Thu, Aug 30, 2007 | Author: Alynn Gillespie | Categories: Email Marketing, Sending Email
When you send out an email campaign, there are a number of statistics that come into play.
Fri, Jul 27, 2007 | Author: Alynn Gillespie | Categories: Admail Services, Best Practices, Tips
There are many advantages to using our sign-up form. First of all...it's free! Secondly...We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail's sign-up form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods--in short, all of the things that can make for an invalid email address. This feature reduces the number of undeliverable emails in your list, giving you better campaign results. And isn't that what you want?
Fri, Jul 27, 2007 | Author: Alynn Gillespie | Categories: Best Practices, Sending Email
Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a "safe sender." To avoid having your campaigns blocked or filtered you will have to work with your list members.
Fri, Jul 27, 2007 | Author: Alynn Gillespie | Categories: Tips
Post completed versions of your newsletters to your website in a resource center area. The posted articles will continue to generate traffic for years as a result of organic searchers. Develop your newsletter content and titles using key words, phrases and crosslinks that would help with SEO (Search Engine Optimization).
Fri, Jul 27, 2007 | Author: Alynn Gillespie | Categories: Sending Email, Tips
- Put your company name or brand in the "From" line. There is a higher likelihood if you are a source the recipient knows, they will open your email.
- Keep the subject line relevant to the recipient. Most recipients make split-second decisions whether or not to open an email. You have a moments' opportunity to capture their interest and entice them to read more.
- Don't design your email campaign to be read in it's entirety. Email is scrolled through, in a small preview pane. Design your email campaign so the key message appears above the fold line...above where the recipient has to scroll down. The challenge is to get the recipient to read further and ultimately click through to your web site.
- Keep your email about the recipient. It's tempting to focus on your company, your product or your technology. However, the recipient cares about their needs, wants, frustrations, challenges, fears, concerns, and problems. Address these issues by answering their question..."how can this benefit me?" ~ and you'll see higher click-through and conversion rates.
Wed, Jun 27, 2007 | Author: Alynn Gillespie | Categories: Best Practices, Email Marketing
You may be subjecting your campaigns to undue attention and unnecessary spam filtering. Most spam filters use a concept of a "weight" or "score" to decide if the email you're sending is spam. The higher the score, the higher the chance that the message is spam. Like golf, you want the lowest score possible.
Wed, Feb 28, 2007 | Author: Robert Hicks | Categories: Best Practices, Email Marketing, News
First what is affiliate marketing? It is the use by one Web site of other Web sites or in this case emailers to help market the first site's products. Typically, revenue is shared by the affiliate merchant—the Web site or email marketer featuring an ad or content designed to drive traffic to another site (the advertiser's)--with the affiliate receiving a fee based on the amount of traffic generated or orders received. It is thought that Amazon.com created the first large scale affiliate program; However, today's direct marketers worldwide rely on affiliates to drive traffic and generate orders, largely because advertising is usually paid for only upon generated results.
Sat, Jan 14, 2006 | Author: Robert Hicks | Categories: Best Practices, Email Marketing, Sending Email
E-mail marketing experts have raised concerns about the quality of e-mail marketing and some poor practices in the field. These issues include personalization, SPF identification, 100% controlled e-mail bounces for better list hygiene, controlling how much e-mail going out on a single Interenet Address, e-mail templets that don’t contain nested tables. All of these issues are addressed by our team at Admail.net and continue to be at the top of our priority list.
Thu, Jan 12, 2006 | Author: Robert Hicks | Categories: Email Marketing, Tips
Here are some tips we've collected that should help in developing your e-mail marketing program.