The Admail.net Blog

Admail.net makes email marketing simple. Browse through our posts to learn valuable email marketing tips, best practices, and stay up-to-date on current email marketing techniques and Admail.net services.

  • 15 May 2005
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  • Author: Thaddeus Quintin

Is Email Marketing Still Viable?

The answer is yes! READ MORE

  • 14 Mar 2005
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  • Author: Alynn Gillespie

Proofreading your Work

You'd never let a print ad appear with a typo in the headline. Your email subject line is likely to be read by more prospects. Do you need another reason to make sure your email is error free? READ MORE

  • 14 Mar 2005
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  • Author: Alynn Gillespie

Increase Your Email Delivery

Email marketing success includes ensuring your email messages are delivered and have a shot at being opened. We'll take a look at some steps you can take to increase the chances your email will make it to an inbox and get opened. READ MORE

  • 14 Mar 2005
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  • Author: Alynn Gillespie

Concerns of Older Lists

Many companies collect customer and prospect email addresses as a matter of course. Most are careful to obtain permission to use those addresses for marketing purposes. Those addresses are added to a database... and there they remain. Along come the marketers that classify and segment users to send targeted offers and promotions. Unfortunately, this campaign-driven, target-oriented approach can lead to some addresses not receiving any messages for months, even years. READ MORE

  • 14 Feb 2005
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  • Author: Alynn Gillespie

Tips for Growing your List

You always want to bring in new opt-in subscribers, enough, at least, to replace the e-mail addresses lost each month (via hard bounces and unsubscribes). Hopefully you bring in more, so the list grows. Here are some tips for deeper analysis and really identifying where you can boost opt-ins. READ MORE

  • 14 Feb 2005
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  • Author: Alynn Gillespie

Email Relevancy and Frequency

Competition... The driving force... Resulting in the need for companies to one-up each other on an almost daily basis. Several companies are revamping, or ramping up, their email marketing strategies. Though the customer is supposed to be the winner, this new deluge of email makes us all losers in the end. Customers are getting tired of all the messages, even though they asked for them. READ MORE

  • 14 Feb 2005
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  • Author: Alynn Gillespie

Eliminate Spam Complaints (or Keep Them to a Minimum)

Because of the increase in spam, many legitimate companies and organizations unwarrantedly get slapped with the label of spammer. An organization or company may offer its Web site’s visitors registration to an e-mail list or newsletter. Inadvertently, visitors forget that they registered for the service and report the email as spam. READ MORE

  • 14 Jan 2005
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  • Author: Thaddeus Quintin

Why use the List Member Profile?

It has been said that we are living in the Information Age. The Internet puts information at our fingertips and connects it all together. Information drives today's business and our culture thrives upon it. Information is power. And yet, valuable information is probably slipping through your grasp right now. READ MORE

  • 14 Jan 2005
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  • Author: Robert Hicks

Setting Your Email Apart from the Crowd

A majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The way our human mind picks through emails which are important, is by looking at the headline. If the headline does not appeal to our normal judgment of being a legitimate reason for contact, the email will most likely be deleted. READ MORE

  • 14 Jan 2005
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  • Author: Alynn Gillespie

Missed Opportunities?

In Internet Retailer magazine, a Mike Adams survey of 1,057 legitimate e-mail marketers had an alarming statistic--36 percent of those surveyed had valid opt-in rights and didn't send a single e-mail. Poor business practice? You bet. These e-tailers obtained e-mail addresses and the permission to market to them, but never followed through. Possible reasons? READ MORE

  • 14 Dec 2004
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  • Author: Alynn Gillespie

Trusted Email, It's Imperative

One of every marketer's primary aims is to earn consumer trust. Judging from a recent survey, many marketers need to get the trust issue right. Although trust plays a role in all forms of advertising, it has particular importance for email marketers. READ MORE

  • 14 Dec 2004
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  • Author: Alynn Gillespie

Blocked Email Images

An estimated 95 percent of all commercial email messages are sent in HTML or in a multipart (combined HTML and text) format. Most e-mail includes at least a single external image, even if it's the open-tracking image, a clear, one-pixel GIF image used to track whether an e-mail has been opened. READ MORE

  • 14 Nov 2004
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  • Author: Thaddeus Quintin

Marketing to Your Customers

For the past decade, phrases like Customer Marketing, One-to-One Marketing, and Relationship Marketing have been at the top of the buzz-list in the marketing world. The concept these words convey is simple- the customer should be the center of your marketing program and you should deliver what they want, when they want it. When this is done right, it affects the customer's loyalty and willingness to remain a customer. READ MORE

  • 14 Nov 2004
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  • Author: Thaddeus Quintin

Aging Addresses

Tick...Tick...Tick... With every second, your e-mail list is aging. If you do not send mail on a regular basis, the validity level of your e-mail addresses is decreasing. READ MORE

  • 14 Oct 2004
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  • Author: Alynn Gillespie

Opt-In Hints - Grow your List

It's common knowledge in order to be successful online you need build a large, quality list through some type of Opt-In offer. You see them on almost every site you visit, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc.) READ MORE

  • 14 Oct 2004
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  • Author: Alynn Gillespie

Blocked Email Images, A New Trend

If an e-mail clients blocks images by default, such as Outlook 2003, a recipient can read an entire message either in the message preview pane or when it's opened, but no images will be shown and neither will the message be counted as opened. READ MORE

  • 10 Oct 2004
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  • Author: Alynn Gillespie

Getting HTML Emails Opened

Many people and e-mail programs now regard HTML e-mails as potential spam. That being said, the issue is "How do we send our enhanced, graphics-rich e-mail with the best chance of being opened?!" The answer is to get subscribers to add senders to their address books, helping ensure e-mail is delivered, not binned by the spam filter. READ MORE

  • 10 Sep 2004
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  • Author: Alynn Gillespie

The Five Issues that Persuade Recipients

Whenever an e-mail recipient opens your mail, they consciously or subconsciously deal with five issues until they're satisfied. These five issues will either induce the recipient to take the action you want them to take, or a lack of satisfaction may push them to the next e-mail. None of these five issues is easy to measure. None has objective factors that are easily influenced. But all are nonetheless key to converting click-throughs. Whenever a campaign doesn't perform as hoped, ask yourself which one (or more) of the five issues held them back. READ MORE

  • 10 Sep 2004
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  • Author: Alynn Gillespie

Rethink When to Send Campaigns

We have all learned the best day to deliver correspondence is Tuesday. The reason... Tuesday is the lightest day for mail delivery and therefore your piece is less likely to get lost in the barrage. This thinking has transcended from conventional marketing to e-marketing and while it worked in the beginning, the time has come for a shift in the paradigm. Why? If it's common knowledge for marketers, it's common knowledge for spammers too. READ MORE

  • 10 Sep 2004
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  • Author: Alynn Gillespie

CAN-SPAM Compliance in a Hormel® World

MX Logic reports that in July, CAN-SPAM compliance was less than 1 percent of all e-mail tested. Less than 1 percent! Granted, that's for all e-mail tested, including the really spammy stuff. But being CAN-SPAM compliant is not that difficult. If you're not in compliance. it's time to get there. It isn't that hard and will keep you from having to lay out a hefty retainer for a CAN-SPAM suit. READ MORE

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