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The Admail.net Blog

Admail.net makes email marketing simple. Browse through our posts to learn valuable email marketing tips, best practices, and stay up-to-date on current email marketing techniques and Admail.net services.

  • 27 Jun 2007
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  • Author: Alynn Gillespie

How To Avoid Spam Filters... There Are No Magic Bullets

You may be subjecting your campaigns to undue attention and unnecessary spam filtering. Most spam filters use a concept of a "weight" or "score" to decide if the email you're sending is spam. The higher the score, the higher the chance that the message is spam. Like golf, you want the lowest score possible. READ MORE

  • 28 Feb 2007
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  • Author: Robert Hicks

Affiliate Email Marketing

First what is affiliate marketing? It is the use by one Web site of other Web sites or in this case emailers to help market the first site's products. Typically, revenue is shared by the affiliate merchant—the Web site or email marketer featuring an ad or content designed to drive traffic to another site (the advertiser's)--with the affiliate receiving a fee based on the amount of traffic generated or orders received. It is thought that Amazon.com created the first large scale affiliate… READ MORE

  • 14 Jan 2006
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  • Author: Robert Hicks

Concerns Raised by Experts

E-mail marketing experts have raised concerns about the quality of e-mail marketing and some poor practices in the field. These issues include personalization, SPF identification, 100% controlled e-mail bounces for better list hygiene, controlling how much e-mail going out on a single Interenet Address, e-mail templets that don’t contain nested tables. All of these issues are addressed by our team at Admail.net and continue to be at the top of our priority list. If you pick up and read nearly… READ MORE

  • 12 Jan 2006
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  • Author: Robert Hicks

Developing Your Email Marketing Program

Here are some tips we've collected that should help in developing your e-mail marketing program. Make your e-mail marketing thorough and comprehensive. E-mail marketing still represents one of the best values in marketing. Plan carefully, segment your audience with appropriate messaging and combine with other marketing channels. Dynamic landing pages Often, e-mail alone lacks the depth and appeal to move people to act. Personalized landing pages can deliver attractive, targeted content to be… READ MORE

  • 14 Oct 2005
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  • Author: Thaddeus Quintin

Confirm Your Reality

> "Real isn't how you are made," said the Skin Horse. "It's a thing that happens to you." > --The Velveteen Rabbit The World Wide Web is a great levelling field. Small companies with intuitive, well-designed web sites appear to wield the same clout as larger corporations. When the face of a company is reduced to markup language and slick graphics, what is real? When perception is reality, what perception is right? More importantly, how do you convince customers of your reality? Communication is… READ MORE

  • 14 Sep 2005
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  • Author: Robert Hicks

Signup Now! Tips for Effective Signups

Studies currently show the top right corner is the best location to place your newsletter signup link, button or field. Although what is best for your needs should be answered by you, not a GURU or Marketing MAVEN. The following are tips and suggestions; Take your time digesting them-- it's your business. Here are some important questions to ask. Even if you know the answer, maybe it's time to ask them again. Does your product require a long sell cycle? Are you looking for a quick list of… READ MORE

  • 14 Jul 2005
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  • Author: Thaddeus Quintin

Step Away from the Newsletter

Every week or every month you put together your email. You know how it looks, you know the quirks of the layout, and you know how much copy looks good in it. But when was the last time you looked at it? Really looked at it? When was the last time you asked yourself, "Would I want to read this?" Many newsletters suffer from extra clutter that is distracting to the user. Not only that, having too much extra stuff can make your newsletter look like spam! Keep your layout clean and simple. If your… READ MORE

  • 14 Jul 2005
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  • Author: Thaddeus Quintin

Sign Ups and You

Now that you have a regular electronic mailing, how do you keep it growing? Normal attrition will slowly eat away at your list, so a steady stream of new List Members will help keep your numbers up. One of the best ways to add List Members is to use a Sign Up Form. By giving potential List Members the ability to join your list, your end result is new list members that explicitly want to hear from you! This translates into more people opening and reading your e-mail, along with more people… READ MORE

  • 15 Jun 2005
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  • Author: Thaddeus Quintin

Where have all the images gone?

