Thu, May 31, 12 | Author: Dan Lukens | Category: email marketing, sending email
"Your company can't afford to be left behind as technology marches swiftly forward." It's a notion that has created a climate of fear in some marketers. The poor souls who toss and turn at night, constantly worrying about the next big thing and struggling endlessly to keep up with swiftly changing marketing technology. There can be value in attempting to stay ahead of the tech trends, but it's folly to abandon stable, proven, and effective marketing techniques that are still working. Being an early adopter is a dangerous game. Stretching marketing too thin and reaching too far can limit your overall success.
Thu, May 10, 12 | Author: Dan Lukens | Category: email marketing, sending email, tips
No matter how well crafted and researched your email marketing campaign is, it's inevitable that you will lose list members over time. Quality of messaging and popularity of product can play a part in how quickly or slowly this degradation occurs, but it will happen. When sending to a new list, marketers often lose a large portion of their members over the first few mailings. The likelihood of this is dependent on the quality and source of your list. People get bored and interests change, it's an unavoidable truth. The challenge in marketing is to work against those forces and keep audiences engaged.
Fri, Apr 20, 12 | Author: Dan Lukens | Category: best practices, news
We've recently attended the DMA Conference in Washington D.C. The event was carried out to help marketers keep up to date with the changing legal landscape of the online marketing world. One focus of the event was the changing and growing FTC regulations concerning "Do Not Track."
Mon, Apr 16, 12 | Author: Dan Lukens | Category: best practices, sending email
There are an untold number of factors that play into the success or failure of email marketing endeavors. Some organizations will spend months creating and perfecting their message. Marketing has always been more of an art form than an exact science. What works for one company may not be right for another. Just like anything, hard work, research, and preparation are required to have true success. With so much to consider, some things tend to get overlooked or rushed. There is an unfortunate trend that has sabotaged many email marketing campaigns from the start, and could plague any marketers efforts if they aren't careful and informed. If spam trap and abuse addresses are popping up on your marketing list, it's likely that you have far further reaching list quality problems.
Tue, Apr 03, 12 | Author: Dan Lukens | Category: best practices, email marketing
One of the truths of email marketing is that, for a variety of reasons, email domains can very greatly in their reliability. Different domains have unique demographics and functionality that can make the addresses more or less valuable. Free email addresses are typically of the lowest quality, likely due to the fact that they are easy to obtain and can be thrown away at a moments notice with no consequence to the user. Some of the most common free email domains are hotmail.com, yahoo.com, and gmail.com. While gmail has been consistently better than the others, its addresses are still less reliable.
Wed, Mar 28, 12 | Author: Dan Lukens | Category: admail services, design, email marketing
We recently worked with Subaru to recreate one of their print ads for email. We also integrated QR codes and personalization for individual customers so they could quickly and easily access their information. The results were awesome, with open rates as high as +30%! Here's a small example of what they ended up with! If you'd like to work on a project directly with us, just give us a call. Our number is 800-479-6233, we will help you strategize your campaign and put all the mechanics in place. Call today for a quote!
Thu, Mar 08, 12 | Author: Dan Lukens | Category: admail services
Admail.net has been in business since 1995, and one of the many benefits of those 17 years of experience is that we have a great relationships with most major email service providers.
Fri, Feb 17, 12 | Author: Dan Lukens | Category: admail services
Admail.net has always been a company that has succeeded on its own merits, not by slinging mud at our competitors. We firmly believe that our services are the best in the industry and we are constantly working to maintain and exceed our already high quality products. We're aware that we have many competitors in the market place and many of our customers ask us why they should choose our products. The first reason that comes to mind is that we truly care about each and every individual customer, but I'll also take this time to compare some of our other features to our close competitors.
Mon, Feb 06, 12 | Author: Dan Lukens | Category: admail services
Do you have zombies on your email list? If you have been sending to a list for a while it's inevitable that you will have created a few zombies. What exactly is a zombie list member? It's someone who is getting your email, hasn't unsubscribed, but has long since tuned out your messages. It's an unfortunate, but fairly common situation. A zombie list member still theoretically likes your company and is interested in the idea of hearing from you, but you haven't maintained their interest. The good news is, you still have an opportunity to bring them back to life!