Fri, Sep 10, 2004 | Author: Alynn Gillespie | Categories: Best Practices, News
MX Logic reports that in July, CAN-SPAM compliance was less than 1 percent of all e-mail tested. Less than 1 percent! Granted, that's for all e-mail tested, including the really spammy stuff. But being CAN-SPAM compliant is not that difficult. If you're not in compliance. it's time to get there. It isn't that hard and will keep you from having to lay out a hefty retainer for a CAN-SPAM suit.
Fri, Sep 10, 2004 | Author: Alynn Gillespie | Categories: Best Practices, Email Marketing
Whenever an e-mail recipient opens your mail, they consciously or subconsciously deal with five issues until they're satisfied. These five issues will either induce the recipient to take the action you want them to take, or a lack of satisfaction may push them to the next e-mail. None of these five issues is easy to measure. None has objective factors that are easily influenced. But all are nonetheless key to converting click-throughs. Whenever a campaign doesn't perform as hoped, ask yourself which one (or more) of the five issues held them back.
Fri, Sep 10, 2004 | Author: Alynn Gillespie | Categories: Email Marketing, Sending Email
We have all learned the best day to deliver correspondence is Tuesday. The reason... Tuesday is the lightest day for mail delivery and therefore your piece is less likely to get lost in the barrage. This thinking has transcended from conventional marketing to e-marketing and while it worked in the beginning, the time has come for a shift in the paradigm. Why? If it's common knowledge for marketers, it's common knowledge for spammers too.
Tue, Aug 10, 2004 | Author: Todd Paridon | Categories: Admail Services, News
The upgrading of the template section of the web site is complete. You are no longer limited to the amount of articles available in each template.
Thu, Jul 15, 2004 | Author: Alynn Gillespie | Categories: Best Practices, Email Marketing, Sending Email
Spam is something that is not likely to disappear anytime soon, lets face it, it's a way of life. To try and combat the problem some ISPs and users alike have opted to employ spam filtering software. Most of this software makes use of some sort of blacklist and/or whitelist, but what are they and how do they work?
Sat, Jul 10, 2004 | Author: Alynn Gillespie | Categories: Sending Email, Tips
If you are sending out HTML e-mails that you have designed, you may be able to improve your ROI and CTR by changing the placement of your content. In print media, people's eyes move in a fairly predictable pattern. If you design an ad with that in mind, the product is easier to read and comprehend. While there are some differences, electronic media operates on the same basic principles.
Tue, Jun 15, 2004 | Author: Alynn Gillespie | Categories: Sending Email
The lessons learned by the editors of the HP shopping newsletter can be translated into ideas to make your newsletter have more impact. After extensive testing in which individuals who read the newsletter were observed and interviewed, it was discovered that one of the the key areas for the newsletters' success was found to be in navigation and layout.
Tue, Jun 15, 2004 | Author: Thaddeus Quintin | Categories: Admail Services, News
Requests have come in asking for more usability with our demographic target filters. Users of Admail.net's Advantage packages will now notice it is easier to manage and maintain your filters.
Mon, Jun 14, 2004 | Author: Todd Paridon | Categories: Admail Services, News
At admail.net, we listen to your suggestions. As a result, new features are being added and others improved. One of the recent additions debuting this month is a new download section.
Thu, Apr 15, 2004 | Author: Alynn Gillespie | Categories: Best Practices, Email Marketing, Sending Email, Tips
Spam has become a major issue and anti-spam services have made an attempt at lessening the problem. If the trend continues more and more companies will be employing spam filtering. As a legitimate opt-in marketer, this means that if you are not careful about the content AND construction of your e-mail campaigns, you may be subjecting your campaigns to undue attention and unnecessary spam filtering.