The Best Email Marketing Platform | Blog Page 12

20 May 2008
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Author: Thaddeus Quintin

Statistics

You may notice a few changes in your AccuTrak statistics pages. We'll give you a quick run through. We moved the Status indicator to the left hand box. Rather than giving a percentage, it simply reflects what processing stage your campaign is currently in. When your campaign is Mailing you'll be able to see progress by looking at the number sent. Clickthroughs and Opens are a little more intelligent. If no links are being tracked in your campaign, Clickthroughs will show a status of off.… READ MORE

07 Apr 2008
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Author: Alynn Gillespie

FBLs and ISP Management Techniques Explained

A Feed Back Loop (FBL) is a direct data feed that is sent to an email sender when the recipient presses the "Junk" or "Spam" button. The benefit is that the email sender can clean their subscriber data, allowing them to maintain their reputation with Internet Service Providers. What triggers (flags) cause ISPs to block your email? Sometimes it's a dirty list containing non-deliverable addresses. Other times it's the ratio of spam complaints from that domain, which can include false positives.… READ MORE

07 Apr 2008
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Author: Robert Hicks

Admail continues to provide superior delivery & service...

It has been a month since we completed the move to the new data center. Performance is outstanding. The electrical service was even tested when a tornado blew through Atlanta with no disruption of service. So! Excuse us for blowing our own horn but, after 13 years, we are still providing the best email marketing and custom database solutions available. Our competition continues to scratch their heads, claiming that we can't provide superior service at significantly less cost, but we are. How… READ MORE

04 Apr 2008
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Author: Alynn Gillespie

Admail.net Launches 8 New Interest Group Features

Admail.net's new interface includes a number of features that make it easier for all email marketers to use and sure to please power users. Admail.net announced today they have completely overhauled List Builder's Interest Group features and interface. Clients now have more tools in hand. New and upgraded features of List Builder's Interest Groups include: * Advanced List Segmentation * Active Counts * File Nth-ing * Merging * Increased number of Interest Groups * New easy-to-use Interface *… READ MORE

27 Mar 2008
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Author: Thaddeus Quintin

Moving On

Near the end of 2007, we received word that our Internet hosting provider (IBM) was getting out of the hosting business in Atlanta and that our contract had been bought out by Quality Technology Services. We've dealt with provider changes before, so this news wasn't too disturbing. Shortly thereafter, we learned that we had to move all of our equipment to a new data center. Now, that news was cause for alarm. We greatly value our uptime and service availability--how could we move our equipment… READ MORE

04 Dec 2007
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Author: Robert Hicks

The Metropolitan Opera selects Admail.net

New York - The Metropolitan Opera Guild selected Admail.net as their mass email delivery system last week; also new to Admail's list of clients The Ocean County Public Library of New Jersey. As President of List Media, the parent corporation of Admail, I want to thank all of our long term clients for their continued confidence and support. I especially want thank all of our clients both past and present for being part of our 12 successful years as the leading provider in mass email management… READ MORE

21 Nov 2007
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Author: Alynn Gillespie

DM News 2007 Edition of Essential Guide to E-Mail Marketing

I waited with anticipation for the DM News 2007 Essential Guide to E-Mail Marketing and they did not disappoint. The guide is packed with advice from industry experts and you'll find many articles on effective practices for reaching the consumer's inbox--beginning with building your list, relevancy of your message, targeting consumers, your creative, higher conversion rates, and much more. All this and in time for the holiday email campaigns! You can download the guide as a PDF file right… READ MORE

15 Nov 2007
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Author: Thaddeus Quintin

Surfin' Safari

While we were creating Email Builder, we realized that there were issues when running on Apple's Safari web browser. Overall, things worked, but the editing environment was limited (e.g. no bold, no italics, no formatting at all!) and when large templates were loaded, it encountered an error and Email Builder would cease functioning. While looking to solve these problems, we found that Apple was developing a new version of WebKit (the underlying technology of Safari), that would fix… READ MORE

05 Nov 2007
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Author: Thaddeus Quintin

Interest Groups, Even More!

