- 15 Nov 2003
- |
- Author: Thomas Lingenfelter
The Case for Test Design
It would be nice to rely on a list of successful marketing techniques focused on the email arena. However, the truth is there are not many simple, tried and true email marketing techniques out there. Testing is essential, if you want to consistently reach the largest number of your target audience. The cost of testing is outweighed by the costs of failing to test. You can design simple A/B split tests or head-to-head tests for a couple of variables in your email. However, the chances that these READ MORE
- 15 Oct 2003
- |
- Author: Thomas Lingenfelter
Six Tips For Email Direct Marketers
These tips cover some essential tips for Email Direct Marketers. Topics cover permission, the From field, unsubscribing, email length, and timing your email delivery. READ MORE
- 15 Oct 2003
- |
- Author: Thomas Lingenfelter
Helping You To Develop More Effective Email Campaigns!
Current California law, and pending legislation in several other states, indicates that SPAM is rapidly escalating the anxiety level of many Americans. Recipients of e-mail are getting tired of all the unsolicited credit-card debt relief, physical enhancement and adult entertainment messages that are crossing their desktops every day. In attempts to address the situation, legislatures have put forth a patchwork of regulations aimed at SPAM. Unfortunately, legitimate email marketers are being tarred with the same brush as SPAMMERS. Add to this the overabundance of SPAM filtering packages, and you have solutions being introduced that can exterminate legitimate e-mail as well as unsolicited e-mail. The good news is that clearance of this SPAM filtering hurdle is the focus of many internet business interests. The Project Lumos White Paper is a good example. READ MORE
- 20 Sep 2003
- |
- Author: Robert Hicks
Admail.net's New Web Site!
Admail.net launches a complete update to its email marketing website. New look, new tools, and easier than ever! READ MORE
- 10 Sep 2003
- |
- Author: Thaddeus Quintin
10 Tips for Effective Email Marketing
Simple things that you can do to make your email marketing campaigns more effective. READ MORE