Admail Blog

Fri, Mar 1, 2013 | Author: Dan Lukens | Categories: Admail Services

Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers.

According to most reports, 42% of email is currently read on a mobile device. Mobile email is the most important way that email is evolving and one of the main reasons why it is more relevant today than ever. One thing is abundantly clear, in order to get the most of your email marketing, you have to not only keep mobile devices in mind, but focus on them.

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Tue, Jan 29, 2013 | Author: Dan Lukens | Categories: Admail Services

The Admail.net team has just returned from Las Vegas and another great PPAI Expo. We spent the week talking and listening to current and potential customers and one thing is for sure, QR Codes are still a hot topic for many business men and women.

Mobile smartphone adoption continues and will undoubtedly continue to increase as time goes on and QR codes seem to be the go to option when it comes to quick access to the Internet. It's simple to scan a code with a phone and immediately access anything online. Because of this unique ability, QR codes are very attractive to many marketing teams.

We saw this coming long ago and that is why we have spent a great deal of time researching and integrating QR codes into Admail.net.

Today, QR codes can be used even more effectively and easily with Admail. Our new sign up forms are all linked with a QR code as soon as they are created. This allows all of our customers, no matter their level of technical expertise, to use QR codes to build their email list. The sign up forms are easy to customize and can be quickly created and used to offer sign up incentives. The same QR codes created here can be downloaded and used on print materials or anywhere customers see fit.

Admail.net is pressing forward with many changes, including further integration of social media platforms into our system, as well as many other new features. As we move forward, we will continue to focus on QR codes as an important tool for our customers. We believe they are invaluable when used correctly to grow an email list organically and publicize brands, products, and organizations. We hope to be more hands one with our customers QR code integration in the future and encourage any of our customers to contact us to discuss their QR code plans. We will always be happy to help and have great understand of QR codes and experience using them successfully ourselves.

OLYMPUS DIGITAL CAMERA

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Tue, Jan 29, 2013 | Author: Dan Lukens | Categories: Admail Services

Whether you are a long time user or completely new to Admail.net, there are probably useful sections of the site that you aren't familiar with. Admail is full featured and there are tools that may help you improve your results that you might be missing.

Interest Groups: Possibly the most useful feature on Admail.net. This is how you will segment your list so you can send to smaller groups. Master interest groups and you'll be able to achieve much more with you list. Once an interest group is created, new uploads can be added to it immediately from the upload page.

QR Codes: We've had a QR code generator on the site for some time, but with the re-design of our sign up forms, they are more relevant than ever. You can no create a QR code when you generate the link to your sign up form so you can use it in advertising or to print out at a physical location.

Target Filters: This feature is somewhat hidden, mainly because it's for a bit of an advanced user. While most accounts have access to it, it is rarely used. Target filters allow you to target a mailing based on data that you've uploaded with your list. It's always best to include as much information as possible when you do an upload (as long as it's reasonable!) because then you can use target filters if need be. Target filters can also be used to target emails by uncommon data values like shoe size when paired with custom fields.

Multiple Sign-Up Forms: A new feature, multiple sign up forms is a new way to change your sign up for based on where it will exist, or who will access it. Now you can have a different sign up for for every website you manage, or one for in your store and a different one on your website. This allows you to have specific theming, message, and even different incentives.

Video User Guides: Probably the least well guarded secret of the lot, our video user guides are a library of knowledge about the Admail.net system. They exist for nearly every feature including all of the features (except multi-forms which is coming soon!) listed previously. The most valuable page on the site for new users, go from a novice to a master in 2-5 minutes on any Admail topic.

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Tue, Dec 11, 2012 | Author: Dan Lukens | Categories: Admail Services, Best Practices, Design, HTML

If you prefer writing your own HTML code rather than using our templates, Admail.net completely supports those efforts. Writing HTML can be difficult however and this guide assumes that you are already moderately fluent in the language.

One of the big problems our clients run into when writing HTML for email is that they aren't intimately familiar with all the of the eccentricities of the email clients they are going to be dealing with. There are so many in use today, it's hard to know which rules to follow. This post focuses on avoiding problems in Outlook, but should be a good general guide for writing HTML for email.

