Admail Blog

Tue, Dec 11, 2012 | Author: Dan Lukens | Categories: Admail Services, Best Practices, Design, HTML

If you prefer writing your own HTML code rather than using our templates, completely supports those efforts. Writing HTML can be difficult however and this guide assumes that you are already moderately fluent in the language.

One of the big problems our clients run into when writing HTML for email is that they aren't intimately familiar with all the of the eccentricities of the email clients they are going to be dealing with. There are so many in use today, it's hard to know which rules to follow. This post focuses on avoiding problems in Outlook, but should be a good general guide for writing HTML for email.

Outlook is definitely not the favorite email client of marketers and it has many issues, but it remains popular and thus needs to addressed. This post will provide some tips for doing HTML right. Follow these tips and your email will appear correctly in almost all email clients.

Read more

Wed, Nov 7, 2012 | Author: Dan Lukens | Categories: Admail Services

You've cleared the initial hurdle and made the leap into email marketing. You've assembled a team, found a service provider, compiled your list and sent out your first campaign. The important question now is: what can you do next to improve the return on your investment?

You're getting opens and clickthroughs, but unless some of these interactions are converted to sales, all the views and opens in the world won't make you money.

If you are seeing conversions, there are always ways to improve. With some effort and a bit of knowledge, you can improve your conversion rate and get even more for your email marketing dollar.

Marketers that perform more tests see more increases in conversion rates.

It's a simple truth that relies on the common sense idea that performing the same action in the same way will always give you the same results.

You must try new things in your email marketing if you hope to improve your conversion rate.

The risk, is that the changes you make will result in a negative change rather than a positive one. This risk is the reason why good marketers perform so many tests. A/B split testing is still the most popular by far. It's a relatively easy way to compare the results of two different email options.

You can do more extensive testing of your email if you have your list segmented in interest groups or target demographics. These segmentations will give you a way to tailor individual messages for specific portions of your list. The more information your have, the better off you'll be.

When trying to improve conversion rates, it should be clear to your team that optimization is a processes and not a quick fix.

Conversion rates won't improve drastically in one fell swoop, but will more likely improve over time as tests are conducted and changes are gradually made. There should be a structured plan as to how you will test and measure your results.

The team working on improving your conversion rates should know this plan inside and out and should have incentives for measurable improvements that they make. Each person on the team should be directly responsible and accountable for their role.

Once your team starts to see that they have the ability to improve conversions rates using the plan, it will empower them. The knowledge that they truly make a difference in results is a powerful tool. Visible results of their labor will result in further motivation. If you can pinpoint what parts of their efforts are most effective, waste time can be eliminate and efficiency can be improved. It becomes an avalanche of confidance and success.

Read more

Wed, Oct 24, 2012 | Author: Dan Lukens | Categories: Admail Services

An often overlooked, but extremely important aspect of email marketing is list growth. Both initial list growth and continued expansion can be among the most crucial aspects of any email marketing campaign. has always supported organic list growth by making it easy to create and implement sign up forms that connect directly to their user's database. Now, after a complete redesign, our sign up forms are better and easier to use than ever. The sign up form creation process has been completely overhauled and drastically improved utilizing the newest in web technology and mobile technology to provide users with an even easier and more robust tool to create and deploy effective sign up forms.

Read more

Fri, Oct 12, 2012 | Author: Dan Lukens | Categories: Best Practices, Tips

Black Friday is one of the most important email marketing holidays of the year and it's rapidly approaching. The holidays, like the chilly weather, have a tendency to swiftly creep up on us. If you aren't prepared, holiday email marketing preparations may fall short. Consumers spend more money on shopping holidays such as Black Friday than any other time throughout the entire year. It's important to have your email marketing strategy planned well in advance so you can take advantage of this buying heavy time of the year.

Read more

Mon, Sep 17, 2012 | Author: Dan Lukens | Categories: Email Marketing, News

In a recent article in the Harvard Business Review, an author outlines why he believes email marketing is still the king of the marketing world.

Read more

Tue, Aug 21, 2012 | Author: Dan Lukens | Categories: Design, Email Marketing, News

Video is a great tool for online marketing. It grabs audience attention and can deliver information in dynamic and exciting ways while requiring a minimal amount of effort on the part of the consumer. These reasons make it easy to understand why email marketers have been searching for a way to implement video effectively in email for years. Unfortunately, though many attempts have been made, even the most valiant efforts produced results that were unreliable at best. The technology hasn't been there, and some have wondered if video will ever have a place in email.

Read more

Fri, Aug 10, 2012 | Author: Dan Lukens | Categories: Best Practices, Email Marketing, Tips

Any good marketer knows the importance of having an in-depth understanding of his/her target audience. They use the knowledge about their potential customer base to create targeted messages and to appeal to what is important to their unique market. If you are starting, or planning to start, sending bulk email, you have to become a marketer as well. Whether or not you have formal marketing education or experience is irrelevant, you and you alone are the expert on your business and your customers. Use that expertise to build real relationships with the individuals on your list. The better the relationship, the more successful your efforts will be.

Read more

Fri, Aug 10, 2012 | Author: Dan Lukens | Categories: Best Practices, Email Marketing

So you've found a publically available list on the internet. It seems to be a group of individuals that would be interested in your product. It would be very easy to grab the data and send out to this list.

Read more

Fri, Jul 27, 2012 | Author: Dan Lukens | Categories: Design, Tips

The holidays are among the most important time of year for many businesses. Retailers specifically must cash in on this time when spending trends dramatically increase. One of the best ways to get ahead of the pack during the holidays is to have a fantastic email marketing strategy. It's not uncommon for retailers to start working on holiday promotional strategy for email as early as July! So we're here to give you some simple tips to get you thinking about and help you prepare for important upcomming holiday email marketing opportunities.

Read more

Fri, Jul 6, 2012 | Author: Dan Lukens | Categories: Admail Services

The newest feature is email campaign archiving. We're happy to bring this feature to our members, particularly to those who have requested it in the past. We believe it will add significantly to the already comprehensive and robust email marketing system that Admail offers.

Read more