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Tue, Jun 15, 2004 | Author: Alynn Gillespie | Categories: Sending Email

The lessons learned by the editors of the HP shopping newsletter can be translated into ideas to make your newsletter have more impact. After extensive testing in which individuals who read the newsletter were observed and interviewed, it was discovered that one of the the key areas for the newsletters' success was found to be in navigation and layout.

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Tue, Jun 15, 2004 | Author: Thaddeus Quintin | Categories: Admail Services, News

Requests have come in asking for more usability with our demographic target filters. Users of Admail.net's Advantage packages will now notice it is easier to manage and maintain your filters.

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Mon, Jun 14, 2004 | Author: Todd Paridon | Categories: Admail Services, News

At admail.net, we listen to your suggestions. As a result, new features are being added and others improved. One of the recent additions debuting this month is a new download section.

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Thu, Apr 15, 2004 | Author: Alynn Gillespie | Categories: Best Practices, Email Marketing, Sending Email, Tips

Spam has become a major issue and anti-spam services have made an attempt at lessening the problem. If the trend continues more and more companies will be employing spam filtering. As a legitimate opt-in marketer, this means that if you are not careful about the content AND construction of your e-mail campaigns, you may be subjecting your campaigns to undue attention and unnecessary spam filtering.

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Thu, Apr 15, 2004 | Author: Todd Paridon | Categories: Admail Services, News

Be on the lookout for additional functionality from your interest groups. We've upped the maximum allowable to 32 current interest groups and built in some new features.

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Mon, Mar 15, 2004 | Author: Todd Paridon | Categories: Admail Services, News

Debuting the week of March 22, uploading your list of clients will become easier. If you have an Admail.net Advantage account, you will be able to upload your list into your account in a variety of ways, including pipe delimited, comma delimited and tab delimited format. We recommend the pipe delimited format, because the pipe ( | ) is a very uncommon character in our language presents assures a higher degree of accuracy when our system reads your file. Comma delimited, or Comma Separated Value (CSV) is a very common Save As... option in most popular database and spreadsheet programs. As the comma is more prevalent in our language, the possibility of having data corrupted by a misplaced comma is slightly higher. Tab delimited is an older format that separates fields with tabs and is still an Export As... or Save As... option in some software. Tabs present the same possible problems as commas in data corruption.

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Mon, Mar 15, 2004 | Author: Todd Paridon | Categories: Admail Services, Best Practices

The new Can-Spam law requires e-mail marketers to include an opt-out link in all campaigns. If a recipient requests to be removed from your mailing list, they are not to receive any further correspondence from you. This requires you to have and maintain an accurate and responsive suppression list for those who have opted-out or be faced with the possibility of fines and lawsuits.

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Sun, Feb 15, 2004 | Author: Robert Hicks | Categories: Admail Services, News

The programmers at Admail have been hard at work developing new features for the web site.

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Sun, Feb 15, 2004 | Author: Alynn Gillespie | Categories: Best Practices, News

The Can-Spam act has been in effect for a little over a month now, so how does this effect you? Well, as long as you play by the rules, it may end up benefiting you more than you know. This new bill supersedes all state laws, so if you are doing business in a state with tougher laws, things have just lightened up a bit. Also, by requiring all e-mail advertisers to include a functioning return address, a physical address for the organization, and a clearly stated opt-out, the law could help remove some of the stigma attached to e-mail marketing.

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Mon, Dec 15, 2003 | Author: Thomas Lingenfelter | Categories: Best Practices, Email Marketing, Tips

You have your perfect customer model and your ready to move forward with your email campaign. All you have to do is select the appropriate mailing lists to start your campaign, right? Don't you wish it was that easy. List selection is a combination of art and science. Therefore, as in our previous newsletters we have a list of list selection nuggets to help you make the job a little easier:

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