Admail Blog

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Fri, Oct 19, 2007 | Author: Alynn Gillespie | Categories: Admail Services, Email Marketing, Tips

Do you utilize Admail.net's sign-up form? If not, you're losing a great opportunity! Our sign-up form will automatically add list members to your database, while gathering pertinent information about your list members' wants, needs and preferences.

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Wed, Sep 26, 2007 | Author: Alynn Gillespie | Categories: Best Practices, Email Marketing, Tips

Why not open your web site to customer involvement? The best results come from making customer interaction part of your overall marketing strategy.

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Wed, Sep 26, 2007 | Author: Alynn Gillespie | Categories: Email Marketing, Tips

If you manage a web site or write for online email campaigns this article is for you. Many of our clients already have their own web site or are planning to develop one in the near future. If you’re not posting your campaigns to your web site, you are missing a great opportunity to get your message out. Go global 24-7-365.

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Thu, Aug 30, 2007 | Author: Alynn Gillespie | Categories: Admail Services, Best Practices, Tips

Following are Can-Spam Compliance Rules bullet points. To read the entire bill, click here.

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Thu, Aug 30, 2007 | Author: Alynn Gillespie | Categories: Admail Services, Best Practices, News

Is your email delivery mission critical? Is your customer base super sensitive? Improve in box delivery with our Audited Sender Program.

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Thu, Aug 30, 2007 | Author: Alynn Gillespie | Categories: Email Marketing, Sending Email

When you send out an email campaign, there are a number of statistics that come into play.

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Fri, Jul 27, 2007 | Author: Alynn Gillespie | Categories: Admail Services, Best Practices, Tips

There are many advantages to using our sign-up form. First of all...it's free! Secondly...We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail's sign-up form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods--in short, all of the things that can make for an invalid email address. This feature reduces the number of undeliverable emails in your list, giving you better campaign results. And isn't that what you want?

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Fri, Jul 27, 2007 | Author: Alynn Gillespie | Categories: Best Practices, Sending Email

Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a "safe sender." To avoid having your campaigns blocked or filtered you will have to work with your list members.

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Fri, Jul 27, 2007 | Author: Alynn Gillespie | Categories: Tips

Post completed versions of your newsletters to your website in a resource center area. The posted articles will continue to generate traffic for years as a result of organic searchers. Develop your newsletter content and titles using key words, phrases and crosslinks that would help with SEO (Search Engine Optimization).

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Fri, Jul 27, 2007 | Author: Alynn Gillespie | Categories: Sending Email, Tips

  • Put your company name or brand in the "From" line. There is a higher likelihood if you are a source the recipient knows, they will open your email.
  • Keep the subject line relevant to the recipient. Most recipients make split-second decisions whether or not to open an email. You have a moments' opportunity to capture their interest and entice them to read more.
  • Don't design your email campaign to be read in it's entirety. Email is scrolled through, in a small preview pane. Design your email campaign so the key message appears above the fold line...above where the recipient has to scroll down. The challenge is to get the recipient to read further and ultimately click through to your web site.
  • Keep your email about the recipient. It's tempting to focus on your company, your product or your technology. However, the recipient cares about their needs, wants, frustrations, challenges, fears, concerns, and problems. Address these issues by answering their question..."how can this benefit me?" ~ and you'll see higher click-through and conversion rates.

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