Admail Blog

Sun, Sep 14, 2014 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, News, Sending Email, Tips

Put away last years play book and get to know your customers! Each customer and campaign is different – what worked yesterday may not work today and vice versa. Touching base with your clients regularly and closing the feedback loop when it comes to performance are just some of many ways you can maintain engagement with your past, present and future clients.

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Tue, Aug 12, 2014 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, News, Sending Email, Tips

Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday.

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Mon, Aug 11, 2014 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, News, Sending Email, Tips

You've probably heard that the Canadian Anti-Spam Law (CASL) went into effect July 1, 2014. If you're in Canada or send to Canadian residents, you'll likely need to comply with CASL. Luckily, there's a three-year transition period, until July 1, 2017, during which you can take steps to ensure your list stays in compliance under the law.

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Wed, Jul 2, 2014 | Author: Robert Hicks | Categories: Admail Services, Design, Email Marketing, News, Sending Email, Tips

Long before email marketers got in on the act, direct mail teams knew the importance of personalized content. Of course, email marketing took it to the next level since online platforms allow you to automate the process and send thousands of emails simultaneously. The whole point of personalized content is to make the customer feel as if you are talking to him directly; the most successful companies have mastered the art of telling prospects exactly what they want to hear.

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Thu, May 29, 2014 | Author: Thaddeus Quintin | Categories: News

For several years, we used Wordpress as a Content Management System for the Admail blog and all of the customer facing content, like pricing, FAQs, contact info and our home page. We made that move when it become untenable to keep our content in the same codebase as our application. Moving all of that content to Wordpress allowed us to develop system features independently from blog posts, which was helpful.

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Wed, Apr 9, 2014 | Author: Thaddeus Quintin | Categories: Admail Services

A vulnerability has been discovered in a popular cryptography library, OpenSSL. This flaw is being referred to as the Heartbleed Bug and it even has its own website. This vulnerability was caused by a bug introduced in version 1.0.1 of the software and has since been fixed. But, the repercussions are enormous and you should be seeing updates from many online services that discuss the impact.

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Wed, Mar 12, 2014 | Author: Robert Hicks | Categories: Admail Services, Best Practices, Email Marketing, Sending Email

Email deliverability can be a complex task, but it’s not impossible if you have the right information. Our goal at is to ensure that you have all the tools and intelligence available to help your email get delivered. Sometimes, the devil is in the details and many of those details revolve around your IP address. This post will help guide you through the initial sending of email over a new IP address without experiencing delays or delivery failures.

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Mon, Mar 10, 2014 | Author: Robert Hicks | Categories: Email Marketing, Sending Email

All marketers face a challenge when it comes to delivering emails, but it is an even bigger issue for B2B marketers. This is because they are forced to meet a set of unique deliverability rules for each domain in databases filled with hundreds of different sets of rules. On the flip-side B2C marketers probably have a database laden with freemail accounts (Yahoo, Hotmail, Gmail, etc). They can resolve issues with individual providers and settle any problems with a huge portion of their list with one single effort. Below we look at some common B2B deliverability issues and how to fix them.

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Fri, Oct 25, 2013 | Author: Dan Lukens | Categories: Admail Services

Looking for ways to improve the success of your email campaigns? If you're sending without doing any testing, you're not utilizing all the features has to offer and you may not be getting the best return on investment from your email marketing.

Email marketing is as much of an art as it is a science. It can be difficult to know exactly what will resonate with your customers. We suggest using split testing of two or more variants as a way to improve the success of large campaigns. Split testing involves creating several different versions of an email.

One of the keys to success with split testing depends on using the scientific method. You must avoid having too many variables or you won't be able to tell which change made the difference. For example, you may want to try a split test where in each version you have a different subject line or a different picture. Change one or the other only, or you won't know which variable made the difference.

It's easy to do split testing with Our Interest Group tools allow you to segment your interest groups quickly and easily while our Email Builder lets you create and save multiple versions of your drafts in the system.

When sending a large campaign, we suggest doing testing every time before you send out to the majority of your list. The insight that you can gain from testing may be extremely valuable and could increase your return on investment significantly. It can also prevent you from making errors. When you do a small split test you'll often catch typos or even more major problems like broken links before you send out to the rest of your list. You may also find that your subject line or content is triggering spam filters. If you've done a test, you can make changes to avoid these problems in your actual campaign.

If you want to read more about split testing and other ways to improve email conversion rates, check out our previous blog post here!

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Mon, Sep 9, 2013 | Author: Dan Lukens | Categories: Admail Services

no-spamThe dreaded “spam box” stands as a barrier to every marketer who sends email content. If you’re in the industry, you know that spam filters are a constant source of discussion and frustration. Every mailer has to deal with them, whether they are a small business that sends one hundred emails or a large company that send hundreds of thousands. While you’re working actively to get your message in front of potential customers, spam filters are often throwing up serious roadblocks that can potentially ruin your results.

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