Sat, Nov 15, 03 | Author: Thomas Lingenfelter | Category: email marketing
It would be nice to rely on a list of successful marketing techniques focused on the email arena. However, the truth is there are not many simple, tried and true email marketing techniques out there. Testing is essential, if you want to consistently reach the largest number of your target audience. The cost of testing is outweighed by the costs of failing to test. You can design simple A/B split tests or head-to-head tests for a couple of variables in your email. However, the chances that these forms of testing to will help refine a large number of variables in an email campaign are negligible and in many cases cost prohibitive.
Sat, Nov 15, 03 | Author: Thomas Lingenfelter | Category: email marketing, sending email
Over 40% of email today is classified as SPAM. Many current and prospective customers out there are suffering from email weariness. Now, imagine what the impact of a poorly planned or executed email marketing campaign can have. Not only does the company lose the chance to gain a new customer, it also runs the risk of alienating its existing customer base.
Wed, Oct 15, 03 | Author: Thomas Lingenfelter | Category: email marketing, tips
Current California law, and pending legislation in several other states, indicates that SPAM is rapidly escalating the anxiety level of many Americans. Recipients of e-mail are getting tired of all the unsolicited credit-card debt relief, physical enhancement and adult entertainment messages that are crossing their desktops every day. In attempts to address the situation, legislatures have put forth a patchwork of regulations aimed at SPAM. Unfortunately, legitimate email marketers are being tarred with the same brush as SPAMMERS. Add to this the overabundance of SPAM filtering packages, and you have solutions being introduced that can exterminate legitimate e-mail as well as unsolicited e-mail. The good news is that clearance of this SPAM filtering hurdle is the focus of many internet business interests. The Project Lumos White Paper is a good example.
Sat, Sep 20, 03 | Author: Robert Hicks | Category: admail services, news
Admail.net launches a complete update to its email marketing website. New look, new tools, and easier than ever!
Wed, Sep 10, 03 | Author: Thaddeus Quintin | Category: email marketing, tips
Simple things that you can do to make your email marketing campaigns more effective.