DM News 2007 Edition of Essential Guide to E-Mail Marketing
I waited with anticipation for the DM News 2007 Essential Guide to E-Mail Marketing and they did not disappoint. The guide is packed with advice from industry experts and you'll find many articles on effective practices for reaching the consumer's inbox--beginning with building your list, relevancy of your message, targeting consumers, your creative, higher conversion rates, and much more. All this and in time for the holiday email campaigns! You can download the guide as a PDF file right here.