The Admail.net Blog

Admail.net makes email marketing simple. Browse through our posts to learn valuable email marketing tips, best practices, and stay up-to-date on current email marketing techniques and Admail.net services.

  • 13 Jun 2022
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  • Author: Robert Hicks

Don't Resend that Email! A Lesson in List Health and Performance

Does resending marketing emails to list members who haven't opened them do any good? In most cases, the answer is no. In fact, it can actually lead to decreased email list health and deliverability issues. READ MORE

  • 18 May 2022
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  • Author: Robert Hicks

Debunking the Email List Size Myth: Larger Is Not Always Better

It's no secret that email list marketing is one of the most effective channels for reaching and engaging customers, and size isn't everything when it comes to email list building. READ MORE

  • 15 Dec 2021
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  • Author: Carolyn Hedley

Keep Your Email List Clean for Better ROI

If you’re having trouble with email engagement, then email list cleaning may be the trick to help. Perhaps you noticed that your open rate is low or maybe your emails aren’t making it to the customers’ inboxes at all! Given the time and effort you put into each email campaign, it can be frustrating to see little engagement. READ MORE

  • 16 Mar 2021
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  • Author: JoAnna Brown

Admail Smart Groups Help Scrub Email List

Research shows up to one-third of your email list will never click on your subject line, completely missing the customized message or offer you’ve designed inside. So, what do you do with the 20 to 30 percent of email recipients that offer you no engagement? Scrub them. READ MORE

  • 02 Feb 2021
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  • Author: JoAnna Brown

Build an Email List with Admail's List Builder

Building an email marketing list can seem daunting. What most marketers don’t realize, is there are tools to support you in gaining and segmenting quality contacts. READ MORE

  • 25 Jan 2021
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  • Author: JoAnna Brown

Small Business vs. Amazon: Win the E-commerce Battle

It's vital for small- to medium-sized businesses to set the prices for their products. Otherwise, giant retailers, like Amazon and Walmart will establish the pricing for you. Email marketing is proven way to grow your business and avoid a complete reliance on Amazon to meet revenue goals. READ MORE

  • 05 Jan 2021
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  • Author: JoAnna Brown

Email Templates: Building the Right Template for Your Audience

If you want to grab the attention of your loyal customers, how you display your marketing email content is important. Content may be the lure that brings more customers to your site, but if you don't put that content in an organized, well-displayed email template, you'll lose your potential customers in the short span of time it takes to skim your message. READ MORE

  • 22 Dec 2020
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  • Author: JoAnna Brown

Avoid the Spam Folder and Slide into the Inbox

What so many marketing managers fail to realize is the best-designed email isn't worth a thing unless the recipient clicks to open the message. READ MORE

  • 15 Dec 2020
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  • Author: JoAnna Brown

10 Metrics To Track for Successful Email Marketing

Whether your recipients are engaged and clicking through to your website or sending your message to the dreaded digital trash box without opening, email metrics are a good projection of what's happening after you hit "send". READ MORE

  • 08 Dec 2020
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  • Author: JoAnna Brown

How to Build a Better Email Newsletter in 7 Steps

Small to medium-sized business digital marketing must include an email newsletter. This inexpensive way to communicate with your customers is a blank canvas of opportunity, but it must be built right. READ MORE

  • 01 Dec 2020
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  • Author: JoAnna Brown

5 Tips to Overcome the Biggest Hurdles in Email Marketing

Email marketing delivers one of the highest ROIs in the marketing industry, bringing in an estimated $44 for every $1 spent. Understanding the messages that resonate best with your audience and how to finalize the conversion are objectives that take time and research. READ MORE

  • 17 Nov 2020
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  • Author: JoAnna Brown

25 Buyer Persona Starter Questions

Understanding your target audience is the first step in improving your digital marketing efforts. One of the best ways to gather more information to build your buyer persona is to simply ask. READ MORE

  • 10 Nov 2020
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  • Author: JoAnna Brown

Customer Personas: The Ultimate Guide

Understanding the people who support your business is one of the most strategically profitable moves you can make. Building a business customer persona will help you identify the consumers most likely to buy from you. READ MORE

  • 19 Oct 2020
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  • Author: JoAnna Brown

Build a Referral Program Through Email Marketing

With an ROI of $44 for every $1 spent, HTML responsive email is certainly worth your time, but referral marketing is another top producer that’s often overlooked. READ MORE

  • 05 Oct 2020
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  • Author: JoAnna Brown

Ideas to Grow Your Email Marketing List

Demanding that customers hand over their email address and other personal info is a quick way to lose new business. So, what’s the right way to build your email marketing list? READ MORE

  • 02 Oct 2020
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  • Author: Robert Hicks

Simple Tips for Effective Email Marketing

Over the past few years, research has continued to prove that there are many benefits to e-mail marketing for business. These benefits are low costs, high conversion rates and detailed tracking. But READ MORE

  • 29 Sep 2020
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  • Author: JoAnna Brown

Why Plain Text Email has More Impact

SMS marketing is that one area of advertising that many business people are rushing to but few know how to properly utilize. READ MORE

  • 21 Sep 2020
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  • Author: Robert Hicks

4 Benefits of Using Email Templates for Your Business

A well-designed email can elevate subscriber engagement, gain you higher click-through rates and ultimately increase sales. READ MORE

  • 03 Sep 2020
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  • Author: Robert Hicks

6 Tips for Creating Effective SMS Campaigns

SMS marketing is that one area of advertising that many business people are rushing to but few know how to properly utilize. READ MORE

  • 24 Aug 2020
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  • Author: Robert Hicks

5 Foolproof Tips for Writing SMS Copy

The key to success in SMS text marketing is to create engaging and succinct copywriting that engages your audience. Do this correctly and you will reap the benefits of one of the most powerful forms of advertising there is. READ MORE

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