Mon, Dec 15, 2003 | Author: Alynn Gillespie | Categories: Email Marketing
Drilling down and mining the best prospects for email campaigns has become the holy grail of today's direct marketer. While the cost of direct email marketing is much lower than conventional direct mail marketing, the need to get the most bang for you marketing dollar is still a priority. Therefore, you want to ensure that you have chosen your target audience wisely and that you have set realistic benchmarks for your campaign. This entails more than writing the perfect marketing message or having the perfect product. It requires you to know your prospective clients.
Sat, Nov 15, 2003 | Author: Thomas Lingenfelter | Categories: Email Marketing
It would be nice to rely on a list of successful marketing techniques focused on the email arena. However, the truth is there are not many simple, tried and true email marketing techniques out there. Testing is essential, if you want to consistently reach the largest number of your target audience. The cost of testing is outweighed by the costs of failing to test. You can design simple A/B split tests or head-to-head tests for a couple of variables in your email. However, the chances that these forms of testing to will help refine a large number of variables in an email campaign are negligible and in many cases cost prohibitive.
Sat, Nov 15, 2003 | Author: Thomas Lingenfelter | Categories: Email Marketing, Sending Email
Over 40% of email today is classified as SPAM. Many current and prospective customers out there are suffering from email weariness. Now, imagine what the impact of a poorly planned or executed email marketing campaign can have. Not only does the company lose the chance to gain a new customer, it also runs the risk of alienating its existing customer base.
Wed, Oct 15, 2003 | Author: Thomas Lingenfelter | Categories: Email Marketing, Sending Email, Tips
- Ask Permission
If you ask permission to send information to your customers and prospective customers at the beginning, you will have a better chance of establishing a mutually trusting relationship.
- Once You Have Their Permission
If you have the permission of the customer to share the information, do it wisely. If you do not, ensure that you have taken the appropriate measures to ensure confidentiality.
- The From Field Is As Important as the To Field.
Often, customers will make the decision to open or close their message on what they see in this field. Use your company name when possible and treat it as legitimate copy to be reviewed and edited.
- Unsubscribing Should Be Easy and Clear
There are a number of ways to help your customer to unsubscribe if they choose to do so. However, if it is easy to understand and do, it will enhance your confidence that you have reliable opt-ins.
- Keep It Short
Most people do not like to read beyond the bottom of the
screen. Get the most bang out of your first paragraph.
- The Best Time to E-mail
The best time to e-mail someone is early afternoon. The morning rush tends to lead to quicker removal of e-mails from peoples queues. Also, Tuesdays and Thursdays tend to be better for B2B e-mails while Saturday and Sunday tend to be better for B2C communication.
Wed, Oct 15, 2003 | Author: Thomas Lingenfelter | Categories: Email Marketing, Tips
Current California law, and pending legislation in several other states, indicates that SPAM is rapidly escalating the anxiety level of many Americans. Recipients of e-mail are getting tired of all the unsolicited credit-card debt relief, physical enhancement and adult entertainment messages that are crossing their desktops every day. In attempts to address the situation, legislatures have put forth a patchwork of regulations aimed at SPAM. Unfortunately, legitimate email marketers are being tarred with the same brush as SPAMMERS. Add to this the overabundance of SPAM filtering packages, and you have solutions being introduced that can exterminate legitimate e-mail as well as unsolicited e-mail. The good news is that clearance of this SPAM filtering hurdle is the focus of many internet business interests. The Project Lumos White Paper is a good example.
Sat, Sep 20, 2003 | Author: Robert Hicks | Categories: Admail Services, News
Admail.net launches a complete update to its email marketing website. New look, new tools, and easier than ever!
Wed, Sep 10, 2003 | Author: Thaddeus Quintin | Categories: Email Marketing, Tips
Simple things that you can do to make your email marketing campaigns more effective.