Thu, Apr 15, 2004 | Author: Todd Paridon | Categories: Admail Services, News
Be on the lookout for additional functionality from your interest groups. We've upped the maximum allowable to 32 current interest groups and built in some new features.
Mon, Mar 15, 2004 | Author: Todd Paridon | Categories: Admail Services, News
Debuting the week of March 22, uploading your list of clients will become easier. If you have an Admail.net Advantage account, you will be able to upload your list into your account in a variety of ways, including pipe delimited, comma delimited and tab delimited format. We recommend the pipe delimited format, because the pipe ( | ) is a very uncommon character in our language presents assures a higher degree of accuracy when our system reads your file. Comma delimited, or Comma Separated Value (CSV) is a very common Save As... option in most popular database and spreadsheet programs. As the comma is more prevalent in our language, the possibility of having data corrupted by a misplaced comma is slightly higher. Tab delimited is an older format that separates fields with tabs and is still an Export As... or Save As... option in some software. Tabs present the same possible problems as commas in data corruption.
Mon, Mar 15, 2004 | Author: Todd Paridon | Categories: Admail Services, Best Practices
The new Can-Spam law requires e-mail marketers to include an opt-out link in all campaigns. If a recipient requests to be removed from your mailing list, they are not to receive any further correspondence from you. This requires you to have and maintain an accurate and responsive suppression list for those who have opted-out or be faced with the possibility of fines and lawsuits.
Sun, Feb 15, 2004 | Author: Robert Hicks | Categories: Admail Services, News
The programmers at Admail have been hard at work developing new features for the web site.
Sun, Feb 15, 2004 | Author: Alynn Gillespie | Categories: Best Practices, News
The Can-Spam act has been in effect for a little over a month now, so how does this effect you? Well, as long as you play by the rules, it may end up benefiting you more than you know. This new bill supersedes all state laws, so if you are doing business in a state with tougher laws, things have just lightened up a bit. Also, by requiring all e-mail advertisers to include a functioning return address, a physical address for the organization, and a clearly stated opt-out, the law could help remove some of the stigma attached to e-mail marketing.
Mon, Dec 15, 2003 | Author: Thomas Lingenfelter | Categories: Best Practices, Email Marketing, Tips
You have your perfect customer model and your ready to move forward with your email campaign. All you have to do is select the appropriate mailing lists to start your campaign, right? Don't you wish it was that easy. List selection is a combination of art and science. Therefore, as in our previous newsletters we have a list of list selection nuggets to help you make the job a little easier:
Mon, Dec 15, 2003 | Author: Alynn Gillespie | Categories: Email Marketing
Drilling down and mining the best prospects for email campaigns has become the holy grail of today's direct marketer. While the cost of direct email marketing is much lower than conventional direct mail marketing, the need to get the most bang for you marketing dollar is still a priority. Therefore, you want to ensure that you have chosen your target audience wisely and that you have set realistic benchmarks for your campaign. This entails more than writing the perfect marketing message or having the perfect product. It requires you to know your prospective clients.
Sat, Nov 15, 2003 | Author: Thomas Lingenfelter | Categories: Email Marketing
It would be nice to rely on a list of successful marketing techniques focused on the email arena. However, the truth is there are not many simple, tried and true email marketing techniques out there. Testing is essential, if you want to consistently reach the largest number of your target audience. The cost of testing is outweighed by the costs of failing to test. You can design simple A/B split tests or head-to-head tests for a couple of variables in your email. However, the chances that these forms of testing to will help refine a large number of variables in an email campaign are negligible and in many cases cost prohibitive.
Sat, Nov 15, 2003 | Author: Thomas Lingenfelter | Categories: Email Marketing, Sending Email
Over 40% of email today is classified as SPAM. Many current and prospective customers out there are suffering from email weariness. Now, imagine what the impact of a poorly planned or executed email marketing campaign can have. Not only does the company lose the chance to gain a new customer, it also runs the risk of alienating its existing customer base.
Wed, Oct 15, 2003 | Author: Thomas Lingenfelter | Categories: Email Marketing, Sending Email, Tips
- Ask Permission
If you ask permission to send information to your customers and prospective customers at the beginning, you will have a better chance of establishing a mutually trusting relationship.
- Once You Have Their Permission
If you have the permission of the customer to share the information, do it wisely. If you do not, ensure that you have taken the appropriate measures to ensure confidentiality.
- The From Field Is As Important as the To Field.
Often, customers will make the decision to open or close their message on what they see in this field. Use your company name when possible and treat it as legitimate copy to be reviewed and edited.
- Unsubscribing Should Be Easy and Clear
There are a number of ways to help your customer to unsubscribe if they choose to do so. However, if it is easy to understand and do, it will enhance your confidence that you have reliable opt-ins.
- Keep It Short
Most people do not like to read beyond the bottom of the
screen. Get the most bang out of your first paragraph.
- The Best Time to E-mail
The best time to e-mail someone is early afternoon. The morning rush tends to lead to quicker removal of e-mails from peoples queues. Also, Tuesdays and Thursdays tend to be better for B2B e-mails while Saturday and Sunday tend to be better for B2C communication.