Wed, Nov 07, 12 | Author: Dan Lukens | Category: admail services
You've cleared the initial hurdle and made the leap into email marketing. You've assembled a team, found a service provider, compiled your list and sent out your first campaign. The important question now is: what can you do next to improve the return on your investment?
Wed, Oct 24, 12 | Author: Dan Lukens | Category: admail services
An often overlooked, but extremely important aspect of email marketing is list growth. Both initial list growth and continued expansion can be among the most crucial aspects of any email marketing campaign. Admail.net has always supported organic list growth by making it easy to create and implement sign up forms that connect directly to their user's database. Now, after a complete redesign, our sign up forms are better and easier to use than ever. The sign up form creation process has been completely overhauled and drastically improved utilizing the newest in web technology and mobile technology to provide users with an even easier and more robust tool to create and deploy effective sign up forms.
Mon, Sep 17, 12 | Author: Dan Lukens | Category: email marketing, news
In a recent article in the Harvard Business Review, an author outlines why he believes email marketing is still the king of the marketing world.
Tue, Aug 21, 12 | Author: Dan Lukens | Category: design, email marketing, news
Video is a great tool for online marketing. It grabs audience attention and can deliver information in dynamic and exciting ways while requiring a minimal amount of effort on the part of the consumer. These reasons make it easy to understand why email marketers have been searching for a way to implement video effectively in email for years. Unfortunately, though many attempts have been made, even the most valiant efforts produced results that were unreliable at best. The technology hasn't been there, and some have wondered if video will ever have a place in email.
Fri, Aug 10, 12 | Author: Dan Lukens | Category: best practices, email marketing, tips
Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer as well. Whether or not you have formal marketing education or experience is irrelevant, you and you alone are the expert on your business and your customers. Use that expertise to build real relationships with the individuals on your list. The better the relationship, the more successful your efforts will be.
Fri, Aug 10, 12 | Author: Dan Lukens | Category: best practices, email marketing
So you've found a publically available list on the internet. It seems to be a group of individuals that would be interested in your product. It would be very easy to grab the data and send out to this list.
Fri, Jul 27, 12 | Author: Dan Lukens | Category: design, tips
The holidays are among the most important time of year for many businesses. Retailers specifically must cash in on this time when spending trends dramatically increase. One of the best ways to get ahead of the pack during the holidays is to have a fantastic email marketing strategy. It's not uncommon for retailers to start working on holiday promotional strategy for email as early as July! So we're here to give you some simple tips to get you thinking about and help you prepare for important upcomming holiday email marketing opportunities.
Fri, Jul 06, 12 | Author: Dan Lukens | Category: admail services
The newest Admail.net feature is email campaign archiving. We're happy to bring this feature to our members, particularly to those who have requested it in the past. We believe it will add significantly to the already comprehensive and robust email marketing system that Admail offers.
Fri, Jun 29, 12 | Author: Dan Lukens | Category: admail services, email marketing
I often write about the hurdles and challenges that come with email marketing. I commonly do this because I enjoy solving problems for our customers. I think, however, that this can create an unfair image of email marketing. It may lead people to believe that email marketing is an extremely difficult medium to work with when frankly that's not the case. There are pitfalls to avoid in email marketing, but for the most part; email is one of the easiest, cheapest, and most accessible forms of marketing.