Admail Blog

Sun, Nov 22, 2015 | Author: Robert Hicks | Categories: Admail Services, Best Practices, Email Marketing, Sending Email, Tips

Email marketing may be the golden ticket for your business. According to a 2014 report by McKinsey and Company, a global management consultant firm, email is almost 40 times more effective in helping businesses acquire new customers than Facebook and Twitter combined.

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Sun, Sep 27, 2015 | Author: Robert Hicks | Categories: Admail Services, Best Practices, Email Marketing, Sending Email, Tips

Email marketing has become a standard to almost every business. As it evolves, inboxes are becoming inundated with emails and subscribers are becoming intuitive leaving many emails unread. In order to maintain a healthy email list, businesses and marketers need to home in on whom to target and assess the value of every email campaign. Adding names to a list is simply not enough. If users unsubscribe to a list and emails are never opened, you run the risk of being flagged as spam and decreasing your ROI. Here are some tips for maintaining a clean email marketing list.

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Thu, Jul 16, 2015 | Author: Robert Hicks | Categories: Admail Services, Email Marketing

Email marketing can be a powerful way for a business to promote itself and boost sales, the Direct Marketing Association estimates that email marketing results in roughly $40 of sales for every $1 spent.

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Tue, Jun 30, 2015 | Author: Robert Hicks | Categories: Admail Services, Best Practices, Email Marketing, Tips

Since their inception, the Internet and email have revolutionized how consumers and businesses interact. With social media continuing to gain popularity with consumers of all ages, most email service providers social interactions such as likes, comments, shares and retweets.

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Wed, Feb 18, 2015 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, News, Sending Email

Admail.net is releasing a beta version of its Email Builder with responsive design tools.

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Sun, Oct 12, 2014 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, News, Sending Email, Tips

Many Admail.net customers have special data fields that help them target their customers within their database. To help customers who don’t have the time or financial resources for custom API development, Admail offers Target Filters, a tool specifically designed to query and distribute information to specific customers.

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Sun, Sep 14, 2014 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, News, Sending Email, Tips

Put away last years play book and get to know your customers! Each customer and campaign is different – what worked yesterday may not work today and vice versa. Touching base with your clients regularly and closing the feedback loop when it comes to performance are just some of many ways you can maintain engagement with your past, present and future clients.

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Tue, Aug 12, 2014 | Author: Robert Hicks | Categories: Admail Services, Email Marketing, News, Sending Email, Tips

Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday.

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Wed, Apr 9, 2014 | Author: Thaddeus Quintin | Categories: Admail Services

A vulnerability has been discovered in a popular cryptography library, OpenSSL. This flaw is being referred to as the Heartbleed Bug and it even has its own website. This vulnerability was caused by a bug introduced in version 1.0.1 of the software and has since been fixed. But, the repercussions are enormous and you should be seeing updates from many online services that discuss the impact.

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Wed, Mar 12, 2014 | Author: Robert Hicks | Categories: Admail Services, Best Practices, Email Marketing, Sending Email

Email deliverability can be a complex task, but it’s not impossible if you have the right information. Our goal at Admail.net is to ensure that you have all the tools and intelligence available to help your email get delivered. Sometimes, the devil is in the details and many of those details revolve around your IP address. This post will help guide you through the initial sending of email over a new IP address without experiencing delays or delivery failures.

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