More and more email programs are blocking images. If the layout of your email depends on the placement of certain images, then the look-and-feel of your email can be seriously compromised. So what can be done? Get Rid of Unneeded Images For a long time, web pages and emails were laid out with blank images padding the edges of every element, small images rounding out the corners, and headers built of large banners. Get rid of them! When images are blocked on an email like this, the results are… READ MORE

  • 14 Jun 2005
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  • Author: Thaddeus Quintin

Email is Not the Web

Most of us read email every day. The vast majority of us write email every day as well. We compose quick notes to our bosses, convey information to our clients, and update our loved ones on current events. Email is great for simple, direct, and to-the-point communication. Take a moment and read that again. What are some keywords? Simple. Direct. Communication. The World Wide Web is another great tool, but with a fundamental difference in the type of control a List Member has. When a List Member… READ MORE

  • 15 May 2005
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  • Author: Thaddeus Quintin

Uploading Data- tips and Tricks

Admail.net's List Builder is a simple interface to a modern, multi-threaded Relational Database Management System. The Admail.net Upload service is one facet of List Builder, which gives you the ability to add, update, and segregate List Members. Admail.net Advantage accounts include all of the features discussed in this article; XP accounts can add these features separately using the Shopping Cart. A file with new List Member Data can be uploaded at anytime by using the Upload service, which… READ MORE

  • 15 May 2005
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  • Author: Thaddeus Quintin

The "Customer Service" Address

One of the great things about email is the "Reply" button. With one click, you can create a response without looking up a single address. It's very easy and very natural and an integral part of the email experience. When you send out an email campaign, what happens when a List Member replies to it? Should anything happen if a List Member replies? If you're using an email deployment system, like Admail.net, you can provide what we call a "Customer Service" address. All replies to your e-mail… READ MORE

  • 15 May 2005
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  • Author: Thaddeus Quintin

Is Email Marketing Still Viable?

The answer is yes! A recent article over at eMarketer.com discusses the current numbers and concludes that e-mail remains popular with consumers and the marketing oppurtunity is still excellent. All facts and figures come from a new study which has the following theme: e-mail is a wonderful medium for marketing, if it is utilized in the right manner. In the simplest of terms, one has to decide how e-mail marketing fits into their overall strategy. Are your email campaigns going to supplement… READ MORE

  • 14 Mar 2005
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  • Author: Alynn Gillespie

Proofreading your Work

You'd never let a print ad appear with a typo in the headline. Your email subject line is likely to be read by more prospects. Do you need another reason to make sure your email is error free? Yes? As prospects read your email, what opinion will they form of you and your company if it has glaring typos? Don't forget, email is often forwarded and printed out for future reference or to be passed along to colleagues. Consequences of those mistakes may linger longer, and be more far-reaching than… READ MORE

  • 14 Mar 2005
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  • Author: Alynn Gillespie

Increase Your Email Delivery

Email marketing success includes ensuring your email messages are delivered and have a shot at being opened. We'll take a look at some steps you can take to increase the chances your email will make it to an inbox and get opened. Delivery issues include messages the recipient confuses with spam, simply misses, or doesn't recognize, along with filtering, blocking, and bulk-folder challenges. Here are five methods that increase the probability your recipients will get and consider opening your… READ MORE

  • 14 Mar 2005
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  • Author: Alynn Gillespie

Concerns of Older Lists

Many companies collect customer and prospect email addresses as a matter of course. Most are careful to obtain permission to use those addresses for marketing purposes. Those addresses are added to a database... and there they remain. Along come the marketers that classify and segment users to send targeted offers and promotions. Unfortunately, this campaign-driven, target-oriented approach can lead to some addresses not receiving any messages for months, even years. During that time a lot can… READ MORE

  • 14 Feb 2005
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  • Author: Alynn Gillespie

Tips for Growing your List

You always want to bring in new opt-in subscribers, enough, at least, to replace the e-mail addresses lost each month (via hard bounces and unsubscribes). Hopefully you bring in more, so the list grows. Here are some tips for deeper analysis and really identifying where you can boost opt-ins. READ MORE

  • 14 Feb 2005
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  • Author: Alynn Gillespie

Email Relevancy and Frequency

Competition... The driving force... Resulting in the need for companies to one-up each other on an almost daily basis. Several companies are revamping, or ramping up, their email marketing strategies. Though the customer is supposed to be the winner, this new deluge of email makes us all losers in the end. Customers are getting tired of all the messages, even though they asked for them. The problem is the dueling concepts of relevancy and frequency. Simply put, revelancy does not fit in the old… READ MORE

  • 14 Feb 2005
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  • Author: Alynn Gillespie

Eliminate Spam Complaints (or Keep Them to a Minimum)

Because of the increase in spam, many legitimate companies and organizations unwarrantedly get slapped with the label of spammer. An organization or company may offer its Web site’s visitors registration to an e-mail list or newsletter. Inadvertently, visitors forget that they registered for the service and report the email as spam. READ MORE

  • 14 Jan 2005
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  • Author: Thaddeus Quintin

Why use the List Member Profile?

It has been said that we are living in the Information Age. The Internet puts information at our fingertips and connects it all together. Information drives today's business and our culture thrives upon it. Information is power. And yet, valuable information is probably slipping through your grasp right now. READ MORE

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