- 14 Feb 2005
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- Author: Alynn Gillespie
Email Relevancy and Frequency
Competition... The driving force... Resulting in the need for companies to one-up each other on an almost daily basis. Several companies are revamping, or ramping up, their email marketing strategies. Though the customer is supposed to be the winner, this new deluge of email makes us all losers in the end. Customers are getting tired of all the messages, even though they asked for them. READ MORE
- 14 Feb 2005
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- Author: Alynn Gillespie
Eliminate Spam Complaints (or Keep Them to a Minimum)
Because of the increase in spam, many legitimate companies and organizations unwarrantedly get slapped with the label of spammer. An organization or company may offer its Web site’s visitors registration to an e-mail list or newsletter. Inadvertently, visitors forget that they registered for the service and report the email as spam. READ MORE
- 14 Jan 2005
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- Author: Thaddeus Quintin
Why use the List Member Profile?
It has been said that we are living in the Information Age. The Internet puts information at our fingertips and connects it all together. Information drives today's business and our culture thrives upon it. Information is power. And yet, valuable information is probably slipping through your grasp right now. READ MORE
- 14 Jan 2005
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- Author: Robert Hicks
Setting Your Email Apart from the Crowd
A majority of the email messages we receive today either ends up in our saved messages folder or goes straight to the trash can. The way our human mind picks through emails which are important, is by looking at the headline. If the headline does not appeal to our normal judgment of being a legitimate reason for contact, the email will most likely be deleted. READ MORE
- 14 Jan 2005
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- Author: Alynn Gillespie
Missed Opportunities?
In Internet Retailer magazine, a Mike Adams survey of 1,057 legitimate e-mail marketers had an alarming statistic--36 percent of those surveyed had valid opt-in rights and didn't send a single e-mail. Poor business practice? You bet. These e-tailers obtained e-mail addresses and the permission to market to them, but never followed through. Possible reasons? READ MORE
- 14 Dec 2004
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- Author: Alynn Gillespie
Trusted Email, It's Imperative
One of every marketer's primary aims is to earn consumer trust. Judging from a recent survey, many marketers need to get the trust issue right. Although trust plays a role in all forms of advertising, it has particular importance for email marketers. READ MORE
- 14 Dec 2004
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- Author: Alynn Gillespie
Blocked Email Images
An estimated 95 percent of all commercial email messages are sent in HTML or in a multipart (combined HTML and text) format. Most e-mail includes at least a single external image, even if it's the open-tracking image, a clear, one-pixel GIF image used to track whether an e-mail has been opened. READ MORE
- 14 Nov 2004
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- Author: Thaddeus Quintin
Marketing to Your Customers
For the past decade, phrases like Customer Marketing, One-to-One Marketing, and Relationship Marketing have been at the top of the buzz-list in the marketing world. The concept these words convey is simple- the customer should be the center of your marketing program and you should deliver what they want, when they want it. When this is done right, it affects the customer's loyalty and willingness to remain a customer. READ MORE
- 14 Nov 2004
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- Author: Thaddeus Quintin
Aging Addresses
Tick...Tick...Tick... With every second, your e-mail list is aging. If you do not send mail on a regular basis, the validity level of your e-mail addresses is decreasing. READ MORE
- 14 Oct 2004
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- Author: Alynn Gillespie
Opt-In Hints - Grow your List
It's common knowledge in order to be successful online you need build a large, quality list through some type of Opt-In offer. You see them on almost every site you visit, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc.) READ MORE
- 14 Oct 2004
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- Author: Alynn Gillespie
Blocked Email Images, A New Trend
If an e-mail clients blocks images by default, such as Outlook 2003, a recipient can read an entire message either in the message preview pane or when it's opened, but no images will be shown and neither will the message be counted as opened. READ MORE
- 10 Oct 2004
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- Author: Alynn Gillespie
Getting HTML Emails Opened
Many people and e-mail programs now regard HTML e-mails as potential spam. That being said, the issue is "How do we send our enhanced, graphics-rich e-mail with the best chance of being opened?!" The answer is to get subscribers to add senders to their address books, helping ensure e-mail is delivered, not binned by the spam filter. READ MORE
- 10 Sep 2004
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- Author: Alynn Gillespie
The Five Issues that Persuade Recipients
Whenever an e-mail recipient opens your mail, they consciously or subconsciously deal with five issues until they're satisfied. These five issues will either induce the recipient to take the action you want them to take, or a lack of satisfaction may push them to the next e-mail. None of these five issues is easy to measure. None has objective factors that are easily influenced. But all are nonetheless key to converting click-throughs. Whenever a campaign doesn't perform as hoped, ask yourself which one (or more) of the five issues held them back. READ MORE
- 10 Sep 2004
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- Author: Alynn Gillespie
Rethink When to Send Campaigns
We have all learned the best day to deliver correspondence is Tuesday. The reason... Tuesday is the lightest day for mail delivery and therefore your piece is less likely to get lost in the barrage. This thinking has transcended from conventional marketing to e-marketing and while it worked in the beginning, the time has come for a shift in the paradigm. Why? If it's common knowledge for marketers, it's common knowledge for spammers too. READ MORE
- 10 Sep 2004
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- Author: Alynn Gillespie
CAN-SPAM Compliance in a Hormel® World
MX Logic reports that in July, CAN-SPAM compliance was less than 1 percent of all e-mail tested. Less than 1 percent! Granted, that's for all e-mail tested, including the really spammy stuff. But being CAN-SPAM compliant is not that difficult. If you're not in compliance. it's time to get there. It isn't that hard and will keep you from having to lay out a hefty retainer for a CAN-SPAM suit. READ MORE
- 10 Aug 2004
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- Author: Todd Paridon
More changes at Admail.net
The upgrading of the template section of the web site is complete. You are no longer limited to the amount of articles available in each template. READ MORE
- 15 Jul 2004
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- Author: Alynn Gillespie
The black and white of blacklists versus whitelists
Spam is something that is not likely to disappear anytime soon, lets face it, it's a way of life. To try and combat the problem some ISPs and users alike have opted to employ spam filtering software. Most of this software makes use of some sort of blacklist and/or whitelist, but what are they and how do they work? READ MORE
- 10 Jul 2004
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- Author: Alynn Gillespie
How to get the most from your HTML email efforts
If you are sending out HTML e-mails that you have designed, you may be able to improve your ROI and CTR by changing the placement of your content. In print media, people's eyes move in a fairly predictable pattern. If you design an ad with that in mind, the product is easier to read and comprehend. While there are some differences, electronic media operates on the same basic principles. READ MORE
- 15 Jun 2004
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- Author: Thaddeus Quintin
Upgrades for Demographic Target Filters
Requests have come in asking for more usability with our demographic target filters. Users of Admail.net's Advantage packages will now notice it is easier to manage and maintain your filters. READ MORE
- 15 Jun 2004
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- Author: Alynn Gillespie
Creating a Better E-newsletter
The lessons learned by the editors of the HP shopping newsletter can be translated into ideas to make your newsletter have more impact. After extensive testing in which individuals who read the newsletter were observed and interviewed, it was discovered that one of the the key areas for the newsletters' success was found to be in navigation and layout. READ MORE