The Admail.net Blog

Admail.net makes email marketing simple. Browse through our posts to learn valuable email marketing tips, best practices, and stay up-to-date on current email marketing techniques and Admail.net services.

  • 15 Feb 2004
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  • Author: Robert Hicks

New Features at admail.net

The programmers at Admail have been hard at work developing new features for the web site. READ MORE

  • 15 Feb 2004
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  • Author: Alynn Gillespie

Can-Spam Act... The Basics

The Can-Spam act has been in effect for a little over a month now, so how does this effect you? Well, as long as you play by the rules, it may end up benefiting you more than you know. This new bill supersedes all state laws, so if you are doing business in a state with tougher laws, things have just lightened up a bit. Also, by requiring all e-mail advertisers to include a functioning return address, a physical address for the organization, and a clearly stated opt-out, the law could help remove some of the stigma attached to e-mail marketing. READ MORE

  • 15 Dec 2003
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  • Author: Thomas Lingenfelter

Do's and Dont's of List Selection

You have your perfect customer model and your ready to move forward with your email campaign. All you have to do is select the appropriate mailing lists to start your campaign, right? Don't you wish it was that easy. List selection is a combination of art and science. Therefore, as in our previous newsletters we have a list of list selection nuggets to help you make the job a little easier: READ MORE

  • 15 Dec 2003
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  • Author: Alynn Gillespie

Choosing Customers That Will Keep Coming Back

Drilling down and mining the best prospects for email campaigns has become the holy grail of today's direct marketer. While the cost of direct email marketing is much lower than conventional direct mail marketing, the need to get the most bang for you marketing dollar is still a priority. Therefore, you want to ensure that you have chosen your target audience wisely and that you have set realistic benchmarks for your campaign. This entails more than writing the perfect marketing message or READ MORE

  • 15 Nov 2003
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  • Author: Thomas Lingenfelter

The Importance of Testing

Over 40% of email today is classified as SPAM. Many current and prospective customers out there are suffering from email weariness. Now, imagine what the impact of a poorly planned or executed email marketing campaign can have. Not only does the company lose the chance to gain a new customer, it also runs the risk of alienating its existing customer base. READ MORE

  • 15 Nov 2003
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  • Author: Thomas Lingenfelter

The Case for Test Design

It would be nice to rely on a list of successful marketing techniques focused on the email arena. However, the truth is there are not many simple, tried and true email marketing techniques out there. Testing is essential, if you want to consistently reach the largest number of your target audience. The cost of testing is outweighed by the costs of failing to test. You can design simple A/B split tests or head-to-head tests for a couple of variables in your email. However, the chances that these READ MORE

  • 15 Oct 2003
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  • Author: Thomas Lingenfelter

Six Tips For Email Direct Marketers

These tips cover some essential tips for Email Direct Marketers. Topics cover permission, the From field, unsubscribing, email length, and timing your email delivery. READ MORE

  • 15 Oct 2003
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  • Author: Thomas Lingenfelter

Helping You To Develop More Effective Email Campaigns!

Current California law, and pending legislation in several other states, indicates that SPAM is rapidly escalating the anxiety level of many Americans. Recipients of e-mail are getting tired of all the unsolicited credit-card debt relief, physical enhancement and adult entertainment messages that are crossing their desktops every day. In attempts to address the situation, legislatures have put forth a patchwork of regulations aimed at SPAM. Unfortunately, legitimate email marketers are being tarred with the same brush as SPAMMERS. Add to this the overabundance of SPAM filtering packages, and you have solutions being introduced that can exterminate legitimate e-mail as well as unsolicited e-mail. The good news is that clearance of this SPAM filtering hurdle is the focus of many internet business interests. The Project Lumos White Paper is a good example. READ MORE

  • 20 Sep 2003
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  • Author: Robert Hicks

Admail.net's New Web Site!

Admail.net launches a complete update to its email marketing website. New look, new tools, and easier than ever! READ MORE

  • 10 Sep 2003
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  • Author: Thaddeus Quintin

10 Tips for Effective Email Marketing

Simple things that you can do to make your email marketing campaigns more effective. READ MORE

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