setting will ask you "Do you want to view only the webpage content that was delivered securely" and the answer is "No". If you say yes the unsecured Images in your Template (photos, logos, etc) will not load and you will find yourself stuck! See sample screen shot below.

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Sun, Mar 22, 2009 | Author: Robert Hicks | Categories: Best Practices, Sending Email, Tips

  1. Does my subject line entice readers to open?
    They are the most important 8-10 words in your campaign. Make sure yours is a clear, concise introduction that entices your readers to take a look inside.
  2. Am I making the most of the preview pane?
    At first glance, many of your recipients will just see the first few inches of your campaign, so make your point and your brand standout, also assume they may not see your graphics USE TEXT!
  3. Is my email easy on the eyes?
    With simple, intentional font and style choices, you'll help grab and keep your readers' attention.
  4. Does the message come through, even if the images don't?
    Since many email clients don't automatically display images, balancing yours with text will help you make your point in any display possibility.
  5. Does this email have a personal touch?
    Whether it's with a personalized greeting, warm tone, or specialized content, make sure your email feels like a conversation with people who know you, not a blinding "blast".
  6. Does my email need to be gender specific?
    Fact: Women read, men scan bullets & images - the List Builder "Signup Form" lets you ask and Email Builder "Target Filters" help you target your audience - it only takes a few seconds to ask. For help contact Customer Service.

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Mon, Mar 9, 2009 | Author: Robert Hicks | Categories: Sending Email, Tips

One question I often hear from clients is "Does text email work?" and invariably I tell them "Text is King." Why do I say this? Text emails are less likely to be BLOCKED and if the content of the email is important to the recipient it can be just as effective--sometimes even more!

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Thu, Sep 4, 2008 | Author: Thaddeus Quintin | Categories: Admail Services, News

A number of updates have been taken live over the past few weeks--we wanted to officially mention them before the next wave of updates comes.

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Tue, May 20, 2008 | Author: Thaddeus Quintin | Categories: Admail Services, News

You may notice a few changes in your Accu Trak statistics pages. We'll give you a quick run through.

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Tue, Apr 15, 2008 | Author: Robert Hicks | Categories: Admail Services, News

The following is a sample of our current Admail users:

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