Outlook is definitely not the favorite email client of marketers and it has many issues, but it remains popular and thus needs to addressed. This post will provide some tips for doing HTML right. Follow these tips and your email will appear correctly in almost all email clients.

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Wed, Nov 7, 2012 | Author: Dan Lukens | Categories: Admail Services

You've cleared the initial hurdle and made the leap into email marketing. You've assembled a team, found a service provider, compiled your list and sent out your first campaign. The important question now is: what can you do next to improve the return on your investment?

You're getting opens and clickthroughs, but unless some of these interactions are converted to sales, all the views and opens in the world won't make you money.

If you are seeing conversions, there are always ways to improve. With some effort and a bit of knowledge, you can improve your conversion rate and get even more for your email marketing dollar.

Marketers that perform more tests see more increases in conversion rates.

It's a simple truth that relies on the common sense idea that performing the same action in the same way will always give you the same results.

You must try new things in your email marketing if you hope to improve your conversion rate.

The risk, is that the changes you make will result in a negative change rather than a positive one. This risk is the reason why good marketers perform so many tests. A/B split testing is still the most popular by far. It's a relatively easy way to compare the results of two different email options.

You can do more extensive testing of your email if you have your list segmented in interest groups or target demographics. These segmentations will give you a way to tailor individual messages for specific portions of your list. The more information your have, the better off you'll be.

When trying to improve conversion rates, it should be clear to your team that optimization is a processes and not a quick fix.

Conversion rates won't improve drastically in one fell swoop, but will more likely improve over time as tests are conducted and changes are gradually made. There should be a structured plan as to how you will test and measure your results.

The team working on improving your conversion rates should know this plan inside and out and should have incentives for measurable improvements that they make. Each person on the team should be directly responsible and accountable for their role.

Once your team starts to see that they have the ability to improve conversions rates using the plan, it will empower them. The knowledge that they truly make a difference in results is a powerful tool. Visible results of their labor will result in further motivation. If you can pinpoint what parts of their efforts are most effective, waste time can be eliminate and efficiency can be improved. It becomes an avalanche of confidance and success.

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Wed, Oct 24, 2012 | Author: Dan Lukens | Categories: Admail Services

An often overlooked, but extremely important aspect of email marketing is list growth. Both initial list growth and continued expansion can be among the most crucial aspects of any email marketing campaign. Admail.net has always supported organic list growth by making it easy to create and implement sign up forms that connect directly to their user's database. Now, after a complete redesign, our sign up forms are better and easier to use than ever. The sign up form creation process has been completely overhauled and drastically improved utilizing the newest in web technology and mobile technology to provide users with an even easier and more robust tool to create and deploy effective sign up forms.

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Fri, Oct 12, 2012 | Author: Dan Lukens | Categories: Best Practices, Tips

Black Friday is one of the most important email marketing holidays of the year and it's rapidly approaching. The holidays, like the chilly weather, have a tendency to swiftly creep up on us. If you aren't prepared, holiday email marketing preparations may fall short. Consumers spend more money on shopping holidays such as Black Friday than any other time throughout the entire year. It's important to have your email marketing strategy planned well in advance so you can take advantage of this buying heavy time of the year.

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Mon, Sep 17, 2012 | Author: Dan Lukens | Categories: Email Marketing, News

In a recent article in the Harvard Business Review, an author outlines why he believes email marketing is still the king of the marketing world.

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Tue, Aug 21, 2012 | Author: Dan Lukens | Categories: Design, Email Marketing, News

Video is a great tool for online marketing. It grabs audience attention and can deliver information in dynamic and exciting ways while requiring a minimal amount of effort on the part of the consumer. These reasons make it easy to understand why email marketers have been searching for a way to implement video effectively in email for years. Unfortunately, though many attempts have been made, even the most valiant efforts produced results that were unreliable at best. The technology hasn't been there, and some have wondered if video will ever have a place in email.

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Fri, Aug 10, 2012 | Author: Dan Lukens | Categories: Best Practices, Email Marketing, Tips

Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer as well. Whether or not you have formal marketing education or experience is irrelevant, you and you alone are the expert on your business and your customers. Use that expertise to build real relationships with the individuals on your list. The better the relationship, the more successful your efforts will be.

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