Mon, Mar 14, 2005 | Author: Alynn Gillespie | Categories: Best Practices, Email Marketing
Many companies collect customer and prospect email addresses as a matter of course. Most are careful to obtain permission to use those addresses for marketing purposes. Those addresses are added to a database... and there they remain. Along come the marketers that classify and segment users to send targeted offers and promotions. Unfortunately, this campaign-driven, target-oriented approach can lead to some addresses not receiving any messages for months, even years.
Mon, Mar 14, 2005 | Author: Alynn Gillespie | Categories: Sending Email
You'd never let a print ad appear with a typo in the headline. Your email subject line is likely to be read by more prospects. Do you need another reason to make sure your email is error free?
Mon, Feb 14, 2005 | Author: Alynn Gillespie | Categories: Email Marketing, Tips
Competition... The driving force... Resulting in the need for companies to one-up each other on an almost daily basis. Several companies are revamping, or ramping up, their email marketing strategies. Though the customer is supposed to be the winner, this new deluge of email makes us all losers in the end. Customers are getting tired of all the messages, even though they asked for them.
Mon, Feb 14, 2005 | Author: Alynn Gillespie | Categories: Best Practices, Email Marketing, Tips
Because of the increase in spam, many legitimate companies and organizations unwarrantedly get slapped with the label of spammer. An organization or company may offer its Web site’s visitors registration to an e-mail list or newsletter. Inadvertently, visitors forget that they registered for the service and report the email as spam.
Mon, Feb 14, 2005 | Author: Alynn Gillespie | Categories: Email Marketing
You always want to bring in new opt-in subscribers, enough, at least, to replace the e-mail addresses lost each month (via hard bounces and unsubscribes). Hopefully you bring in more, so the list grows. Here are some tips for deeper analysis and really identifying where you can boost opt-ins.
Fri, Jan 14, 2005 | Author: Thaddeus Quintin | Categories: Admail Services
It has been said that we are living in the Information Age. The Internet puts information at our fingertips and connects it all together. Information drives today's business and our culture thrives upon it. Information is power. And yet, valuable information is probably slipping through your grasp right now.
Fri, Jan 14, 2005 | Author: Robert Hicks | Categories: Sending Email
A majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The way our human mind picks through emails which are important, is by looking at the headline. If the headline does not appeal to our normal judgment of being a legitimate reason for contact, the email will most likely be deleted.
Fri, Jan 14, 2005 | Author: Alynn Gillespie | Categories: Email Marketing
In Internet Retailer magazine, a Mike Adams survey of 1,057 legitimate e-mail marketers had an alarming statistic--36 percent of those surveyed had valid opt-in rights and didn't send a single e-mail. Poor business practice? You bet. These e-tailers obtained e-mail addresses and the permission to market to them, but never followed through. Possible reasons?
Tue, Dec 14, 2004 | Author: Alynn Gillespie | Categories: Best Practices, Tips
One of every marketer's primary aims is to earn consumer trust. Judging from a recent survey, many marketers need to get the trust issue right. Although trust plays a role in all forms of advertising, it has particular importance for email marketers.
Tue, Dec 14, 2004 | Author: Alynn Gillespie | Categories: Email Marketing, Sending Email
An estimated 95 percent of all commercial email messages are sent in HTML or in a multipart (combined HTML and text) format. Most e-mail includes at least a single external image, even if it's the open-tracking image, a clear, one-pixel GIF image used to track whether an e-mail has been opened.