Did you notice? We launched the final two features of our new Interest Groups page! While they're much more subtle than the sweeping revisions we made earlier, these updates will please all of our power users. Without further ado, let me introduce them to you: Segmentation Ever wanted to mail a portion of your list before a final launch? The idea of sending a sample mailing to a portion of your list comes from Direct Mail and it can be useful in the world of email marketing. Now you can create… READ MORE

22 Oct 2007
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Author: Thaddeus Quintin

Interest Groups Reloaded

We've upgraded our Interest Group feature! If you have an Advantage plan, or an XP plan that includes Interest Groups, check it now! The new interface isn't all just flash and good looks--we've included a number of new features to make your life easier. Best of all, it all runs on one page so that all of your information is right at hand. READ MORE

19 Oct 2007
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Author: Alynn Gillespie

The Value of Admail.net's Signup Form and Welcome Email

Do you utilize Admail.net's signup form? If not, you're losing a great opportunity! Our signup form will automatically add list members to your database, while gathering pertinent information about your list members' wants, needs and preferences. How do you create a signup form that you can put on your website? Visit Signup Form under List Builder. This page will present you with a few things to consider before you add the signup form to your site. The List Member Profile allows you to define… READ MORE

26 Sep 2007
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Author: Alynn Gillespie

The Challenges of Web Writing

If you manage a web site or write for online email campaigns this article is for you. Many of our clients already have their own web site or are planning to develop one in the near future. If you’re not posting your campaigns to your web site, you are missing a great opportunity to get your message out. Go global 24-7-365. Web writing has new challenges that media writing doesn’t have. On your web site, one of your audiences isn’t even human…search engine spiders are roaming the Web looking… READ MORE

26 Sep 2007
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Author: Alynn Gillespie

Engaging Your Customer

Why not open your web site to customer involvement? The best results come from making customer interaction part of your overall marketing strategy. What word of mouth does for selling a product or service, online interaction is doing ... just on a larger platform. The online environment is part of the consumer's life now and we want to enhance this social connectivity. Increasing customer engagement will cultivate a community that is passionate about your product, service or company. Here are a… READ MORE

30 Aug 2007
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Author: Alynn Gillespie

Refresher Course...Can-Spam Law Compliance

Following are Can-Spam Compliance Rules bullet points. To read the entire bill, click here. Make sure each piece of information in the header is accurate, true, and not misleading. Include an opt-out link and honor opt-out and unsubscribe requests with in 30 days. (Admail.net automatically handles this for you in real time) Include your physical business address. (Admail.net has included this option on the "Review Your Email" page. Check the box and it will automatically insert the mailing… READ MORE

30 Aug 2007
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Author: Alynn Gillespie

How to Measure Campaign Results

When you send out an email campaign, there are a number of statistics that come into play. Bounces- When you send email, there's always a chance that some messages may not be delivered and will be returned. This is called a 'Bounce'. This is quite normal, due to the volatile nature of email addresses. However, if you see a sudden increase of bounces on a new campaign, you may want to review your email's contents to determine any deliverability issues. Admail.net automatically handles bounces… READ MORE

30 Aug 2007
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Author: Alynn Gillespie

Audited Sender Program

Is your email delivery mission critical? Is your customer base super sensitive? Improve in box delivery with our Audited Sender Program. Admail.net has a Audited Sender Program. Our program was created to mirror current internet standards for email accreditation. With tougher compliance issues, high reputation standards are required to become accredited. Being accepted into admail.net Audited Sender Program is a big step to improving your reputation as an email sender with your customer base… READ MORE

27 Jul 2007
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Author: Alynn Gillespie

Whitelisting...Practical Steps to get on Safe Sender Lists

Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a "safe sender." To avoid having your campaigns blocked or filtered you will have to work with your list members. Since your key communications will be sent to your list members exclusively through email, it is very important to ask your list members to add the email.admail.net domain to their list of accepted senders. The first opportunity to do this is on your… READ MORE

27 Jul 2007
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Author: Alynn Gillespie

Make a Connection Between your Newsletter & SEO

Post completed versions of your newsletters to your website in a resource center area. The posted articles will continue to generate traffic for years as a result of organic searchers. Develop your newsletter content and titles using key words, phrases and crosslinks that would help with SEO (Search Engine Optimization).… READ MORE

27 Jul 2007
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Author: Alynn Gillespie

Using the Signup Form

There are many advantages to using our signup form. First of all...it's free! Secondly...We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail's signup form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods--in short, all of the things that can make for an invalid email address. This feature reduces the number of … READ MORE

27 Jul 2007
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Author: Alynn Gillespie

Creativity in Email Design - Do's & Don't's

Great ideas for what to do and not to do when designing your emails. READ MORE

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