It seems nearly impossible to imagine a world before email. In the forty years since the concept of email was first put to the test, mail has revolutionized the way people connect, sell and buy. Approximately 182.9 billion emails are sent every day. With so many emails traveling from inbox to inbox it is easy to take this form of communication for granted. Have you ever thought about how your email reaches you? Probably not. When it comes to email delivery the average person rarely gives it much thought. However, for those businesses who rely on email marketing to increase their bottom line, email delivery is at the forefront of their mind. Email marketers are well aware of the huge impact a reliable email delivery system has on the success of an email marketing campaign.
It is vital to the success of your email campaign to ensure that your list of customers is current. Always make sure that the customers on your list is there because they either requested information or gave you permission to send information to them. It is also important to be sure that you are not sending emails to people who have unsubscribed or any bounced addresses. Doing so will result in an unsuccessful email delivery. Unsubscribe all remove requests including those emails returned via an ISP's feedback loop.
One of the biggest mistakes marketers make is to simply put together an image or Illustration and call it good. However, a successful email must involve much more thought. An email should be easy to ready, and the images used should enhance the content. Thankfully, many email marketers offer email creation tools to help create content that will exceed your subscribers expectations.
Never clutter your subscribers inboxes with mail they do not want. Always set expectations at the time of sign-up. Keep to a regular schedule and inspire your subscribers to take action with clever incentives or calls to action.