The Best Email Marketing Platform | Blog Page 2

25 Jul 2022
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Author: Robert Hicks

List Management Tools You Can Trust

Email list management tools are an important part of any online marketer's toolkit. In the fourth installment in this series debunking email list myths, we will dispel the misconception that free email list service providers offer enough tools and support for effective list growth and management. READ MORE

08 Jul 2022
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Author: Robert Hicks

Smartgroups: Leverage Your Email List With Client–Focused Detail

Email lists are a powerful tool for businesses of all sizes. When used correctly, they can help you remain in contact with current and former clients, promote special offers, and keep your business top-of-mind. But it’s important to target your messages to specific groups within your list to get the most out of your campaigns. Admail's Smartgroups feature is a powerful and unique tool that streamlines and optimizes the process of segmentation. READ MORE

13 Jun 2022
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Author: Robert Hicks

Don't Resend that Email! A Lesson in List Health and Performance

Does resending marketing emails to list members who haven't opened them do any good? In most cases, the answer is no. In fact, it can actually lead to decreased email list health and deliverability issues. READ MORE

18 May 2022
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Author: Robert Hicks

Debunking the Email List Size Myth: Larger Is Not Always Better

It's no secret that email list marketing is one of the most effective channels for reaching and engaging customers, and size isn't everything when it comes to email list building. READ MORE

15 Dec 2021
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Author: Carolyn Hedley

Keep Your Email List Clean for Better ROI

If you’re having trouble with email engagement, then email list cleaning may be the trick to help. Perhaps you noticed that your open rate is low or maybe your emails aren’t making it to the customers’ inboxes at all! Given the time and effort you put into each email campaign, it can be frustrating to see little engagement. READ MORE

16 Mar 2021
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Author: JoAnna Brown

Admail Smart Groups Help Scrub Email List

Research shows up to one-third of your email list will never click on your subject line, completely missing the customized message or offer you’ve designed inside. So, what do you do with the 20 to 30 percent of email recipients that offer you no engagement? Scrub them. READ MORE

02 Feb 2021
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Author: JoAnna Brown

Build an Email List with Admail's List Builder

Building an email marketing list can seem daunting. What most marketers don’t realize, is there are tools to support you in gaining and segmenting quality contacts. READ MORE

25 Jan 2021
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Author: JoAnna Brown

Small Business vs. Amazon: Win the E-commerce Battle

It's vital for small- to medium-sized businesses to set the prices for their products. Otherwise, giant retailers, like Amazon and Walmart will establish the pricing for you. Email marketing is proven way to grow your business and avoid a complete reliance on Amazon to meet revenue goals. READ MORE

05 Jan 2021
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Author: JoAnna Brown

Email Templates: Building the Right Template for Your Audience

If you want to grab the attention of your loyal customers, how you display your marketing email content is important. Content may be the lure that brings more customers to your site, but if you don't put that content in an organized, well-displayed email template, you'll lose your potential customers in the short span of time it takes to skim your message. READ MORE

22 Dec 2020
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Author: JoAnna Brown

Avoid the Spam Folder and Slide into the Inbox

What so many marketing managers fail to realize is the best-designed email isn't worth a thing unless the recipient clicks to open the message. READ MORE

15 Dec 2020
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Author: JoAnna Brown

10 Metrics To Track for Successful Email Marketing

Whether your recipients are engaged and clicking through to your website or sending your message to the dreaded digital trash box without opening, email metrics are a good projection of what's happening after you hit "send". READ MORE

08 Dec 2020
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Author: JoAnna Brown

How to Build a Better Email Newsletter in 7 Steps

Small to medium-sized business digital marketing must include an email newsletter. This inexpensive way to communicate with your customers is a blank canvas of opportunity, but it must be built right. READ MORE

01 Dec 2020
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Author: JoAnna Brown

5 Tips to Overcome the Biggest Hurdles in Email Marketing

Email marketing delivers one of the highest ROIs in the marketing industry, bringing in an estimated $44 for every $1 spent. Understanding the messages that resonate best with your audience and how to finalize the conversion are objectives that take time and research. READ MORE

17 Nov 2020
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Author: JoAnna Brown

25 Buyer Persona Starter Questions

Understanding your target audience is the first step in improving your digital marketing efforts. One of the best ways to gather more information to build your buyer persona is to simply ask. READ MORE

10 Nov 2020
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Author: JoAnna Brown

Customer Personas: The Ultimate Guide

Understanding the people who support your business is one of the most strategically profitable moves you can make. Building a business customer persona will help you identify the consumers most likely to buy from you. READ MORE

19 Oct 2020
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Author: JoAnna Brown

Build a Referral Program Through Email Marketing

With an ROI of $44 for every $1 spent, HTML responsive email is certainly worth your time, but referral marketing is another top producer that’s often overlooked. READ MORE

05 Oct 2020
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Author: JoAnna Brown

Ideas to Grow Your Email Marketing List

Demanding that customers hand over their email address and other personal info is a quick way to lose new business. So, what’s the right way to build your email marketing list? READ MORE

02 Oct 2020
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Author: Robert Hicks

Simple Tips for Effective Email Marketing

Over the past few years, research has continued to prove that there are many benefits to e-mail marketing for business. These benefits are low costs, high conversion rates and detailed tracking. But READ MORE

29 Sep 2020
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Author: JoAnna Brown

Why Plain Text Email has More Impact

SMS marketing is that one area of advertising that many business people are rushing to but few know how to properly utilize. READ MORE

21 Sep 2020
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Author: Robert Hicks

4 Benefits of Using Email Templates for Your Business

A well-designed email can elevate subscriber engagement, gain you higher click-through rates and ultimately increase sales. READ MORE

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