The Best Email Marketing Platform | Blog Page 14

14 Jan 2005
|
Author: Robert Hicks

Setting Your Email Apart from the Crowd

A majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The way our human mind picks through emails which are important, is by looking at the headline. If the headline does not appeal to our normal judgment of being a legitimate reason for contact, the email will most likely be deleted. READ MORE

14 Jan 2005
|
Author: Alynn Gillespie

Missed Opportunities?

In Internet Retailer magazine, a Mike Adams survey of 1,057 legitimate e-mail marketers had an alarming statistic--36 percent of those surveyed had valid opt-in rights and didn't send a single e-mail. Poor business practice? You bet. These e-tailers obtained e-mail addresses and the permission to market to them, but never followed through. Possible reasons? READ MORE

14 Dec 2004
|
Author: Alynn Gillespie

Trusted Email, It's Imperative

One of every marketer's primary aims is to earn consumer trust. Judging from a recent survey, many marketers need to get the trust issue right. Although trust plays a role in all forms of advertising, it has particular importance for email marketers. Consumers responding to the survey indicate their trust level in terms of different advertising forms: Word of mouth from friends and family Branded Web sites Opt-in email So how do these stats affect the email world? Very simple. For consumers to… READ MORE

14 Dec 2004
|
Author: Alynn Gillespie

Blocked Email Images

An estimated 95 percent of all commercial email messages are sent in HTML or in a multipart (combined HTML and text) format. Most e-mail includes at least a single external image, even if it's the open-tracking image, a clear, one-pixel GIF image used to track whether an e-mail has been opened. Virtually all e-mail marketers host images on a Web server, rather than embed them within the message itself. To load images, a call is made back to the hosting server. The main reasons behind… READ MORE

14 Nov 2004
|
Author: Thaddeus Quintin

Marketing to Your Customers

For the past decade, phrases like Customer Marketing, One-to-One Marketing, and Relationship Marketing have been at the top of the buzz-list in the marketing world. The concept these words convey is simple- the customer should be the center of your marketing program and you should deliver what they want, when they want it. When this is done right, it affects the customer's loyalty and willingness to remain a customer. The American Marketing Association recently updated their definition of… READ MORE

14 Nov 2004
|
Author: Thaddeus Quintin

Aging Addresses

Tick...Tick...Tick... With every second, your e-mail list is aging. If you do not send mail on a regular basis, the validity level of your e-mail addresses is decreasing. An old list causes lots of problems. Increased bounces is only one of them- it can also lead to increased complaints. E-mail addresses are much more transient than physical addresses. They can be changed easily and with the proliferation of free accounts they are often changed frequently. Changed addresses not only means that… READ MORE

14 Oct 2004
|
Author: Alynn Gillespie

Opt-In Hints - Grow your List

It's common knowledge in order to be successful online you need build a large, quality list through some type of Opt-In offer. You see them on almost every site you visit, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc.) READ MORE

14 Oct 2004
|
Author: Alynn Gillespie

Blocked Email Images, A New Trend

If an e-mail clients blocks images by default, such as Outlook 2003, a recipient can read an entire message either in the message preview pane or when it's opened, but no images will be shown and neither will the message be counted as opened. The Blocked Images Issue It has been estimated that 95 percent of all commercial e-mail messages are sent in HTML or in multipart format. Most e-mail includes at least a single external image, even if it's the open-tracking image (a clear, one-pixel GIF… READ MORE

10 Oct 2004
|
Author: Alynn Gillespie

Getting HTML Emails Opened

Many people and e-mail programs now regard HTML e-mails as potential spam. That being said, the issue is "How do we send our enhanced, graphics-rich e-mail with the best chance of being opened?!" The answer is to get subscribers to add senders to their address books, helping ensure e-mail is delivered, not binned by the spam filter. One reason to educate users about the need to add trusted senders to their address books is by default AOL and MSN don't display HTML in e-mail from unknown… READ MORE

10 Sep 2004
|
Author: Alynn Gillespie

The Five Issues that Persuade Recipients

Whenever an e-mail recipient opens your mail, they consciously or subconsciously deal with five issues until they're satisfied. These five issues will either induce the recipient to take the action you want them to take, or a lack of satisfaction may push them to the next e-mail. None of these five issues is easy to measure. None has objective factors that are easily influenced. But all are nonetheless key to converting click-throughs. Whenever a campaign doesn't perform as hoped, ask yourself which one (or more) of the five issues held them back. READ MORE

