Components Behind Email Marketing


It seems nearly impossible to imagine a world before email. In 1965 the concept of email came to fruition and since then emailing has become an integral part of our lives. It revolutionized the way people connect, buy, and sell. Around 269 billion emails are sent and received each day worldwide. With so many emails traveling to inboxes, it's easy to take this form of communication for granted. Most people probably don't think about how email reaches them. It's just become a part of our daily lives to check our emails and respond.

However, for those businesses who rely on email marketing to increase their bottom line, email delivery is at the forefront of their mind. Email marketers are well aware of the huge impact a reliable email delivery system has on the success of an email marketing campaign. Those who are new to email marketing may feel a bit lost on how to get started so we're here to help. We’ll discuss common terms all email marketers should know and what you can do to ensure successful email delivery.

Common Terms of Email Marketing

The first step to email marketing is to learn the language. Knowing email marketing common terms can help you better retain knowledge as you dive further into email marketing. So let's take a look at those terms.

The General Data Protection Regulation (EU) 2016/679 (GDPR) is a regulation in EU law on data protection and privacy in the European Union (EU) and the European Economic Area (EEA). It also addresses the transfer of personal data outside the EU and EEA areas. The GDPR's primary aim is to enhance individuals' control and rights over their personal data and to simplify the regulatory environment for international business.

This is the percentage of email messages that are accepted by a mail server such as Gmail, Yahoo Mail, Hotmail, AOL, etc. However, it is important to note that this does not mean the email will necessarily get to an inbox.

Denoting the sender as a spammer, this notification will block emails and make it more difficult to said sender to push future emails to an inbox.

An acronym for Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003, it refers to the law that establishes requirements for commercial messages, outlines rules for commercial email, provides email recipients with the right to force you to abstain from emailing them and outlines the consequences for continuing to do so.

An anti-spam approach, SPF allows the Internet domain of an email sender to be authenticated, thereby discouraging spam mailers. SPF works by making it harder for spammers to disguise their origin through email spoofing.

Known as a “digital signature”, DKIM associates a domain name with an email message, allowing an organization or a person to claim responsibility for the message. This “digital signature” provides recipients a reason to trust the email is from a reputable source.

An email authentication protocol, allowing email domain owners to protect their domain from email spoofing.

Over 90% of email sent is classified as spam. Spam refers to unsolicited (UCE) or undesired electronic messages.

This type of permanent email delivery failure is usually due to an invalid, non-existent, or blocked email address. These emails should be removed from your list immediately as repeated hard bounces can negatively impact deliverability and Sender Score.

Designed to prevent the connection between a website and a certain IP address, blocked IPs effectively bans undesired connections, and is commonly used to protect against brute force attacks. Blocked IPs are also used to limit syndication of content to a specific region.

The feedback loop refers to the section of a control system that adjusts its operation according to the differences between the actual and the optimal output, allowing feedback and self-correction.

Feedback loops are one of the ways for reporting spam. Whether and how to provide an FBL is a choice of the receiving email service provider. End users should report abuse at their mailbox provider's reporting hub, so as to also help filtering. As an alternative, competent users may send abuse complaints directly, acting as mailbox providers themselves.

What Can You Do to Ensure Successful Email Delivery?

Knowing that customers receive so many emails every day, it's important to do everything you can to ensure they receive and read your email. There are several steps you can take to make professional email campaigns that customers receive and appreciate.


Keep Your Email List Up To Date

It's vital to the success of your email campaign to ensure that your list of customers is current. Make sure that the customers on your list gave you permission to send information to them via email. On that same note, don't send emails to people who unsubscribed or to any bounced addresses. Doing so will result in unsuccessful email deliveries. Unsubscribe all remove requests including any emails returned via an IPS’s feedback loop.

Always Design Your Email with Your Audience in Mind

One of the biggest mistakes marketers make is putting together an image or illustration for their email campaign and calling it good. However, a successful email requires more thought and a bit more work. An email should be easy to read and the images used should enhance the content. Thankfully, email creation tools are available to help create content that will exceed your subscribers’ expectations. For example,’s Email Builder has hundreds of customizable templates to choose from and a user-friendly interface making it easy to create an engaging email.


Always Treat Your Subscribers with Respect

Never clutter your subscribers’ inboxes with emails they don’t want. When subscribers sign up for your newsletters, let them know what to expect in terms of how frequently you'll be emailing them. Keep to a regular schedule and inspire subscribers to take action with clever incentives or calls to action.

Now you know the email marketing terms and how to ensure a successful email delivery. You're well on your way to getting started in email marketing. If you're interested in email marketing services, offers the best email marketing service with features that make managing a customer database simple and creating, sending, and tracking email campaigns a breeze. Don’t wait to use email marketing! Play around with it and see how it helps your business today. Try it now for Free, send your first 1000 emails on us!

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