Currently, 204 million emails are read per minute generating up to 40 times more conversions than Facebook or Twitter. Email marketing has already been proven to succeed in achieving business initiatives.
But imagine if you included video content in your email campaigns. Audiences love video content with videos receiving over one billion views daily. Imagine leveraging that into your email marketing strategy. That’s video email marketing and it evolves your email marketing to the next level ensuring a greater reach and better results.
When you add autoplay on top of your video email, you merge these powerful marketing tools allowing you to achieve amazing results with each campaign. By using video email marketing with autoplay, you can potentially increase your CTR by as much as $280% or achieve a campaign conversion rate of up to 50%.
What is a Video Email with Autoplay?
You're pumped and ready to dive into video email marketing, but you don’t know what it is. A video email with autoplay is a video embedded in the body of the email which automatically begins to play when the recipient opens their email. Rather than requiring customers to click links or images, the video instantly plays right in the email itself, engaging the recipient as soon as they open that email.
Getting Started on Video Email Marketing
To provide our clients with the best video email marketing, Admail.net partnered with Viewed, a multi-platform solution for high-definition video email. With this solution, the email marketing video automatically detects the end user’s email client and displays it accordingly. Thanks to the smart technology that generates over 20 different formats and resolutions for your video, Viewed detects in real-time which device, mail client, and operating system is opening your video email and then delivers the ideal format to each unique system. Viewed uses new APNG and WEBP formats to deliver a multimedia experience directly in emails to over 90% of recipients.
Video email is creating buzz around the world for both businesses and customers alike and with our partnership with Viewed, Admail.net offers the best video email marketing. So now that you know about video email marketing, make sure to leverage this important feature and watch how it helps your business grow.