Sun, Oct 12, 2014 | Author: John Pollard | Categories: Email Marketing, News, Sending Email, Tips
Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of a mailbox provider a reply means the subscriber (in most cases) has a relationship with you as a sender which in turn helps the mailbox provider have more trust in your brand and email program. When a mailbox provider has more trust that email coming from you is less likely to be spam, your email has a greater chance of reaching the inbox.
Sun, Oct 12, 2014 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, News, Sending Email, Tips
Many Admail.net customers have special data fields that help them target their customers within their database. To help customers who don’t have the time or financial resources for custom API development, Admail offers Target Filters, a tool specifically designed to query and distribute information to specific customers.
Wed, Sep 24, 2014 | Author: Robert Hicks | Categories: Email Marketing, News, Sending Email, Tips
The first email ever was sent by Ray Tomlinson in late 1971. | 91% of consumers use email at least once a day. | In 2014, 247 billion emails are sent every day.
Sun, Sep 14, 2014 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, News, Sending Email, Tips
Put away last years play book and get to know your customers! Each customer and campaign is different – what worked yesterday may not work today and vice versa. Touching base with your clients regularly and closing the feedback loop when it comes to performance are just some of many ways you can maintain engagement with your past, present and future clients.
Tue, Aug 12, 2014 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, News, Sending Email, Tips
Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday.
Thu, May 29, 2014 | Author: Thaddeus Quintin | Categories: News
For several years, we used Wordpress as a Content Management System for the Admail blog and all of the customer facing content, like pricing, FAQs, contact info and our home page. We made that move when it become untenable to keep our content in the same codebase as our application. Moving all of that content to Wordpress allowed us to develop system features independently from blog posts, which was helpful.
Wed, Apr 9, 2014 | Author: Thaddeus Quintin | Categories: Admail Services
A vulnerability has been discovered in a popular cryptography library, OpenSSL. This flaw is being referred to as the Heartbleed Bug and it even has its own website. This vulnerability was caused by a bug introduced in version 1.0.1 of the software and has since been fixed. But, the repercussions are enormous and you should be seeing updates from many online services that discuss the impact.
Wed, Mar 12, 2014 | Author: Robert Hicks | Categories: Admail Services, Best Practices, Email Marketing, Sending Email
Email deliverability can be a complex task, but it’s not impossible if you have the right information. Our goal at Admail.net is to ensure that you have all the tools and intelligence available to help your email get delivered. Sometimes, the devil is in the details and many of those details revolve around your IP address. This post will help guide you through the initial sending of email over a new IP address without experiencing delays or delivery failures.