10 Sep 2004
|
Author: Alynn Gillespie

Rethink When to Send Campaigns

We have all learned the best day to deliver correspondence is Tuesday. The reason... Tuesday is the lightest day for mail delivery and therefore your piece is less likely to get lost in the barrage. This thinking has transcended from conventional marketing to e-marketing and while it worked in the beginning, the time has come for a shift in the paradigm. Why? If it's common knowledge for marketers, it's common knowledge for spammers too. READ MORE

10 Sep 2004
|
Author: Alynn Gillespie

CAN-SPAM Compliance in a Hormel® World

MX Logic reports that in July, CAN-SPAM compliance was less than 1 percent of all e-mail tested. Less than 1 percent! Granted, that's for all e-mail tested, including the really spammy stuff. But being CAN-SPAM compliant is not that difficult. If you're not in compliance. it's time to get there. It isn't that hard and will keep you from having to lay out a hefty retainer for a CAN-SPAM suit. READ MORE

10 Aug 2004
|
Author: Todd Paridon

More changes at Admail.net

The upgrading of the template section of the web site is complete. You are no longer limited to the amount of articles available in each template. Now, when you select one of our templates for your e-mail, you can also select how many articles you'd like to include in it. If, during the composition you need to add additional articles or delete one or more, it's as easy as a single click. Increased functionality also includes the ability to relocate articles within your mailing. Additional… READ MORE

15 Jul 2004
|
Author: Alynn Gillespie

The black and white of blacklists versus whitelists

Spam is something that is not likely to disappear anytime soon, lets face it, it's a way of life. To try and combat the problem some ISPs and users alike have opted to employ spam filtering software. Most of this software makes use of some sort of blacklist and/or whitelist, but what are they and how do they work? READ MORE

10 Jul 2004
|
Author: Alynn Gillespie

How to get the most from your HTML email efforts

If you are sending out HTML e-mails that you have designed, you may be able to improve your ROI and CTR by changing the placement of your content. In print media, people's eyes move in a fairly predictable pattern. If you design an ad with that in mind, the product is easier to read and comprehend. While there are some differences, electronic media operates on the same basic principles. READ MORE

15 Jun 2004
|
Author: Thaddeus Quintin

Upgrades for Demographic Target Filters

Requests have come in asking for more usability with our demographic target filters. Users of Admail.net's Advantage packages will now notice it is easier to manage and maintain your filters. Do you mail frequently with complex selections of demographics and interest groups? Simplify it by making an all-in-one target filter that can now include interest groups. The next time you want to mail that filter, just select it from the pull down menu, you don't have to go through the selection process… READ MORE

15 Jun 2004
|
Author: Alynn Gillespie

Creating a Better E-newsletter

The lessons learned by the editors of the HP shopping newsletter can be translated into ideas to make your newsletter have more impact. After extensive testing in which individuals who read the newsletter were observed and interviewed, it was discovered that one of the the key areas for the newsletters' success was found to be in navigation and layout. READ MORE

14 Jun 2004
|
Author: Todd Paridon

List Downloads Are Now Available

At admail.net, we listen to your suggestions. As a result, new features are being added and others improved. One of the recent additions debuting this month is a new download section. For those with Admail.net advantage packages, there is a "Download Lists" option under "Manage Members" on the left side navigation menu. Selecting it will walk you though a series of options of what you wish to download. You can choose from all fields in your entire list, the addresses of unsubscribes or any… READ MORE

15 Apr 2004
|
Author: Alynn Gillespie

Tips to Get Your Campaign Through

Spam has become a major issue and anti-spam services have made an attempt at lessening the problem. If the trend continues more and more companies will be employing spam filtering. As a legitimate opt-in marketer, this means that if you are not careful about the content AND construction of your e-mail campaigns, you may be subjecting your campaigns to undue attention and unnecessary spam filtering. READ MORE

15 Apr 2004
|
Author: Todd Paridon

Coming Soon... Increased Functionality for Interest Groups

Be on the lookout for additional functionality from your interest groups. We've upped the maximum allowable to 32 current interest groups and built in some new features. We realized some users have a need for a large number of groups to sort and categorize while others were using the groups for testing purposes. One of the new features is the option to 'Purge' your interest group. This clears out all memberships and allows you to use that group again. But don't worry, no members are actually… READ MORE

The Admail.net Blog